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What is Social Media Marketing?

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Social media Marketing is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well.

Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.

Some interesting statistics about social media:

To get a better idea of the impact social media has on marketing, have a look at these 10 interesting statistics:

  • There are 135,000+ new twitter users per day
  • Twitter has 288+ million monthly active users
  • The average number of tweets per day is 58+ million
  • Facebook has more than 500 million active users

What are the advantages of using social media in your marketing campaigns?

There are many advantages of utilizing social media for promoting both your online or offline products and services.

  • It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly go to thousands of users around the World. In fact, social media is the fastest way (even from TV and Radio) to make an announcement or spread a message.
  • It’s good for SEO – There are more and more signs that social signals are used for ranking purposes by both Google and Bing. Properly defined social profiles can also boost SEO.
  • It’s a trend – Social media is a trend you cannot ignore if you want to stay close to your customers and in synch with the latest developments in marketing.
  • It’s one of the ways to interact with your customers and find out what they want – With social media your customers can show that they like a product or piece of content by voting (Like, Tweet, +1) , commenting and sharing. As a marketer you can analyze these statistics, talk with your customers and find out how to make your products, content or services better.

Digital marketing VS Social media

It should be clear after reading the above definitions that social media is a major component of Internet Marketing which is part of Digital marketing. If we compare the two side by side we will find that:

  • Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.
  • A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, twitter etc.)
  • Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.

Which is more important digital marketing or social media?

It depends on the type of brand, products or services you want to promote. There are cases where other forms of digital marketing will be more appropriate to build awareness than social media. Social media is a must of every product, brand or service that has a wide audience.

For example, if you are selling a software product, social media can help you find new customers, educate your existing customers (by sending them tips and tricks) and keep them informed about new updates, upcoming releases etc.

If on the other hand, you are selling custom tools for farmers you can use social media as a resource to find out more about the products but your main selling point will be billboard ads on rural areas and Radio ads.

What is social media marketing?

Social media marketing is the process of promoting a product or service through the various social media channels. In general there are two ways to perform a social media marketing campaign.

The first way is free and has to do with building followers, fans or connections by sharing useful content, running contests and generally engaging with your users.

The second way is through paid advertising. You can use Facebook ads, Google Adwords or Twitter promoted accounts to advertise your product or services on Facebook, Google+ and Twitter respectively.

In short

It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.

Digital marketing is the future of marketing and will gradually gain more ground in the online and offline World.

Social media on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to change the way we find new customers and promote our products.

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Bitcoin Forum Community (BTC News & More)

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Bitcoin Forum Community – is one of the hardest things to find out there when searching to join a group. There are tons of Bitcoin Forum groups on Facebook but none of them deliver the personalized feel when it comes to being part of the actual community.

In this article we will go over which Bitcoin Forum is the best and has most active and beneficial community out there.

There are two major Bitcoin Forum communities out there that are solid and have the most active users.

CryptoInTalk and BitcoinTalk, now you might think that the bitcointalk community is 100% BTC but no both of these two communities have large altcoin communities. BitcoinTalk is a older design platform which many users find super hard to be part of. They also focus on intelligence and make it hard for you to contribute or learn from the community.

CryptoIntalk on the other hand is the modern version of Bitcoin forum that is super easy to use and looks great as a platform. Both communities are great and bring a lot of value but we are essentially comparing Myspace to Facebook.

Bitcoin Forum cryptointalk concentrates on the following:

  • Daily Bitcoin News
  • Bitcoin Mining
  • General Bitcoin Discussions
  • Bitcoin Trading

Community is super friendly, community covers tons of educational post for free.

BitcoinTalk forum concentrates on the following:

  • Bitcoin Discussions
  • Development & Technical Discussions
  • Bitcoin Mining

Community is some what friendly and covers tons of content.

