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Why You Should Make your Customers your Brand Promoters!



brand promoters

This article will summarize about the customer retention strategies where customers themselves turn into brand promoters and help in lasting growth of the company.

Setting up a company, evolving it to form as brand and then retaining the brand name is a challenging task. It is not one-day job but consistent warm approach towards customers, which enable the brand to retain its goodwill. Companies are often seen in involving sales and advertising strategies to garner new customers but it is important to understand this commonly made mistake.

It is important to understand that existing customers are more important and act as an important carrier of spreading the word about brand. They can act or used as brand promoters who give feeling of more credibility or trust to the targeted customers.

Fact: Do you know that it costs around business 5-25X more to procure new customers than it requires to market to existing ones?

Study reveals that it is more feasible for brands to spend upon existing customers who also spend 67% more than the new customers.

So, here we have important reason to understand the preferences, requirements and methods to attract existing customers than to invest upon new customers.

How should you turn customers into brand promoters?

Customer Loyalty Solutions is the tool or method to smartly understand the preferences of existing customers and target them with right approach.

  • Loyalty Card: Loyalty card acts as a tribute to the loyalty to the customers, for their consistent belief in the brand and getting reward for the same that gives them relevant benefit. Membership cards or other kind of such benefits to loyal customers is a true reward for loyalty and if the benefits provided are relevant and useful then customers will they boast about the brand as their own and will attract other people of same interests too.
  • VIP Benefits: VIP benefits give exclusive and superior feeling to customer who are loyal for their loyalty and give them feeling that they are part of the brand. It will give them feeling of being special and they would love to share this feeling with their friends, family and acquaintances.
  • Discounted Rewards: Customers love to get discounts or off on their purchases and offering discount rewards to the loyal customers is something that they deserve. Offers of free products, vouchers, and other benefits, which customers can redeem easily and are of relevance to them, should be provided.
  • Customized Perks: Customized perks like giving special offers on birthdays or giving some gifts, providing some extra benefits or service that is useful for particular customer serve best.


Port Orange Grill To Refocus and Reopen Under New Name



coastal grill raw bar

The Stonewood Grill & Tavern, a staple in the Port Orange restaurant scene, is closing its doors after fifteen years in the business. The move is a shakeup for such a well-known location. Management assures its fans, however, that they’re pursuing something new and “outside the box”. Namely, a new venture: The Coastal Grill Raw Bar.

In the month of August, Ormond’s well-known Dunlawton Avenue restaurant will close for business. Then, in October, it will be reopening as a brand new eatery called Coastal Grill & Raw Bar.

But, before you run off swearing your loyalties to a new Port Orange eatery, we should make one thing clear. This is a new restaurant with the same team you know and love behind it.

Coastal Grill Raw Bar: Breaking New Ground

The changeover is the result of Stonewood Holdings retargeting the local market and trying to do something new. It’s a reopening with a fresh image and a different focus while maintaining the good faith the Stonewood Grill & Tavern has established over the last fifteen years.

And just because they’re revamping the menu doesn’t mean they’re dropping your favorite foods. The new restaurant will focus more on fresh seafood than the grilled fare of years before, but with signature dishes actually remaining on the menu. The steaks you love aren’t going anywhere – they’re just sharing a menu with some exceptional seasonal chowders, po’ boys, and shrimp cocktails.

“You’ve got to think outside the box and try something new,” Stonewood Holdings chairman, L. Gale Lemerand, said, describing the switch. “We’ll offer oysters, conch chowder, fresh conch, conch salad and fresh seafood, more fish than we normally would have. We also have a new way of preparing shrimp.”

The new restaurant will also feature a raw bar.

Familiar Faces

What so often happens when restaurants reopen after a refocusing like this is that they very quickly drop all of their old staff members during the reshuffle. It’s a sad part of the industry and one that spoils reopenings like this for local community members and visitors from out of town who visit with certain expectations.

In another stroke of good news, Steve Papero, Stonewood Holdings president, and CEO confirmed Coastal Grill & Raw Bar will retain the management and most of the Port Orange Stonewood’s more-than 60 employees while the eatery is closed for construction. These staffers will be given temporary assignments at other nearby Stonewood Grills, Peach Valley Cafes, and Houligan’s Spirited Sports Grille. Open reopening, the Coastal Grill & Raw Bar is likely to bring on 40 full- and part-time employees to meet its new hours of operation.

Coastal Grill & Raw Bar: Welcome Home To Port Orange

Local residents and visitors from out of state won’t have to wait long before to experience this incredible new seafood location. Dunlawton Avenue’s Stonewood Grill & Tavern will close later this month before commencing renovations.

