Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?
Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line.
We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn’t left in the dust.
Here are the 7 steps to create the best social media marketing strategy in 2018:
1. Create Social Media Marketing Goals That Solve Your Biggest Challenges
The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.
Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.
That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.
This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.
And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.
Social Media Goals to Consider in 2018
Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:
- Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
- Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
- Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
- Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.
- Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
- Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.
2. Research Your Social Media Audience
Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.
First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals.
To help you find your focus channels: let’s take a quick look at the essential demographics data for each major network:
- Facebook’s most popular demographics include:
- Women users (89%)
- 18-29 year olds (88%)
- Urban- and rural-located users (81% each)
- Those earning less than $30,000 (84%)
- Users with some college experience (82%)
- Instagram’s most popular demographics include:
- Women users (38%)
- 18-29 year olds (59%),
- Urban-located users (39%)
- Those earning less than $30,000 (38%)
- Users with some college experience (37%)
- Twitter’s most popular demographics include:
- Women users (25%)
- 18-29 year olds (36%)
- Urban-located users (26%)
- Those earning $50,000-$74,999 (28%)
- Users with college experience or more (29%)
- LinkedIn’s most popular demographics include:
- Men users (31%)
- 18-29 year olds (34%)
- Urban-located users (34%)
- Those earning $75,000 or more (45%)
- Users with college experience or more (50%)
- Snapchat and other auto-delete app’s most popular demographics include:
- Men users (24%)
- 18-29 year olds (56%)
- Those earning less than $50,000 (27%)
- Users with some college experience (27%)
See even more demographics data on our in-depth guide!
Identifying Customer Demographics
While the demographics data above gives you insight into each channel, what about your own customers? Further analysis has to be completed before you can truly know your customer demographics on social media.
That’s why many brands use a social media dashboard that can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard. However, does your dashboard address your specific goals?
Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.
Also Read: Are PBN’s Still Good For SEO in 2018?
3. Establish Your Most Important Metrics
While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media?
We often get wrapped up in viewing followers and likes as the truth to a campaign, but it’s smart to take a step back and evaluate the social metrics associated with your overall goals.
Engagement metrics sometimes paint a better picture, because as we’ve mentioned many times here, building lasting relationships works on social. Large audiences and likable content is absolutely great, but here are some other metrics you might want to pursue in 2018:
- Reach: Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds?
- Clicks: This is the amount of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
- Engagement: The total number of social interactions divided by number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
- Hashtag performance: What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
- Sentiment: This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.
- Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.
4. Research Your Social Competitive Landscape
Before you start creating content (we promise we’re almost there!), it’s really smart to investigate your competitors. We put this before the content creation process because you often find new ways to look at content by analyzing what’s making your competitors successful.
Again, we’ll always believe you shouldn’t steal your competitors ideas, but instead learn and grow from their success and failures. So how do you find that information? The first step is to find out who’s your competition in the first place.
The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up. For example, if you sold various soaps, “handmade natural soaps” would be a great keyword to investigate:
You can exclude the major retailers like Amazon and Bath & Body Works. Search for those who show up who are in your specific industry. Next you want to see who is active on social.
As you can see, Wild Soap has an active social presence, which means they’re a great candidate to track. After gathering a handful of industry competitors, it’s smart to use a social media competitive analysis tool like Sprout Social to track Facebook and Instagram content.
Here you can see post break downs of text, images and video to see what your competitors are doing to drive the most engagement. Once you dig through the competitive analysis, you’ll have a better idea of what your potential customers want.
5. Build & Curate Engaging Social Media Content
Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.
For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.
It’s necessary to find the perfect balance between target content and being overly promotional as well. In fact, 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.
Video Content or Bust
How important is video to your SOCIAL MEDOA MARKETING strategy? Extremely–approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.
These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media.
Build Content Themes
One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.
This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.
Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Work in content themes to ensure you have a consistent schedule of excellent content to publish.
6. Engage With Your Audience & Don’t Ignore
Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.
Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.
For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.
Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.
Post at the Best Times to Engage
When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?
Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.
According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?
With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.
7. Track Your Efforts & Always Improve
So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s-eye-view of your social media activity helps put things into perspective.
You’ve got down your most important goals, network preferences and metrics–now it’s time to make sure you made the right decisions. Knowing you’ve made the right choices is still a difficult task in social media.