 

 

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5 Facts You May Not Know About Bitcoin

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Bitcoin Forum

Some facts about bitcoin (BTC-USD) are rather well-known at this point, such as the digital currency’s mysterious origin and the fact that a few dollars invested in bitcoin in its early days would be worth millions today. Having said that, there are some bitcoin facts that aren’t as well-known, such as how much of the currency its investor still owns and that people have paid more than $50 per transaction to use bitcoin at its peak popularity. Here are the details about those and two other lesser-known bitcoin facts.

1. Bitcoin’s creator could be worth about $9 billion today

By this point, many people know that bitcoin (BTC-USD) was created about 10 years ago by an unknown person using the pseudonym Satoshi Nakamoto.

Stacks of gold coins with bitcoin symbol.

IMAGE SOURCE: GETTY IMAGES.

What you may not know is that this creator was the sole bitcoin miner for the first 10 days of bitcoin’s existence, and all of these original coins (often called “Satoshi coins”) remain unused. In fact, it’s a verifiable fact that there are about 1 million bitcoins in wallets known to be linked to bitcoin’s creator. Based on the bitcoin price as of this writing, that translates to more than $9.3 billion worth of the digital currency.

2. There are plenty of ways to invest in bitcoin — without buying bitcoins

There are several conflicting opinions about bitcoin (BTC-USD) by major players in the financial world. For example, Warren Buffett and Jamie Dimon both believe bitcoin is destined to fail, while people like the Winklevoss twins and Jack Dorsey think bitcoin is the future of money. However, there’s one thing pretty much everyone can agree on. Whether bitcoin goes up or down over the long run, there’s likely to be lots of volatility along the way.

So, if you want to invest in bitcoin, but the massive price swings scare you (bitcoin rose by 30% in April, in a relatively calm month for cryptocurrencies), the best way to go may be through a stock or two that stand to benefit if bitcoin continues to gain traction.

Square (NYSE:SQ) is perhaps my favorite example and is one of the largest stock positions in my own portfolio. The company enabled bitcoin trading in its Square Cash app earlier this year, and there’s massive potential if Square eventually allows its hardware (and its millions of merchants) to accept bitcoin payments. With a CEO who believes strongly in bitcoin’s potential, it could certainly happen.

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The Best Bitcoin Forum 2018

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Cryptocurrencies have become a very hot topic in past couple months all around the work. This comes with a huge curiosity in industry. Many crypto interested investors want to find reliable communities in a cryptocurrency industry to connect with but good Bitcoin communities are very hard to find since everything is filled with tons of advertisements and pointless posts.

The best Bitcoin Forum to join is Cryptointalk. This Bitcoin Forum community bring together the largest netowrking opportunity for every Bitcoin interested investor. Community is super active and shares very valuable information for free. Bitcoin Forum on cryptointalk also covers Bitcoin trading, BTC news and free education.

Out of all the Bitcoin forums that are out there this Bitcoin Forum is the most simplest and most modern, it’s super user friendly and gives you the fill that you are part of the platform without any problems.

 

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Understanding The SEO from the Beginning!

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If you’re going to begin your path in SEO, knowing what you do and how you do it is important, but knowing what changes have been made and staying in-the-know will be ever more meaningful in your ongoing efforts.

For example, whenever you begin an SEO audit, there are prerequisites that need to be completed such as crawling the site’s HTML, checking robots.txt for blocked pages, and measuring PageRank of your competitors. But, if you don’t have a basic understanding of SEO history or changes being made over time, how would you know that Google turned off its Toolbar PageRank from its browser in March 2016? And, how does that affect your SEO audit process? AND, how will you know the authority of your website going forward?

For a long time, I viewed my SEO audit process as a task that needed to be done rather than a craft that gives my forthcoming strategies a fighting chance to win new clients or improve organic traffic for my current clients.

Because of the changing SEO landscape and with a little help from the Web Daytona, the idea of “This is a boring audit that needs to get done” turned into an opportunity to be one of the first to try new SEO tactics or prepare for Panda algorithm update.

After years of working in SEO, I’ve accepted that it’s hard to keep up with every new algorithm change and the hottest trends conference goers chat about. So, in hopes to spare you, all SEO beginners can check out the latest SEO changes below.