The target opening date for the new Coastal Grill is in late October.

And looking ahead to the future? Papero is on record as saying he feels Coastal Grill could become a new chain entirely on its own.

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What Are The Benefits of CBD Oil?





One of the popular remedy used for common ailment is the cannabidiol oil commonly referred to as CBD which is one of the 104 chemicals found in the cannabis and marijuana plant.

Unlike THC (Tetrabydrocannabinol) that makes people get high, cannabidiol is not psychoactive. Its quality is what makes it appealing to relief pain, suppress and cure other symptoms.

To make CBD oil, CBD is extracted from cannabis plant and is diluted with any carrier oil like hemp seed oil or coconut oil.
Since research and studies have shown that it has various health benefits and plays a vital role in treating variety of ailment, the unique oil has gained momentum.

How does CBD work?

Cannabinoids are known to always produce effects in the body by attaching to certain receptors because the human body is known to produce certain receptors called CB1 and CB2.

CB1 deals with pain, appetite, mood, memories and coordination, they are found in the body but higher concentrations are found in the brain while the CB2 receptors deal with inflammation and pain and they are found in the immune system.

Initially, researchers believed that the CB2 receptors are what CBD attaches to but it doesn’t work that way. CBD directs the body to make use of more of its own cannabinoids.

The health impact of CBD in the body cannot be overemphasized but here are some of the beneficial effects;

It helps in relieving pain

The anti-inflammatory and natural pain relief properties made CBD oil useful in relieving pains and stiffness. It can also be used for the treatment of chronic pain.

Helps reduce anxiety disorders

THC have been known to amplify the feeling of anxiousness but research on Neurotherapeutics showed that CBD is beneficial in reducing anxiety in people with certain disorders like general anxiety disorder, social anxiety disorder, panic disorder, post-traumatic stress disorder and obsessive-compulsive disorder.

Treatment of Acne

This is one of the promising uses of CBD oil, because of its anti-inflammatory effect it helps in lowers the production of sebum. Sebum is the oily substance produced by the body and when it is over produced, it causes acne.

It is useful in the treatment of Type I diabetes

Type 1 diabetes is a result of inflammation that occurs when the cells in the pancreas are attacked by the immune system. The anti-inflammatory effect of the chemical makes it useful in the treatment of the disease.

Useful in fighting cancer

Researchers have made it known that using CBD oil will help reduce and combat cancer by suppressing the growth and promoting the destruction of cancer cells.

Beneficial for heart health

Another benefit this great product provides is that it lowers high blood pressure which is linked to numerous health conditions like metabolic syndrome, stroke and heart attack.

In a recent study, CBD oil was used in treating ten men with high blood pressure. The result of the treatment showed that their blood pressure was lowered after they took 600mg of CBD oil.

Other benefits of CBD include;

  • Anti-tumor effect
  • Treatment of substance abuse
  • Treatment of Alzheimer disease and
  • Epilepsy treatment

Holistically, the benefits of CBD cannot be overemphasized.


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10 Reasons Why Your Business Should Accept Bitcoins



money in your bank account

You’ve started your own business and added the general means of payment, like credit card and PayPal. However, you’ve been considering adding Bitcoin – or any other cryptocurrency – as well, either to boost your popularity or to bolster crypto adoption rates through trading. Still, this can be a challenge to get into due to price volatility.

In spite of that, we bring you 10 reasons why your business should accept Bitcoins. However, have in mind that these reasons may not work for everyone as there are certain risks associated use of Bitcoin, too.

money in your bank account


1. Cost

Credit card fees usually run around 2-3%. Bitcoin fees do not depend on a transaction size. At time of writing, the median transaction fee was much less than 1 USD. Therefore, the larger the transaction is, the cheaper it becomes. However, fees fluctuate – in the end of 2017 the median transaction fee surpassed 30 USD.

2. Safety from Fiat Exchange Rate Risk

However, Bitcoin is certainly volatile. But most merchants who currently accept it set prices in their local currency and get paid in their local currency, and Bitcoin itself acts only as the medium through which the transaction takes place. Also, a Bitcoin payment processor service with existing point-of-sale integration might help. As such companies can even deposit the money in your bank account in your preferred currency once a payment has been made. That would help reduce risks related to the Bitcoin exchange rate. But all those services come with a fee.