In fact, 46% of B2B marketers are unsure if their social strategy actually created revenue for their brand. But marketers are always trying and looking for the perfect connection. That’s why the most commonly used metric (80%) for marketers is engagement.
If you work at building lasting relationships, there’s a lot less room for failure with your social media marketing strategy.
Use a Tool to Track Success
Sprout Social was created with social media marketing in mind. Our social media tools offer a full suite of analytics and reporting features to help you pinpoint exactly which posts, messages and hashtags perform the best.
It’s easy to connect other critical tools to our dashboard like Google Analytics, which helps you see which posts drove the most traffic, conversions and overall revenue.
Social Media Marketing Strategy Checklist
We wanted to give our readers a few resources to use moving forward. That’s why we put together this 7-step social media marketing strategy checklist to help all of our readers creating and auditing their own strategies.
Why You Should Use TikTok For Your Business
Social media is a good way to advertise your business or brand. Since the advent of the digital age, websites such as Facebook, YouTube, Google and Instagram have helped businesses get the word out about their products and services. The latest social media website to do this is TikTok.
You may ask: “What is TikTok good For? The answer is squarely rooted in entertainment. If you are familiar with this website, it’s pretty quite likely that you are the parent of a teenager or know one fairly well. TikTok is a video sharing website often frequented by members of Generation Z. Over forty percent of the users are in this age group, and they all flock there to be entertained.
But is there more to it?
One exciting thing about TikTok is that it is relatively uncharted territory for businesses, as the app has only recently begun hosting advertisements.
Now may be the time to get your brand out there on this new platform. However, you may wonder what the particular advantages of this app are when it comes to advertising your business.
TikTok is a relaxed website that does not have restrictively high standards. Therefore, you can feel free to be yourself. If you are a relatively new business, you may find this freeing.
In addition, TikTok does not have the same saturation as Facebook or other social media websites. If you are trying to market to younger consumers, this website will be ideal due to the generally younger ages of those using it.
Navigating Uncharted Waters
If you have decided to advertise on TikTok, you may wonder how to do so. Each website has its own requirements for advertisers. The four types of advertising on TikTok are infeed native content, brand takeovers, hashtag takeovers, and branded lenses.
Infeed native content has the same requirements as any other TikTok video. That is to say, it plays in full screen and can last up to fifteen seconds. It is also skippable.
A brand takeover is a full-screen ad that appears on the site. It can be up to three or five seconds long, with images clocking in at three seconds, whereas gifs can be up to five seconds long. Since these are short, they are also more memorable. It is also full-screen, so this kind of ad can really grab a viewer’s attention.
A hashtag takeover is when you create a hashtag for your business with a challenge and a prize attached. Like with so much on TikTok, this appeals to a younger crowd. You can also have filters with your brand on it.
How To Use TikTok For Your Business?
Now, if you use TikTok correctly, you can introduce your brand, product or services to a huge audience. In fact, they have over 500 million active users, worldwide, a number which is rapidly growing, day by day, surpassing other social media platforms along the way.
All of this is not even mentioning the fact that TikTok was the most downloaded app just in 2018. You might think TikTok couldn’t possibly be right for all types of businesses out there, but that’s actually not true. Anyone can create something out of nothing. The smallest things turn into the most interesting stuff on this app. With this being said, any type of business can benefit from the use of this app. You just have to be willing to get a little creative.
Don’t forget to read this great article on: How to use TikTok to generate more sales
Understand How The Platform Works
Instead of heading onto this app, head first, take some time to study the platform. The last thing you want to do is look like you don’t know what you’re doing. This happens to many people, and then confusion settles in and, eventually, people give up on the platform, resulting in absolutely zero visibility.
To avoid getting rejected by users on TikTok, you will have to first understand how the platform actually works. Basically, the type of content that works and how to interact with others as well as where your business fits in the best. That is all crucial information.
Please: do not mistake TikTok for one of those serious “pitch me a deal” type apps, because it’s not. TikTok is all about fun and visually appealing content so, if you simply take a look at the content that’s trending on the app through their trending section, you will find tons of videos with overlaid hit songs.
Find your industry through hashtags targetted to your brand and see what kind of content there already is, available. Then get creative and show your work culture, products or services in a fun way that people can enjoy.
Types of Advertisements on TikTok
There are three ways to promote your business on this platform.