Misconceptions Around SEO

As agencies, consultants, and freelancers we see common misconceptions with SEO, it’s likely because context, personal preference, experiences, and lack of knowledge often muddy the effects SEO have on our websites. So, to clients, the idea that SEO strategies such as building high-quality backlinks or updating your local listings with accurate information are able to evoke some sort of large increase of traffic to your website seems about as realistic as having a psychic predict your future.

There’s still a lot to learn and consider if we look for practical ways to begin our SEO strategy. First, let’s start with the basics.

SEO, What Does That Mean?

It’s human nature to change. From I Am Jackie Robinson to A Christmas Carol, the characters in these narratives (whether truth or fable) help represent the lifeblood of how it’s human condition to change. With that, technology changes. From Pong to MacBooks, technology adapts just as humans do.

The same goes for search engines: at the end of the day, SEO evolves with humans and technology, but what you do with those changes rely on your ability to adapt.

Before we enter down the rabbit hole of the recent revolutions of SEO, it’s important to know how search engines work. Look at it like this: Last month I needed to find a black suite for wedding. So, I typed in Google search box “Where to find Black suit for wedding.” and received over 4 million results.

SEO example

Google, a search engine, is the middle man for searchers (like me!) and the content on the internet. As search engines become more sophisticated, these 4 million results become tailored to my search history and preferences to serve up more high-quality content that I’ll most likely be interested in clicking.

SEO, SEM, PPC, (and other triple-lettered iterations) serve as a driving force of getting your content to perform well in the search engines. If you’re curious about looking deeper into the secret inner workings of Google’s algorithm, the new Search Quality Ratings Guidelines Google announced at the end of March 2016 is about as close as you’re going to get. This document was originally released in November 2015. The guidelines emphasize local and mobile and reduce the supplementary content.

The Transformation of Organic SEO

I still regret not saying anything when I heard this SEO guru, the person signing my paycheck, promise page 1 in the search engines for a highly competitive keyword by month three of signing the contract.

As an SEO consultant in training, I should have stopped my colleague before the client signed, but being too inexperienced, I didn’t say anything. The result: We landed a new client, my colleague got a chunky payday, and I was stuck explaining to the client on month three why they weren’t ranking on page 1 for the keywords we promised.

Keywords are one of the most talked about misconceptions in SEO. Keywords are vital to beginning every SEO campaign as you’ll learn further in this guide. Back in the ole’ days, you could “stuff” your meta titles and meta descriptions with keywords to manipulate ranking positions. Now, choosing the type of keywords based on conversational search (also known as Hummingbird), transactional use, or informational structure is more aligned with search these days than a goal fixated on ranking page 1. For example. Google’s Rich Answer Box has become a prominent aspect of Google’s result pages. Have you seen their introduction of

For example. Google’s Rich Answer Box has become a prominent aspect of Google’s result pages. Have you seen their introduction of symptom-related answers? As Pete Meyers from Moz said, SEO in 2016 is about “being the answer.” We’re going to continue to see brands shift their keyword strategy to achieve Answer Box status.

SEO 2018

With changes like Google’s Answer Box, SEOs cannot depend on keywords to target and optimize their content. There’s not doubt about it: structuring your content around keywords or topics can influence the SERPs. But, with Google performing over a trillion searches per year, how does Google organize this all?

Well, inside Google, the old model of using engineers to process search results has progressed to having a machine-learning artificial intelligence system called RankBrain. Google uses RankBrain to sort and manage relevant search queries. Google Search Quality Senior Strategist, Andrey Lipattsev, announced in March 2016 at Google Q&A that RankBrain was the third ranking signal. The other two? Links and content. Andrey went on to say these rank in no particular order.

Another potential ranking signal in 2016? Structured data. John Mueller, Google’s Webmaster Trends Analyst, mentioned on a Google+ Hangout that search results with rich snippets might start to rank higher. Rich snippets make sense because they add a degree of relevance to your content and helps RankBrain categorize your content in its correct entity.