3. International Sales

Bitcoin transactions allow you to expand your markets to basically anywhere. The only restriction is if you’re selling a physical product – where you’d be willing to ship. Since you skip banks altogether, you don’t have to deal with waiting for ~3 days for the transaction to complete. Transfer limits and outrageous fees also become a thing of the past.

4. No Chargebacks

Chargebacks are quite a headache, and dealing with them can sap a considerable amount of time and energy that could be better spent growing your business. Bitcoin transactions are completely irreversible, so you skip this problem completely.

5. Ease of Use

When you start, Bitcoin is easy to use, and only getting easier with time. There is absolutely no need to completely understand the technology behind it to be able to accept the coins – nobody asks you to understand how backing (or lack thereof) works for fiat currencies either. You do need some basic knowledge, but that’s easy to come by these days.

6. Publicity

Bitcoin adoption is still in its early days. Being the first business in a certain niche to accept Bitcoin can earn you headlines in cryptocurrency news portals, you can submit your website to communities like,, and and perhaps gain more customers this way.

7. Cutting-Edge and Forward-Thinking Identity

Continuing the “publicity” topic, especially if you’re a “cutting-edge” brand or have established yourself as a “thought leader” and “early adopter,” then adopting Bitcoin as a payment method sends a clear statement to your audience. Even if it’s still another buzzword to add to your portfolio, it can hardly hurt.

8. Speed

Traditional transactions may take a very long time, especially when making international bank transfers. You might have to wait for up to one week before funds can be successfully transferred from one country to the other. It is even worse when you want to transact during weekends or holidays. The delays can be frustrating. Although you may hear that Bitcoin has slow transaction times, this is just relative to the crypto industry in general. Compared to banks, Bitcoin is incredibly fast and your cross-border transaction can be done in just a few minutes.

9. No Third Parties

Most payment options often involve a third party. When you have money in your bank account, it is the bank that has the ultimate say, despite the money being yours. If they deem it necessary, they can freeze your accounts and render you moneyless. As a business, this can result in a lot of losses. Bitcoin is decentralized, and this means only the buyer and seller are involved.

10. New Markets

The use of digital currencies has enabled businesses to access new niche markets that might not have been accessible before. For instance, in some parts of Africa and Asia, very few people have access to good banking services. This often locks them out as they cannot transact with people in other geographical areas. As we mentioned previously, the only obstacle is whether you’re willing to ship (in case you sell a physical product) to a certain geographical area.

If you are interested in Bitcoin and would like to learn more in-dept visit best bitcoin forum for free guides, tutorials and many different community experts who will answer your questions!

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Gold’s Gym Raises $2,300 For Local Jewish Federation



Ormond Beach Gold's Gym

Gold’s Gym Ormond Beach hosted a charity event with a lot of heart over the weekend of August 4. Members participated in specialty classes designed specifically for this event and made donations while having fun.

Ormond Beach Gold's Gym

Ormond Beach Gold’s Gym Back to School Charity Event

And the results were better than anybody could have hoped for. On the following Friday, Gold’s Gym informed their Facebook followers they had raised more than $2,300 for the Jewish Federation. This is money used to buy backpacks and school supplies for Volusia County children.

“This is a cause that is very close to our hearts. It brought us a lot of joy to play a part in this donation,” said the official announcement.

Community and gym members alike were invited, over the course of the weekend, to participate in a series of fun spin and fitness classes. The end goal: to encourage attendees to donate generously.

Ormond Beach Gold's Gym

Ormond Beach Gold’s Gym Giving A Check To The Jewish Federation

Handing over a check for $2,308 to representatives from the Jewish Federation on Thursday, smiles, and gratitude filled the room. Gold’s Gym had made the impact they’d set out to make. More importantly, though they’d made a difference.

The Jewish Federation of Volusia and Flagler Counties

The Jewish Federation of Volusia and Flagler Counties is an organization which works hand-in-hand with local Jewish communities. Part of their mission statement is strengthening the Jewish identity on a local level,  and meeting their unique needs.

For more information on how you can help support the Federation and the work they do, call 396-672-0294 or visit them, online.

And to those of you interested in fitness in the Ormond Beach area, why not stop in at your local Gold’s Gym and break a sweat, today?

And, to Daytona community members, read our recent article on Gold’s Gym’s exciting new move to the Shoppes at One Daytona.


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Gold’s Gym Brings Exceptional Fitness To The Daytona Beach Community



Tyler Ward Golds Gym

Fitness enthusiasts in Daytona Beach have a lot to look forward to this December, as Gold’s Gym makes its way to the Shoppes at One Daytona. With an exciting rollout, a massive new store, and an innovative pre-sale event planned, Gold’s is set to make an explosive entrance into the world’s most famous beach.