- Buying TikTok advertisements
- Getting influencers to get the word out there for your business
- Creating your own organic content
Creating Fun Content For Your Business
Since this app is all about fun and creativity, it’s time for you to start creating more of that fun for others to enjoy. Creating your own organic content is one of the easiest and most inexpensive ways to promote your business through TikTok.
One thing you will truly love about TikTok is that you don’t need high-quality content for it to get some attention. The app was designed to make everything through your phone. So all you gotta do is pull up your smartphone and get creating.
Also Read: ✅ How To Write The Perfect TikTok Bio
Ride The Trending Waves
This is another great way your business can gain some exposure. Every week there is something new trending on Tiktok and its various hashtags. You can check what’s trending and create videos using the trending hashtags to gain some visibility.
Use Influencers to Get The Word Out There
Although TikTok influencers are not as big as the other social media influencers (yet), keep in mind: TikTok is getting up there and has a lot of momentum right now. This creates opportunities to work with influencers more easily than ever before. It is easier to get a hold of influencers and they do not charge as much as they might on other social media platforms.
Do not go and pay every influencer that you see. If you do that, you are not gonna get results. In fact, there was a girl on Instagram with over two million followers. An eCommerce brand that sells t-shirts paid her $10,000 to promote their shirts. Guess how many people came back to their site and bought t-shirts? Sadly, only 36. A complete waste of money, not because influencer marketing isn’t worth it, but because their followers were in a totally different niche.
So, if you go on a quest to find influencers to promote your brand, make sure they have a targeted audience who are actually interested in their products or services. This way, you will ensure not throwing your marketing dollars down the drain.
Is TikTok Worth It For Your Business?
Since TikTok is relatively new, it is especially fertile for the business world. The platform is not saturated, like Instagram, Facebook and Snapchat. It is way cheaper to advertise on than other platforms. It also allows you to explore new aspects of your brand, such as turning everything you do into fun and interesting content. It allows you to turn fun into dollars.
It helps you put your feet into the shoes of Gen Z, and will become more and more important to adapt to as it gains speed. Marketing your business on this app is not hard. Supply the demand of your audience and you will win them over, every time.
If you want to learn how to rack up your followers on your account, fast, you wouldn’t want to miss this detailed article on 10 ways to get more followers on TikTok.
Advantages and Disadvantages of Solar Panels
Solar Power. This expression is everywhere. With so much buzz in the media these days about solar power technology probably has most of the public wanting it or at a minimum, inquiring about it. Solar power in general, should be easy to sign up for, but not too quick to give the green light, there are both advantages and disadvantages of solar power.
Since this process is still fairly new in the marketplace, there is much to still learn and educate ourselves on. One needs to ask if it will serve a better purpose over the typical grid choice. Unfortunately, with every situation, the answer will be a different outcome, pursuant to the desires and needs of the customers. Thus, making a general blanket statement, is just not applicable here.
Also Check Out: Frequently Asked Questions About Solar Power Systems
Advantages Of Changing To Solar
For environmentally, eco-friendly consumers, this is certainly the desired power source of choice. Solar power is a renewable source, therefore, not leaving behind much of a high carbon footprint, as its competitors. It is one of the best clean energy options out in the public market today.
Also an advantage for changing to solar is the fee-free cost once you get past installation and equipment costs. There is no electric bill and requires very little, if none at all, maintenance and is reliable for years to come.
Disadvantages of Changing to Solar
The major disadvantage, and most likely the main reason solar panels aren’t on every home in America, is the cost to install and the equipment. Assuming most people don’t have the upfront discretionary funds to make sense of this, causes many to shelf their decision to a later date. Thus, sticking with the traditional power grid option.
Also, when considering solar power, buying a battery back-up, while at an additional cost, is a must. This will be necessary since it stores energy and in power outages, will offer the consumer piece of mind.
The space needed for the panels and equipment, while not highly important, will affect some homeowners ability to support the space needed.
Also Read: How Do Solar Panels Work For Your Home?
So, with all the pros and cons of changing to solar power, we think it still behooves the public to highly consider this option. Once the public educates themselves on how it works and how it can benefit them now and in the future, there may be a shift in public perception. We encourage reaching out to your best local solar power company. If in the Volusia/Flagler counties of Florida, contact Sundial Solar Services, LLC for more information on solar power.