RankBrain is a part of Google’s overall search algorithm Hummingbird. For those who aren’t living in SEO day-to-day may see this as confusing. Hummingbird proves to us that Google’s algorithm (whatever it’s called these days) is understanding the meaning of words and phrases. These search engine algorithms are learning to adapt to the way the human brain works and functions. They are becoming more complex and accurate when identifying relevant, quality content. (Have your heard of Panda yet? More than once? Okay. Moving on.) These changes to the algorithm allow us and search engines to connect the dots between keywords and search queries for a better overall organic search experience.

The Hidden Revisions of PPC

The remarkable benefit of learning organic search is that you have an easy entryway into discovering paid search. While many paid search analysts would like me to hypothesize how exactly PPC works, I’d rather explain to you the recent changes that will affect your overall SEO strategy. Meaning how changes to paid search are affecting organic search.

For example, what would happen if the right-hand PPC ads were removed from the search results? Well, at the end of February 2016 Google rolled out a new search result page and surprise, surprise…no ads on the right panel.

At the same time, Google also introduced a fourth ad position above the fold on top of the organic listings. While industry experts below this had a low impact on click-through rates, it’s still a pretty big update.

Next, let’s talk about Google switching their ad label from yellow to green in mid-April. Google stated they researched if the color change impacted the way users determine paid versus organic listings, and they found none. This was Google’s goal. PPC analysts over at Wordstream confirmed Google’s theory when they detected click-through rate with the new green URL went up 15% in their controlled group study. The green ad label doesn’t stand out as much compared to the organic results.

Google also unveiled the “next generation” of local search ads which appear in Google Maps (desktop and mobile). The ads include brand logos and offers that surface directly on the map vs. the side of the map. Also, taking a cue from other search engine rival, Pinterest, Google is launching promotional pins on the Maps as well. With more than billion users and 1.5 billion destinations being visited based on their searches, Google Maps is something you’re going to want to become very familiar with as a newbie.

Improving Mobile Optimization for SEO

Successfully optimizing your website for mobile search is a must for any business looking to provide users with what they need on the SERPs. Plus, with Google’s constant updates to mobile algorithm (also known as Mobilegeddon) it’s vital to understand the basics.

Mobile page speed, app indexing, and AMP pages are factors that help inform the search engines of your mobile-friendly and influences your mobile search roadmap. It’s also essential for measuring mobile traffic and the user journey across multiple devices.

Getting a handle on how customers view your website on desktop and mobile is invaluable. This is why we see most big publishers (and recipes!) taking advantage of Google AMP (Accelerated Mobile Pages) pages. AMP pages were created as a slimmed version of a content page to make it load fast on mobile. And, we’re also seeing Google roll out updates to their mobile algorithm.

Gary Illyes, Standup Trends Analyst at Google, mentioned at the Search Marketing Summit in June 2016 that the page speed ranking signal will begin to look at the speed of your mobile website pages. This new update could potentially hurt your mobile rankings if your site isn’t up to speed.

Mobile is also shifting with rising technologies like voice search. During Sundar Pichai’s, Google CEO, Google I/O keynote he announced that 20% of queries on its mobile app are voice searches. This announcement comes at the same time Google is prepping for its in-home speaker and Amazon Echo competitor, Google Home.

Another win on mobile is if your brand or client has invested in an app, take the extra time to get your app indexed. Indexing your app can help driving more traffic, interaction, and therefore conversions. And, could potentially appear higher up in the SERPs.

Once you begin to the behaviors and differences of mobile and desktop, you will develop habits that become routine when working with a client for the first time.

The Search Engines are Your Friend

You launched. You celebrated. You waited. It’s now six months later, and you realized you may not have spent enough time on optimizing your website. Sound familiar? Creating an SEO-friendly website may seem like a daunting task, but it will change the way you do business digitally.

Once you’ve converted your biggest SEO fears into strengths or confirmed or stomped all those myths based on your actual real-life experiences, you’ll arrive at the hard part: implementing your SEO strategy and explaining it to your clients or stakeholders at your company.