And it’s in good hands, too!

Gold’s Gym and the Ward Family

Ormond Beach Gold’s Gym franchise owners, the Ward family, will be taking over the lease at the Daytona location. Co-owner, Tyler Ward, spoke about the family’s experience owning the store since 2001, what prompted the expansion, and his hopes for the future.

“We’ve been looking to expand for quite some time, now,” Ward said. “Branch out, and, with a few folks we had worked with before, we started a discussion about leasing out this space.”

What To Expect

The location in question clocks in at an impressive 29,300 sq ft, surpassing the available work area at the Ward family’s current location. It’s also the largest available space at the Shoppes at One Daytona. Management is predicting staff members at the new location will number around 50 workers, with a full complement of gym equipment. It’s a strong introduction into the community from one of the leading fitness brands in the country, and translates into increased job opportunities within the city itself.

“One thing that will be unique to the new location is going to be more of a studio style or boutique style of classes. We’ll have five different class spaces with five different offerings going on at any time of the day. We’re bringing a host of classes under one roof and allowing our guests to pick. So, where once you may have had to go from one location to another, do this but not that because of time, now you can take any combination of classes you want.”

The gym will feature a team training center, as well as facilities for yoga, cycling, and exercise. Guests can also look forward to hydrotherapy massage facilities, and there’s even an onsite Kids Club for busy parents.

Classes will be half-hour slots, so guests can combine classes without becoming exhausted. “We want people to be able to fit their workouts in before work, during lunch, and after work.”

Another bit of innovation behind the launch is an interactive pre-sale area, going up in Shoppes at One Daytona in mid-September. “We will have a small pre-sale space opening right there in the shopping center while the new gym is still under construction. And that pre-sale area, what it’s going to offer is a sneak peak view into the look and feel of the facility.”

The area will feature massive picture frames, showing off 3D renderings of each the gym area, long before it’s finished being built. Future guests can walk in, look around, and get an almost exact idea of what they will be experiencing when the gym has its grand opening, later this year.

And to top it all off: “We’ll have actual gym equipment set up in the pre-sale room as well, for people to get a full-on tactile experience of what we’ll be offering.”

A Note On Service

Ormond members understand the Ward family’s involvement with their location. This is something Tyler and Ward co-owners, his father, grandfather, and aunt are all proud of. “We’ve grown with Ormond beach, as a family as well as a company. The reciprocation of the members – their love of the facility is the foundation of what Gold’s Gym is, here in Ormond.”

“We were at about 10,000 sq ft and 1200 members back in 2001 and we’ve grown this into over a 5,000 member base and 27,000 sq ft of space. It’s been amazing over the years to see how many members have joined with us and continue to stick with us because, when they come in every day, they get a ‘Hello’. We work in that way to brighten their day, give them a good start to their day.”

Ward spoke about his hopes to bring that same personable model over to operations at the Shoppes at One Daytona. “Our tagline within this facility has always been ‘Friendliness, cleanliness, and professionalism’. And in the time that we’ve been operational, we’ve created programs to duplicate that work ethic and carry that with us, over and over again, wherever we go.”

“We put the value to the customer long before anything else,” Ward said. “Within both facilities, you’re part of our Gold’s Gym family – you’re not a number to us. When you join us, you’re joining a family.”

Gold’s Gym, Daytona

Memberships are priced per month, for individuals and families, but Ward says to look out for special offers in the following months. “Pre-sale rates, grand opening offers – guests can look forward to that. Keep your eyes open.”

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Apple Is Worth $1 Trillion; 21 Years Ago It Was on the Brink of Bankruptcy



$1 trillion

SAN FRANCISCO — In 1997, Apple was on the ropes. The Silicon Valley pioneer was being decimated by Microsoft and its many partners in the personal-computer market. It had just cut a third of its work force, and it was about 90 days from going broke, Apple’s late co-founder, Steve Jobs, later said.

On Thursday, Apple became worth more than $1 trillion when its shares climbed 3 percent to end the day at $207.39, two days after the company announced the latest in a series of remarkably profitable quarters.

Apple’s ascent from the brink of bankruptcy to the world’s most valuable public company has been a business tour de force, marked by rapid innovation, a series of smash-hit products and the creation of a sophisticated, globe-spanning supply chain that keeps costs down while producing enormous volumes of cutting-edge devices.

That ascent has also been marked by controversy, tragedy and challenges. Apple’s aggressive use of outside manufacturers in China, for example, has led to criticism that it is taking advantage of poorly paid workers in other countries and robbing Americans of good manufacturing jobs. The company faces numerous questions about how it can continue to grow.