As a leading Solar Company In Port Orange, Sundial puts its team of industry experts to use bringing solar energy to local residents. Homeowners don’t necessarily have to be experts in every aspect of their home. When it comes to solar energy, an expert in the field like Sundial Solar brings you the level of professionalism you need to do the job right while taking the hard work completely off of your hands.
And for those looking for an expert Solar Company In Palm Coast, never fear: they have a presence here, as well. They understand that the process of investing in a renewable energy system in your home from scratch can be daunting. They’re ready to walk you through the process, from beginning to end, so that you end up with the energy you want and a full understanding of your investment. When it comes to ROI, the more you know, the better.
Ako Stark Photo Gallery!
Why Hire Miami SEO Experts From Miami For Your Business?
Search engine optimization is now quintessential for every single business in today’s time. If your organization isn’t visible online, you are as great as not in all having an internet presence. And when you realize the importance of SEO to your local business, the first thing that comes into mind is the way to do it and that also at a minimal cost. Well, DIY is 1 way to go, employing a search engine optimization expert in Miami is other, and postponing is another.
Hiring professional search engine optimization specialists for SEO of the regional business has many benefits. Let us take a look at some of the key benefits.
The Right Way of Doing SEO
Everyone can begin SEO. There’s absolutely no compulsion that only professionals are permitted to do it. However, the question is, are you capable of doing it correctly? There are various practices that when you implement it on your website, your search engine optimization results will be endangered. And getting incorrect in DIY SEO isn’t hard. All it requires is some misunderstanding of Google algorithms or following a wrong DIY SEO guide. You might be following unethical approaches that could cause your website getting permanently removed or banned from search results. On the flip side, professionals have the right training, skills, and experience. They know exactly what works and what does not and how to achieve desirable benefits.
Improve Your Overall Website
For many years, SEO means stuffing keyword. Hence, a lot of people readily become so-called Miami SEO experts, but now, SEO has changed a lot. Google believes everything forms the significance of articles to website speed, ease of navigation, and HTML tags. When you employ professionals, every small aspect of your website becomes enhanced. They’ll improve your site loading speed, navigation & interface, build traffic, include listings, and optimize the web site for the ideal keyword phrases. An individual cannot address the technical aspects without the ideal training and skills.
Full Focus on Results
Search engine optimization isn’t about simply getting any sort of traffic. There’s a massive difference between traffic oriented SEO and result oriented SEO. There is no point of getting site traffic that does not convert. An SEO expert in Miami makes certain that your site get superior traffic that has greater odds of conversion. They follow the SEO strategies which does not just concentrate on ranking your website but gaining more conversions. You might have also learned about many people saying they have been doing SEO for many years, but haven’t achieved the top rankings for competitive keywords. Well, it is the result of poor SEO. Professionals perform proper keyword research, audit site, and prepare the result-driven SEO strategy for your website.
Analytics play a major part in the success of your SEO campaign. And browsing through your Google Analytics to determine conversion rates, acquisition channels, monitoring keywords rankings, split testing landing pages, assessing bounce rate, and tracking the results isn’t at all an easy task. It requires certain knowledge and skills to deal with analytics. A search engine optimization expert in Miami educates the reports for you in a simplified manner without technical jargon, which will permit you to understand the outcomes of search engine optimization efforts readily and prepare a plan of actions.
Where does Jay Stark Live?
Jay Stark owns a home in Winter Haven and an apartment in Daytona Beach. In 2019, he bought a house in Miami FL. Jay Stark also travels a lot and lives in many different locations from around the world.
Gary Vela Net Worth
Who Is Gary Vela?
Gary A Vela, born September 7th, 1982 is a Peruvian-American entrepreneur and Internet marketing specialist. Born and raised in the jungles of Peru, Vela emigrated to the United States at an early age and is best known as a web developer, digital marketer, and founder of leading Florida Digital Marketing Agency, Web Daytona.
Gary Vela was born in Pucallpa, Peru to a single mother, where he discovered his love of business at an early age. Raised by a single mother in the Ucayali River region city, the young Vela began buying and selling as a child, picking and selling mangoes in nearby cities. He would collect and sell bugs to American tourists visiting his city, bringing home an income through his savvy business work.