Start by asking yourself, “How does SEO add value for you, your customers, and the organization’s bottom line?” Use data and your knowledge of the changing landscape to show the impact SEO can have on your website and online presence.

Go into your analytics archives. Dig into the algorithm’s history. Find the answer and use it to increase traffic to your website. Yes, you might have to go back to the drawing board; you might not know the answer right away. This is OK.

The idea is to create value for the consumer before asking anything from the search engines in return. When all parts of your SEO strategy work together smoothly, you’ll have an awesome synergy where it really counts — helping your consumers convert.

This SEO guide will give you the foundation and resources you need to discover trends to fix technical SEO issues and improve user experience. With an understanding of SEO best practices, there are plenty of opportunities for you to rank your site.

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Why Local ORLANDO SEO Is Important?

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Orlando SEO

Orlando has been at the center of modern business in Florida for many years. Whether you’re a small operation or the HQ for a large chain, business in the Sunshine State starts and ends here. Which is why targeted Orlando SEO is such a crucial tool for promoting your Florida business online.

Because who else but a marketing company hailing from the heart of Florida business is likely to understand your digital marketing needs?

Join us, today, as we uncover three reasons why an Orlando SEO agency is the right choice for your Florida business website.

Local Expertise Is Better

The digital world is more interconnected than anything we’ve ever seen in business. With high-speed internet, collaboration software and the Cloud, you can handle a project with teams of people from around the world.

But the truth is, nobody’s going to understand your business better than someone from your state. They won’t. Somebody from Dublin could research the Florida heat, but they won’t know how to reference it like someone from Orlando. Someone from California might get the heat, but they don’t understand your local demographic the way you do.

Local representatives are always better because they’re more authentic.

Relevant Insights (You Might Not Have Expected)

When it comes to marketing, sometimes it’s the things you don’t even know you don’t know that makes all the difference. This is why you need a professional, from your field of operation, with insights into the digital field and how it applies to you specifically.

An agency worth its salt will pass along ideas on how to develop your brand in a targeted way. That means not just taking your ideas and manifesting them, but actually developing along the same lines to create something new.

With an Orlando SEO agency in your corner, you’ll have your work assessed, your consumers’ expectations researched, and a viable development strategy in place.

Easier To Meet With

The last point in favor of working with an Orlando SEO for your local site comes down to one very unique benefit. Being able to meet with them, in person.

With an Orlando digital marketing agency providing you SEO, you’ll have opportunities to meet with and discuss your marketing development with real people, in real time. No need for Skype linkups or chat windows. Your marketing now works the way traditional marketing does – in real life, with real people trading real ideas.

The benefits of this kind of in-person interaction are huge.

Orlando SEO: Get It Done Locally

It’s hard to overstate the importance of creating an effective, compelling Internet marketing campaign. And if you’re going to get it done, why not get it done by someone in your hometown?

If you’re an Orlando business, you need Orlando SEO.

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Orlando Digital Marketing Agency

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Orlando Digital Marketing Agency

Are you new to the exciting world of online marketing? Perhaps you’re looking for an Orlando Digital Marketing service but you’re not sure where to start.

It can be confusing when you’re getting into it. The Internet’s a big place, and marketing’s (probably) the world’s oldest profession.  Luckily for you, though, we’ve put together our list of the three most important things to look for in an Orlando digital marketing agency.

Ready to get started? Good – we’re raring to go.

Orlando Digital Marketing Agency

Orlando Digital Marketing Agency

A Balance Of Strategy And Execution

Our first tip today applies to most businesses. The truth is, though, it’s especially important with something like an Orlando digital marketing agency.

You don’t want to get slowed down by strategy. A business that spends too much time planning runs the risk of running out of execution time. While it’s important your agency comes to you with a comprehensive plan for how to move forward, they also need to be decisive. If your strategizing lasts more than a few sessions, you’re waiting too long to pull the trigger.