And Mr. Jobs, admired for his dazzling product demonstrations and feared for his blunt management style, was arguably the tech industry’s most famous figure when he died in 2011 after a battle with pancreatic cancer. He was 56.

“Could anyone really imagine this back then?” said Apple’s former software chief Avie Tevanian, who joined Apple in 1997. “We hoped to make the company very successful and very valuable. But to think it would get to where it was today? Of course not. And Steve wouldn’t have thought that, either.”

Apple was founded in 1976 with the mission of making computers — then bulky, complicated industrial machines — cheap, small and simple so they could become a mass-market product. By the 1980s, the company was one of the world’s best-known brands.

But in 1985, Mr. Jobs was ousted in a boardroom coup. In the following years, the company was increasingly outgunned and outmaneuvered in the personal-computer market it helped invent.

Apple, hamstrung by a lack of new ideas, failed products and leadership turmoil, had lost its way.

Fred Anderson, Apple’s former chief financial officer, said that shortly after he joined in 1996, he initiated a $661 million bond offering to keep the company afloat. “I didn’t know how bad it was until I started digging in,” he said.

By the end of that year, Apple had lost $867 million and the total value of its shares was less than $3 billion.

The ailing company decided to take a gamble. It bought Next, a tech firm run by Mr. Jobs, for $400 million. Mr. Jobs, still synonymous with the Apple brand, would return to the company he had founded.

“It was on the rocks,” Mr. Jobs later recalled. “It was much worse than I thought.”

Mr. Jobs slashed 70 percent of Apple’s product plans, commissioned the company’s “Think Different” ad campaign and reimagined how it put its products together.

“We’re trying to get back to the basics,” a weary Mr. Jobs said in a 1997 internal meeting with staff. A video of the meeting posted online later showed him sporting shorts and sandals. “The question now is not: Can we turn around Apple? I think that’s the booby prize. I think it’s: Can we make Apple really great again?”

The focus on simplicity became a hallmark of Apple, from the way Mr. Jobs dressed — jeans and black mock turtlenecks became his uniform of sorts — to the way his products operated to the eventual look of his company’s retail stores.

In 1998, Apple introduced the iMac G3, a round, colorful, all-in-one desktop computer. It became a hit. Apple had its swagger back.

The company’s revitalization was confirmed with the iPod, the portable music player that almost immediately changed consumers’ relationship with music. The iPod, which debuted in 2001 and went on to sell more than 400 million units, showed that Apple wasn’t just a computer company. The device was paired with iTunes, the company’s music store, which would help upend the recording industry. And it portended a bigger product to come.

“The iPod was a step — a really important one,” said Ken Kocienda, a longtime Apple software engineer who will soon release a book about Apple called “Creative Selection.” “But the iPhone was really the definitive answer to the question: What comes next after personal computers?”

The iPhone transformed the way society interacts with technology, and quickly became one of the best-selling products ever: More than 1.4 billion have been sold since it was introduced in 2007.

No product or decision was remotely as instrumental to Apple’s rise to $1 trillion as the iPhone. When Mr. Jobs first announced the iPhone, Apple was worth $73.4 billion.

Former employees and analysts said that while Mr. Jobs deserved credit for overseeing the reinvention of the company’s vision and its innovation, his successor, Timothy D. Cook, had also played a crucial role in the turnaround by overhauling the way Apple built its products.

Mr. Cook, as chief operating officer under Mr. Jobs, remade Apple’s distribution pipeline to heavily rely on contract manufacturers in China, which gave it the flexibility, cost savings and scale to build such a big business.

As chief executive, Mr. Cook has also overseen most of the rise in Apple’s value. (The total value of the company’s shares was $346 billion when he took the helm in August 2011.) Mr. Cook has been a steady, if unflashy, hand as chief executive, building the iPhone into a huge business, including sales of accessories and services off it.

Now, with Apple reaching the $1 trillion milestone and the iPhone turning 11 years old, pressure is likely to increase for the company to develop a hit new product.

There have been other popular devices, like the iPad, the Apple Watch and routinely updated versions of Apple’s personal computers. But none have come close to the impact of the iPhone.

The company also has been linked to self-driving cars and augmented reality glasses, but Apple would face major technical and even social hurdles with either product.

There are other challenges. Apple depends on China for a significant amount of its sales, as well as its manufacturing. It could be caught in the middle of the trade war brewing between China and the United States.