Vela was 15 years old when he met his biological father on January 15th, 1998. This was a revelation to the young entrepreneur, connecting with his father who revealed by que BCd his own 4love of business to his son.
In 1999, Vela successfully emigrated to the United States at the age of 16 years. Still a native Spanish speaker at this point, he immediately started a two-year process of learning and perfecting English to be able to do better business.
After two years stateside, Vela began pursuing two-year a qualification in software engineering. A computer programming and analysis graduate, he supported himself during this time with a secondary job at a woodshop in Edgewater, Florida.
From there, Vela moved on to freelancing while earning a four-year bachelor’s in business management. Vela graduated in 2006, at the age of 24.
Vela freelanced for two years, after graduating, before starting Web Daytona, his first and only business, in 2008. Started as a computer repair company, the business quickly moved into website design before finally settling on a retainer model, offering professional digital marketing to a large stable of customers from across the state, country, and world.
As a child in Pucallpa, Vela would buy and sell bread, an industry he has been able to give back to in recent years, using capital from his successful digital marketing career to help his brother in Peru operate a bread shop, successfully employing several members of his hometown community.
He also has plans to start an NPO, based in his hometown but servicing neighboring cities. This group will be geared towards teaching underprivileged children computer programming essentials, English literacy, and business skills.
Where does Nika Stark live?
Nika Stark lives in Daytona Beach, FL.
Nika Stark is a Georgian-American entrepreneur, web developer, and software engineer from a small town in Georgia Samtredia. He is the founder and CEO of highly respected media and entertainment platform, StarkFeed, and a digital mastermind with tremendous experience.
He also helps business owners establish their digital footprint, following his personal philosophy that, with hard work and dedication, we can achieve anything.
HR Compliance: 5 Mistakes You Don’t Know You’re Making
HR compliance is a serious issue in any workplace. Regardless of what you do, there are specific guidelines in place to safeguard you and your employees.
Failing to follow these guidelines can be dangerous as well as costly when something goes wrong.
There’s a misconception that companies can pick and choose whether to classify their employees as exempt or non-exempt. The Department of Labor has extremely specific rules outlining exempt and non-exempt positions.
Always remember, menial jobs don’t mean the people working them are exempt from being paid overtime. Their job duties and rate of pay factor into it, all contributing to whether the employee is exempt or not.
By way of an example, a manager might assume that their accounting clerk is fulfilling some sort of white-collar position and that they’re somehow exempt. When a person fulfilling a job has no decision-making authority, however, it’s actually more likely the position is non-exempt and, therefore, eligible for overtime compensation.
These classifications are important because record-keeping and timesheets will differ, based on your employee’s status.
Incorrect Hiring Paperwork
This may be one of the simples processes that many companies forget to check every year. The correct eligibility-to-work documents are crucial to hiring a viable employee, and failing to record or document them can get you into hot legal water.
Before filing any paperwork, make sure to get dates and signatures confirming eligibility documentation in the form of the I-9. More often than you’d expect, employees fail to provide the correct supporting documentation, intentionally or not. A driver’s license or social security card may be necessary, but if the employer doesn’t request them, they’ll go by the wayside.
Ignoring Safety Regulations
Being a business owner doesn’t necessarily mean you’ll be good at managing all of the red tape of the various important onsite regulations. You’ll have to review the State and Federal Occupational Safety and Health Administration (OSHA) rules, specifically, to see how they to your business, employees and office space. The General Duty Clause requires employers to provide a location free of perceived risks to all employees, regardless of the size of the business.
Not Complying With Rapid Growth
Rapid growth sounds like something good and it often is. More employees means more work, which means a better shot at increasing your output and targeting more paying customers. During these fortunate periods of growth, however, it can be easy to get wrapped up in your successes and forget that more employees also means more exposure to compliance.
The cost of compliance, for instance, leads to businesses reclassifying workers as independent contractors, in an attempt to stay below the 50-person bar. Employees, however, can’t claim to be contractors with the same responsibilities as full-timers, however, without violating Labor Code regulations. Unpaid internships, similarly, are usually non-compliant according to the Department of Labor, making this a risky tactic as well.