Similarly, an Orlando digital marketing agency that just runs into an execution without planning runs a big risk of making a mistake at some point.

You need a balance, and your agency needs to recognize that, or they may not be worth the time.

Experience To Back Up Their Claims

As with any other company, your Orlando digital marketing agency needs to be able to show you the numbers. After all, these are the people you’re trusting your bottom line to. Ostensibly, they’ll be able to bring you in those much-needed website visits, which will hopefully turn into sales that make up for your investment.

Ask for figures from past campaigns. Ask for estimates on how long your SEO and Social Media Marketing will take to start working. Get a break down of your PPC investment and how it translates into clicks, per dollar.

Orlando Specific Experience

Our last point is crucial.

An Orlando digital marketing agency has to have some background with Orlando clientele in order to be relevant to you. If you’re courting an agency from out of the state or, God forbid, out of the country, you’re going to run into conflicts of culture and interest.

Orlando is a specific city, with specific businesses. It’s why people choose to do business here. The assumption, then, is if you get an Orlando based (or at least Orlando-experienced) agency working for you, their interests will align with yours.  This can make a huge difference in everything from which ads you run, to the content of your videos, and how you’re portrayed to local Internet users whose business you want.

Digital Marketing In Orlando: And Now You Know

Ultimately, when looking for an Orlando digital marketing agency, you need to make sure you find someone who meets your needs exactly.

Interested in finding that exact kind of service? We’re so glad – get in touch with us, Web Daytona, today, and discover an Orlando digital marketing agency that towers above the competition.

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Daytona Business Networking Mixer A Huge Success!

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Business Networking 101

When it comes to business networking, it’s important to remember you’re not an island.

Every good business owner knows that, to be successful, you’ve got to reach out to the people around you. That’s why organizations like the Port Orange South Daytona chamber of commerce exist. To give local businesses access to each other, for better, more effective corporate networking.

It’s with this in mind that Friday morning’s Chamber of Commerce meet and greet at Journey Fitness was such a welcome venture, for members and non-members alike.

Business Networking 101

Chamber Of Commerce Mixer: A Huge Success

The Port Orange South Daytona Chamber of Commerce added a little pump to its biweekly Morning Mix & Mingle sessions, this Friday. Packing out the offices of Journey Fitness with local representatives, the business association gave guests a place to mingle.

Daytona Beach realtor, Jennifer Withers, summed the entire event up neatly with an on-the-mic comment early on, saying, “I’m looking forward to getting to know everybody, and if I can share any experiences or help, I’m here, so please ask.”

Guests do exactly these two things: meet other businesses and offer their services. Representatives trade business cards, shake hands, and make lasting professional connections. It’s a business networking goldmine, to say the least, and a great opportunity for everyone in attendance.

Daytona Beach and the surrounding areas can be a great location for business, tourism, and all the glorious networking that goes with them. In the words of 2018 Chairman of the Board, Dr. James Young, “This year is all about connecting our communities here, and doing business with our communities as well.”

A Little More About The Event And Journey Fitness

The event is an outreach program set up by the chamber and works like a playing field for self-promotion and networking. Also worth noting is that Friday’s iteration was also a massive success, drawing more than 70 representatives from local businesses. Members and non-members alike traded stories and networked in the well-appointed gym over coffee, donuts and raffle tickets.

To quote Dr. Young: “This business is a real success story, so go ahead and listen.” Journey Fitness, owned and operated by Mary Hall and Rich Boyd, is a personal training center that works on a one-on-one, reservations-only basis. Qualified trainers manage clients directly, and given the unique attention, they need to get in shape. They also currently boast over a hundred clients.

Boyd, thanking the chamber members and visitors for coming out to the meeting, had this to say: “Each of you here has inspired us. We love to give back to the community, but you guys have set the example. We really appreciate that – we’re glad that you’re here.”

The Morning Mix & Mingle has two main goals. Firstly, it offers attendees an opportunity to network with each other, trading business cards and exchanging information in an open and safe environment. Hosts handed out prizes. There were photo ops and introductions, and, most importantly, a lot of likeminded businesses were introduced to each other.