“It’s been one of the most miraculous corporate turnarounds in business history,” said Tim Bajarin, a technology analyst and consultant who has tracked the company for nearly 40 years. “The question going forward is: Can Apple continue to innovate?”

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Look For These Essentials From Marketing Companies Orlando



Marketing Companies Orlando

If you’re in the market for effective business marketing, the sheer range of choices can seem more than a little daunting. It’s a process with a lot of potential for improving your profits and twice as many avenues to try out. Whether you go SEO, social media marketing, or PPC marketing, or some combination of those, you need an agency that knows what they’re doing and how to use it for you.

Today, we’ll be putting marketing companies Orlando under the microscope, with three essential elements to look out for when you pick a digital marketing service!

A Focus On Customer Needs Over Quick Numbers

Marketing, in any form, is an exciting process. There are potential clients out there in the millions, and thousands of opportunities to reach them with your brand.

That said, when your marketing team becomes too focused on huge numbers, mindblowing websites, and industry-breaking online presences, it can be easy to lose track of the little things.

And rushing to buy ads, acquire traffic, and play the digital shark can land a brand in trouble, as well. Much like building a house, without a good foundation you can end up paying in the long run. More minor initial changes in your conversion rates and email capture, for example, can become reliable pillars to base your later numbers on.

Once you’ve got a better digital project, there’ll be plenty of time to buy views.

A Complete SEO Audit and Regular Updates

Sun Tzu famously said: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

When you start your journey towards effective digital marketing, you have to start with a solid understanding of what your website is at the beginning. You might know your product isn’t performing as well as it should, but it’s important to know why it’s underperforming.

You need a complete SEO audit of your site, to start with. This will outline your strengths and weaknesses and help quantify any improvements you make. From here, you can use search engine optimization to put your brand within reach of more people, social media to innovate, and email marketing to boost your numbers.

Once this is in place, experts recommend spending time once a quarter updating your SEO. The nature of the beast with Google’s algorithm is turnover, with hundreds of updates a year. Marketing companies Orlando or anywhere else should be conducting regular research and updates to their keywords, or you run the risk of falling out of touch with what’s happening in the world around you.

Blogging For Lead Generation

When it comes to SEO, some things are eternal. And there’s nothing more perennial to digital marketing than good, solid SEO blogging.

Relevant, optimized content posted consistently is extremely important to Orlando SEO Services and organic digital marketing. When your website is a home to valuable content, you create a striking point for driving more traffic to the site itself. Visitors find your brand via content. They stay for your brand when they find more content.

When your Orlando marketing agency downplays the importance of content and blogging, it can be a serious sign of shortsightedness. Blogging gives a voice to your brand, and consumers will be more likely to buy when they consider the brand authentic.

Marketing Companies Orlando: Ask For More

Making an investment in your brand’s marketing is a big commitment. It takes two things: an understanding of what you want from your marketing, and the right agency.

Web Daytona is one of the leading digital marketing companies Orlando. For expert SEO, finely crafted blog content, and a host of cutting-edge online services, get in touch with us today. We’re waiting for your call.

Also Read: Look for These Essentials From Marketing Companies Orlando

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Police Force Confiscates 295 Bitcoins from Criminal in UK First



A British county police force has become the first in the country to seize and exchange bitcoins discovered during a criminal investigation.

According to a report from the Financial Times yesterday, the Surrey police force obtained 295 bitcoins last October after arresting a Latvian man called Seregjs Teresko, who has since been convicted for money laundering and sentenced to nine years in prison.

The force further sold the assets for around $1.5 million following a court hearing at the time. Back then, the price of a bitcoin was around $5,000, but shot up to its all-time high of around $20,000 just two months later.

A local court ruled on Thursday that the Surrey police force is entitled to confiscate the bitcoins seized from Teresko, the FT says. The force is further allowed to keep 18.8 percent of the proceeds – approximately £273,000 – that will go towards its operational budget.

The report describes how, after obtaining the money launderer’s private key to the bitcoin holdings, the police force subsequently set up its own digital wallet and reportedly used an overseas cryptocurrency exchange to liquidate the assets.

The news comes as a time when law enforcement agencies in the U.K. are beefing up their knowledge about cryptocurrency in an effort to better investigate crimes that involve the technology, as well as to more easily seize such assets.

Last year, a research office backed by a group of U.K. law enforcement groups proposed changing the country’s laws to make seizing bitcoin easier. The N8 Policing Research Partnership said at the time it aimed to increase institutional knowledge about cryptocurrency among British police officials via a broad training initiative.