Not Staying Current
Of all the HR mistakes a business leader could make, failing to keep up with the latest regulations that apply to the organization. Agency and employment laws have changed tremendously in the last few years, alone, and this isn’t a trend. It’s the industry, and you should stay aware of the latest policies managing:
- sick leave
- employee privacy
- employment regulations
- workplace safety and health standards
- salary regulations
- requirements for records management
- overtime laws
- discrimination and sexual harassment laws
- leave acts according to your region
HR Compliance: A Matter Of Safety
In the modern workplace, HR compliance is a matter of safety as well as corporate policy. Keep yourself and your employees taken care of with HR services from a trusted name, for a better, more reliable service.
Time Tracking: Bring Your Payroll Online The Smart Way
Time tracking and attendance solutions are a hallmark of a well-run office. Allowing business owners to automate the all-important process of timekeeping and attendance tracking. It’s a time-saving service that takes the guesswork out of and tracking attendance.
But how does it work? What are the systems major businesses use to keep staffers in line, clocking in and out on time every day? Let’s take a closer look at Vision HR’s industry-leading labor management systems, and how you can take your payroll online.
Vision HR’s proprietary system removes paper timesheets from your business entirely. Think about that for a second. Almost every payroll nightmare comes down to sifting through some awful paper trail to get to the facts. Need clock-in records from 2005? Good luck going through more than a decade’s worth of physical copies.
With a system like this, companies can easily automate their workforce management process, accessing the full selection of their documents from any computer with an Internet connection. Supervisors and Management can track the exact movement of their payroll dollars, keeping track of when and where labor resources are utilized.
User-friendly self-service points connect your workforce with the Vision HR system, allowing them the versatility to clock in or out, review their schedules, or transfer labor hours. Submitting time sheets, checking benefit accruals, and submitting requests for time off all benefit from online convenience.
And, with all of your labor data immediately stored in a database, it’s available to managers at the click of a button, literally anywhere.
Reporting Power: Anywhere, Anytime
Time tracking and attendance management is a central pillar most businesses rest on. With a powerful partner like Vision HR in your corner, you have the tools to dominate your labor maintenance process. Avoid unscheduled overtime, keep track of employee statuses and benefits, and take your payroll online with Vision HR.
The Benefits of Online Marketing Agency Work For Your Business
More small businesses than ever are implementing digital marketing tactics to effectively reach and attract their target consumers online. Spending on digital marketing from looks set increase to roughly 332 billion dollars by 2021.
The takeaway? Digital marketing tactics continue to be the most profitable way to reach potential customers anywhere in the world. Join us today as we take a closer look at three of the biggest benefits to this service for your business.
SEO And Local SEO Reach More Qualified Buyers
SEO is a powerful digital marketing tactic that offers a variety of benefits. By optimizing the content of your site for search engines, you can work to reach more online buyers than you every might, otherwise. Using relevant keywords that help describe your product or service offer helps to attract more targeted traffic to your site, increasing your conversions over time.
SEO is not only for big companies, either. Many consumers are looking for local companies online, and these searches always eventually lead to a conversion. In fact, according to Google, 28% of searches for something nearby lead to a purchase. Local SEO, or optimizing your website for local search results, is an invaluable digital marketing tactic for companies operating in specific geographic locations.
Digital Marketing Connects You With Mobile Customers
Another of the many benefits of digital marketing is that it allows you to connect with consumers who browse and consume content on their mobile devices. More than half of all online users access the web from a mobile device. Digital marketing can help you reach people on mobile devices, tablets and desktop computers.
Adapt Your Strategy For Better Results
With traditional marketing tactics such as television or newspaper ads, you have to wait until the campaign is completed to see results. And, although you can use what you learn to adjust campaign tactics later on, there is not much you can do “on the spot” to adapt your strategies.
Digital marketing allows you to see real-time results for your campaigns and adapt your tactics to improve results on-the-go. With a careful analysis of websites, you can see the number of visitors to your site, which pages they visit, and how much time they spend on each page. You can also see the days and hours of peak traffic on the site, as well as track conversion rates across your site.
Say you’ve written a series of blog posts as part of an content marketing strategy. You want to figure out if you should continue writing blogs in this series or focus on other topics. You can quickly and easily check your blog’s analytics to see how many people are reading your blog or how many are converting. Tracking success in this real-time content marketing campaign allows you to determine the best use of your resources and make the most of your campaign tactics.
Want to learn more about the benefits of digital marketing for your business? Visit Web Daytona, Florida’s foremost online marketing agency, today!