Business Networking: Do Business Better

There’s an old saying: “It takes a village to raise a child”. If your business is your “baby”, it’s important to know who lives in your village. Once you know this, you can look for opportunoties to help each other raise your children.

The Port Orange/South Daytona Chamber of Commerce Mix & Mingle takes place twice a year and is one of many business networking events the group holds throughout the year. For more information, get in touch with them today, and enhance your business, and the businesses around you.

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What Are You Willing To Do To Have Impact?

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powerful and vivid dream

What are you willing to do to have impact? What are you willing to commit to?

Do you have a really powerful and vivid dream of the difference you’d like to make in the world, the impact you want to have? Or is your vision evolving?

Do you have a really powerful and vivid dream of the difference you’d like to make in the world, the impact you want to have? Or is your vision evolving?

Either way, whether or not that dream comes to life depends very much on the answer to these questions:

What are you willing to do to have impact? What are you willing to commit to?

When I was an undergrad in college, and really, from the time I was 10 years old, I wanted to be a doctor. When I applied to medical school and wasn’t accepted, I was devastated, my dream shattered.

Looking back on it later, I realized that I hadn’t been willing to do what it took to be accepted into medical school. I was able, but not willing. I was busy exploring the refreshing freedom of making my own decisions. Not by partying, since that’s not my style, but by deciding how I wanted to spend my time in many small ways. At the time, my choices and my vision did not mesh.

Your impact is like that too. Your impact will remain an idea, a dream, until you take action with choices that align with your vision. You have to be willing to make the effort, to do the work of impact.

That can sound like a slog, a pushing from behind. And sometimes, it may feel that way.

But what really pulls you forward is motivation, a commitment to your vision, and a willingness to take action in a way that is consistent with your vision.

That commitment to aligned action takes shape in two ways:

1.  Define who you need to be in order to have the impact you want to have, then become that person.

You have hidden capacities that have not yet been fully brought to light. Your impact vision may now call these capacities forward.

For example, as an entrepreneur, you’re already a leader. How is your impact vision going to require you to lead? For ideas, look around you. What leader models behavior that you’d like to adopt yourself? What skills do you want to learn that will help you lead?

By learning and practicing through modeling, you’ll be able to grow into that person.

Impact isn’t a spectator sport. You’ve got to step into the arena and start practicing.

It can seem like a daunting thing to just show up as someone else. Fortunately, it’s not often accomplished by big leaps. Rather, it’s something you choose, every day.

Which brings us to #2:

2.  Decide how you want to show up, every day.

How you choose to behave in relation to yourself and others is a big indicator of your commitment to your impact vision. You may be wondering what that looks like for you. Here are a couple of examples to consider:

Are you compassionate? Do you care about people and show it by paying attention in your interactions?

Or are you dismissive? Do you show people that they are not worthy of your time in the way you rush around, barely pausing to glance at them?

This is the micro-level of impact. Your daily choices about how you show up do accumulate. They add up to become who you are.

How you show up affects your choice of actions.

And the actions you choose affect how you show up.

In this happy interrelationship, how you show up affects your attitude and changes how you act. When you act in a way that is aligned with how you want to show up, with the impact you want to have, you are being that person you need to be to have the impact you want to have and that inspires you further.

To have impact, when is the best time to put these changes into action? Right now!

Your impact vision without action is just a dream. It can never come to life.

You’re a dreamer, a visionary. You’ve started a business, right?

That’s not the whole equation, though, when it comes to impact. People who remain only dreamers stay stalled with an idea. That is not you. You want to have impact. You’re also an action-taker.

Developing yourself to become the person who can have that impact is part of your action. You can take action every dayHealth Fitness Articles, by showing up as the person who can have that impact.

Are you willing to do what it takes to have impact?

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Why You Should Make your Customers your Brand Promoters!

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brand promoters

This article will summarize about the customer retention strategies where customers themselves turn into brand promoters and help in lasting growth of the company.