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Fiat Chrysler Abruptly Replaces Marchionne as C.E.O.



fiat chrysler

Sergio Marchionne, the chain-smoking, deal-making boss of Fiat Chrysler Automobiles, was an unlikely auto executive, spending much of his career in other industries. But in the last 14 years, he helped bring back two car-makers from the brink of collapse.

On Saturday, Mr. Marchionne, 66, was abruptly replaced. Fiat Chrysler revealed that he had become gravely ill since having shoulder surgery on July 5. The company named Mike Manley, 54, who is the head of the automaker’s North America operations and its Jeep and Ram truck brands, as Mr. Marchionne’s successor, effective immediately.

Fiat Chrysler declined to provide details about Mr. Marchionne’s health, but it made clear his condition had worsened significantly and suddenly.

“I am profoundly saddened to learn of Sergio’s state of health,” John Elkann, the grandson of Gianni Agnelli, the Fiat founder and chairman of the family’s investment company, Exor, a major Fiat Chrysler shareholder, said in a statement. “It is a situation that was unthinkable until a few hours ago, and one that leaves us all with a real sense of injustice. My first thoughts go to Sergio and his family.”

Hired by the Agnellis in 2004, Mr. Marchionne revived Fiat at a time when few in the industry believed it could be saved. Then, when Chrysler was guided into a government-led bankruptcy in 2009, he offered to take control of the company. With no other option, the Treasury Department handed Chrysler to Fiat essentially for free.

“Without Sergio, Chrysler would not have survived,” said Mike Jackson, chairman and chief executive of AutoNation, the country’s largest chain of auto dealerships. “His negotiation with the Treasury was just masterful at a time of extreme stress. He’s a remarkable creator of value for companies, not just in the auto industry but any industry.”

When Mr. Marchionne took the helm at Fiat, the company had a market value of about $7.5 billion. Today, the combined market value of Fiat Chrysler and Ferrari, which was spun out of Fiat Chrysler, is about 10 times higher, at about $71.5 billion.

The turnaround of Chrysler has had missteps, however. Mr. Marchionne’s strategy of reintroducing Fiat and Alfa Romeo cars in the United States has largely flopped. In recent years, the company has been fined and investigated for its handling of recalls. And in 2017, the Justice Department sued Fiat Chrysler, alleging the company used illegal engine software to cheat on diesel emissions tests.

In most quarters, Fiat Chrysler makes almost all of its profit from Jeep and Ram trucks, and the company is less profitable than its Detroit rivals, General Motors and Ford Motor. Fiat Chrysler also lags in developing electric vehicles and self-driving technology of its own, and in expanding in China, the world’s largest market.

Mr. Marchionne had been scheduled to retire as head of Fiat Chrysler in 2019. He had planned to stay longer as chief executive of Ferrari, the maker of sports cars that was spun out of Fiat Chrysler. On Saturday, Ferrari said a board member, Louis Camilleri, would become its new chief executive.

Mr. Jackson, a frequent guest of Mr. Marchionne’s at Formula One races around the world, said he was “shocked and heartbroken” to hear of Mr. Marchionne’s condition. He said he last met with Mr. Marchionne in June, and his friend appeared to be in good health. “He was excited about stepping down from Fiat Chrysler and moving on to the next chapter,” Mr. Jackson said.

Mr. Manley seems well positioned to address some of those challenges. He has extensive experience in China, having set up the Jeep sales network there, and led the expansion of Jeep to other markets around the world, said Tom LaSorda, who served as Chrysler’s chief executive while the company was part of DaimlerChrysler.

Under Mr. Manley, a soft-spoken native of Britain who joined the company in 2000, Fiat Chrysler will surely see a clear change in management style from the flamboyant Mr. Marchionne.

“He’s stepping into big shoes, but Mike’s got great support and he’s a very likable guy,” Mr. LaSorda said.

Throughout his tenure, Mr. Marchionne was a hands-on executive.

After Fiat took control of Chrysler, Mr. Marchionne moved to Michigan and personally managed the company’s recovery and later the merger of the automakers. He often sweated the engineering details of new models and earned a reputation as a fiery taskmaster. He once summarily fired two managers after Chrysler offered generous sales incentives Mr. Marchionne had not approved of.

“He’s a legend,” Mr. LaSorda said. “He’s in the very elite league of automotive C.E.O.s.”

Other top automotive chief executives who are often compared to Mr. Marchionne for their achievements in the last 20 years include Carlos Ghosn, who created the alliance of Nissan and Renault; Alan Mulally, who turned around Ford; and Dieter Zetsche of Daimler AG.

Mr. Marchionne was born in Chieti, near Italy’s Adriatic Coast, and moved with his family to Toronto when he was 14. He later studied philosophy, accounting and law. He started his career as a tax consultant in Canada and became an executive at a Swiss metals-trading firm. He was chief executive of SGS, a trade services firm, when he was hired to turn around Fiat.

Almost immediately Mr. Marchionne proved himself to be a shrewd negotiator, forcing General Motors to pay Fiat $2 billion to exit their partnership.

While running Fiat, he showed up at an analyst meeting in 2006 wearing a black sweater and black jeans. He decided he liked never having to think about his wardrobe and has stuck with that look since. He has said he keeps about 30 identical sweaters and pairs of jeans in each of his homes in Michigan; Turin, Italy; and a mountain chalet outside of Zurich.

He also likes to drive fast cars of his own. In 2007, he was uninjured in a crash on a Swiss highway while driving a Ferrari 599 GTB.

In 2015, he sent a lengthy email to Mary Barra, the chief executive of G.M., proposing a merger of the companies. Ms. Barra and the G.M. board declined to even offer to meet with Mr. Marchionne.

Not one to be put off by rejection, Mr. Marchionne doubled down. About a month later, in a routine analyst conference call, he stunned the Wall Street analysts by devoting the discussion to his sudden and intense appeal to automakers to merge. He called his manifesto “Confessions of a Capital Junkie.”

“I think it is absolutely clear that the amount of capital waste that’s going on in this industry is something that certainly requires remedy,” he said. “A remedy in our view is through consolidation.”

Rather than rally support, Mr. Marchionne’s appeal highlighted the difficulties ahead for Fiat Chrysler.

More recently he explored the possibility of an alliance with a Chinese automaker, and pushed the company to slash its debt. In June, Fiat Chrysler revealed a five-year business plan that called for the company to develop new lines of Jeeps and electric vehicles.

One crucial detail, though, was left out of the strategy: the name of his successor.

A version of this article appears in print on , on Page A23 of the New York edition with the headline: Fiat Chrysler’s C.E.O. Is Replaced After Falling Ill. Order Reprints | Today’s Paper | Subscribe

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Three Reasons Quality Orlando SEO Services Are Worth The Investment



orlando seo services

Search Engine Optimization (SEO) services have become an indispensable part of the modern marketing package. The benefits of dominating a search term for your industry have been proven again and again.

And still, while most businesses acknowledge its importance, they’ll bristle when you tell them the average price of this service.

While “expensive” is a relative term, the truth is there is a price attached to good Orlando SEO services. And it can add up, depending on how much you have done and how good the work is.

As luck would have it, it’s also completely worth it.

Orlando SEO Services: You Get What You Pay For

Link Audits Are An Investment

Link audits are part of a process where SEO professionals look at the quality of the inbound and outbound links associated with your website. Not all links are created equal, after all. And when there are broken or unhealthy ones on your website, these can affect your ranking quite severely.

Manual auditing is really the only real surefire way to carry this task out, in spite of the automated services out there. It is labor-intensive and tedious, and the manpower alone is often worth thousands of dollars to some agencies.

The end result, a full audit, is invaluable only in that it’s incredibly useful. From a business perspective, however, it’s actually worth quite a lot, to both you and the person providing it.

Link Clean-Ups Are Worth A Lot Of Money

Once your link audit has turned up its toxic links, you’ll have to set about the task of removing them. You can start by disavowing harmful backlinks, but it’s not enough to stop there.

To regain your rankings and dig your way back up from the damage harmful links can cause, you have to manually request each link’s removal. This is the kind of thing that doesn’t take too long per link but can be time-consuming when removing multiple bad links. Google registers when these kinds of links are completely removed and when they are simply disavowed, hence the high price tag on manually removing them.

Website Penalties Can Demolish Traffic

Google’s website penalties can be harsh and swift in cases where websites transgress their strict guidelines. The resultant loss in standing from the search engine’s rankings are often directly linked to the website’s revenue, and (as we’ve mentioned), it can take a long time to recover.

Low-quality, cheaper SEO often leads down a quick path to search penalties. And, once you’ve been penalized, the damage is often done (at least for the time being). In a worst case scenario, having your website de-indexed could lead to a decline in brand stability and cost you in a way that’s hard to bounce back from.

You need an expert – someone who’ll take your SEO project seriously.

Interested in learning more about Orlando SEO services and why they’re more than worth your investment? Get in touch with Web Daytona, today, and start doing better by your website.


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