Setting up a company, evolving it to form as brand and then retaining the brand name is a challenging task. It is not one-day job but consistent warm approach towards customers, which enable the brand to retain its goodwill. Companies are often seen in involving sales and advertising strategies to garner new customers but it is important to understand this commonly made mistake.

It is important to understand that existing customers are more important and act as an important carrier of spreading the word about brand. They can act or used as brand promoters who give feeling of more credibility or trust to the targeted customers.

Fact: Do you know that it costs around business 5-25X more to procure new customers than it requires to market to existing ones?

Study reveals that it is more feasible for brands to spend upon existing customers who also spend 67% more than the new customers.

So, here we have important reason to understand the preferences, requirements and methods to attract existing customers than to invest upon new customers.

How should you turn customers into brand promoters?

Customer Loyalty Solutions is the tool or method to smartly understand the preferences of existing customers and target them with right approach.

  • Loyalty Card: Loyalty card acts as a tribute to the loyalty to the customers, for their consistent belief in the brand and getting reward for the same that gives them relevant benefit. Membership cards or other kind of such benefits to loyal customers is a true reward for loyalty and if the benefits provided are relevant and useful then customers will they boast about the brand as their own and will attract other people of same interests too.
  • VIP Benefits: VIP benefits give exclusive and superior feeling to customer who are loyal for their loyalty and give them feeling that they are part of the brand. It will give them feeling of being special and they would love to share this feeling with their friends, family and acquaintances.
  • Discounted Rewards: Customers love to get discounts or off on their purchases and offering discount rewards to the loyal customers is something that they deserve. Offers of free products, vouchers, and other benefits, which customers can redeem easily and are of relevance to them, should be provided.
  • Customized Perks: Customized perks like giving special offers on birthdays or giving some gifts, providing some extra benefits or service that is useful for particular customer serve best.

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Business

A guide to buying Flowers Ormond Beach FL

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Flowers Ormond Beach FL

Today most people prefer buying flowers online because it is easier to choose the right flower for the occasion. Buying flowers Ormond Beach FL via the internet is the best because most websites have several categories and description of the occasions and so on. Buying flowers online is faster and safer than buying them locally. Before you think of an occasion for which you need flowers, you should put the following tips in your mind. Flowers Ormond Beach FL comes in handy for many several purposes. Let us take a look at some important points to consider.

Planning is very important

If you want to be on the safe side and avoid stress due to last minute rushing, plan earlier on, which flower you should buy. Although the fact is that many online flower shops always offer last minute delivery, it is better if you organized for the delivery few days later. The reason that should prompt you to choose a few days later is the fact that most shops do not show off all their stock. Your patience will help you get the flower you have been looking for and did not find them the first time you searched. Most online flower shops add more to their stock as the days goes by so you can be lucky to get what you really want.

Know your budget

By knowing how much you have will help you go for flowers Ormond Beach FL you can afford, know how much you want to spend on a specific flower. If you have your budget in mind, you must carry the exact amount meant for the flower. Do not carry a lot of money that is going to tempt you. This means carefully planning your budget is important.

Define your search criteria

Before starting your search for the right flowers Ormond Beach FL, have in mind the exact type of flowers you want to buy and the colors. This will reduce your stress as there are so many flowers online and it will be hard for you to get what you want without being specific. This will also save the time you will spend on the internet searching for a single bouquet.

Related: Ormond Beach Flower: Where your Florist Need is Met

In addition to defining your search criteria, it is important to write your note beforehand. Before you start your search for flowers Ormond Beach FL, write a note in advance so that you do not feel pressured after you have had a stressful time searching. After the search and you have what you want, choose the shop that delivers flowers everywhere within your city or nation. This will help you be sure that the flowers will be delivered at the right time.

Buying flowers Ormond Beach FL online should be an enjoyable activity as you scroll through many flowers available. Buying online is not as time wasting as it will be easier to get a florist to deliver your flowers to your loved ones.

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