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The Best Social Media Marketing Strategies in 2018

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Social Media Marketing Strategy

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?

Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line.

We’re not here to scare your brand into the world of social media. Instead, we want to provide your marketing team with the right steps to take toward a successful social strategy so your brand isn’t left in the dust.

Here are the 7 steps to create the best social media marketing strategy in 2018:

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges

The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case. What if you have guests and need to feed more people? What if someone is allergic to one of the ingredients? Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.

And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

documenting goals

Social Media Goals to Consider in 2018

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:

  • Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
  • Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
  • Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
  • Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.
  • Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
  • Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

2. Research Your Social Media Audience

Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.

First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals.

To help you find your focus channels: let’s take a quick look at the essential demographics data for each major network:

  • Facebook’s most popular demographics include:
    • Women users (89%)
    • 18-29 year olds (88%)
    • Urban- and rural-located users (81% each)
    • Those earning less than $30,000 (84%)
    • Users with some college experience (82%)
  • Instagram’s most popular demographics include:
    • Women users (38%)
    • 18-29 year olds (59%),
    • Urban-located users (39%)
    • Those earning less than $30,000 (38%)
    • Users with some college experience (37%)
instagram demographics
  • Twitter’s most popular demographics include:
    • Women users (25%)
    • 18-29 year olds (36%)
    • Urban-located users (26%)
    • Those earning $50,000-$74,999 (28%)
    • Users with college experience or more (29%)
  • LinkedIn’s most popular demographics include:
    • Men users (31%)
    • 18-29 year olds (34%)
    • Urban-located users (34%)
    • Those earning $75,000 or more (45%)
    • Users with college experience or more (50%)
  • Snapchat and other auto-delete app’s most popular demographics include:
    • Men users (24%)
    • 18-29 year olds (56%)
    • Those earning less than $50,000 (27%)
    • Users with some college experience (27%)

See even more demographics data on our in-depth guide!

Identifying Customer Demographics

While the demographics data above gives you insight into each channel, what about your own customers? Further analysis has to be completed before you can truly know your customer demographics on social media.

That’s why many brands use a social media dashboard that can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard. However, does your dashboard address your specific goals?

Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.

Also Read: Are PBN’s Still Good For SEO in 2018?

3. Establish Your Most Important Metrics

While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media?

We often get wrapped up in viewing followers and likes as the truth to a campaign, but it’s smart to take a step back and evaluate the social metrics associated with your overall goals.

Engagement metrics sometimes paint a better picture, because as we’ve mentioned many times here, building lasting relationships works on social. Large audiences and likable content is absolutely great, but here are some other metrics you might want to pursue in 2018:

  • Reach: Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds?
  • Clicks: This is the amount of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
  • Engagement: The total number of social interactions divided by number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
  • Hashtag performance: What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
social listening report related topics hashtags
  • Sentiment: This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.
  • Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.

4. Research Your Social Competitive Landscape

Before you start creating content (we promise we’re almost there!), it’s really smart to investigate your competitors. We put this before the content creation process because you often find new ways to look at content by analyzing what’s making your competitors successful.

Again, we’ll always believe you shouldn’t steal your competitors ideas, but instead learn and grow from their success and failures. So how do you find that information? The first step is to find out who’s your competition in the first place.

The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up. For example, if you sold various soaps, “handmade natural soaps” would be a great keyword to investigate:

handmade natural soap search results

You can exclude the major retailers like Amazon and Bath & Body Works. Search for those who show up who are in your specific industry. Next you want to see who is active on social.

wild soap example

As you can see, Wild Soap has an active social presence, which means they’re a great candidate to track. After gathering a handful of industry competitors, it’s smart to use a social media competitive analysis tool like Sprout Social to track Facebook and Instagram content.

instagram competitor analysis from sprout

Here you can see post break downs of text, images and video to see what your competitors are doing to drive the most engagement. Once you dig through the competitive analysis, you’ll have a better idea of what your potential customers want.

5. Build & Curate Engaging Social Media Content

Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.

For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.

It’s necessary to find the perfect balance between target content and being overly promotional as well. In fact, 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

Video Content or Bust

How important is video to your SOCIAL MEDOA MARKETING strategy? Extremely–approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.

These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media.

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.

This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.

anthropologie instagram example

Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Work in content themes to ensure you have a consistent schedule of excellent content to publish.

6. Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.

sprout social smart inbox

Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100.

Post at the Best Times to Engage

When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

sprout q2 index graph of response times

According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

7. Track Your Efforts & Always Improve

So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s-eye-view of your social media activity helps put things into perspective.

sprout social instagram analytics report

You’ve got down your most important goals, network preferences and metrics–now it’s time to make sure you made the right decisions. Knowing you’ve made the right choices is still a difficult task in social media.

In fact, 46% of B2B marketers are unsure if their social strategy actually created revenue for their brand. But marketers are always trying and looking for the perfect connection. That’s why the most commonly used metric (80%) for marketers is engagement.

If you work at building lasting relationships, there’s a lot less room for failure with your social media marketing strategy.

Use a Tool to Track Success

Sprout Social was created with social media marketing in mind. Our social media tools offer a full suite of analytics and reporting features to help you pinpoint exactly which posts, messages and hashtags perform the best.

It’s easy to connect other critical tools to our dashboard like Google Analytics, which helps you see which posts drove the most traffic, conversions and overall revenue.

Social Media Marketing Strategy Checklist

We wanted to give our readers a few resources to use moving forward. That’s why we put together this 7-step social media marketing strategy checklist to help all of our readers creating and auditing their own strategies.

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Business

How To Get A Job As A Content Writer

Richard Nixon

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Content Writer Job

The content writing has become popular as the world of Internet has evolved and more people have adapted to modern day technology. This only means one thing, more demand to search information online the content there needs to be created and more job opportunities for content writers are available to make a great career from.

Here are the simple steps you need to take to get a job as a content writer:

  1. Develop all skills writer must have
  2. Create an online reputation
  3. Create a resume
  4. Find a job through Indeed
  5. Apply for the job
  6. Attend the job interview

What skills do you need to become a content writer?

Successful writers are able to write about almost anything and I don’t mean just being able to write words but to be able to truly engage the reader with your content. In a nutshell you have to have the ability to market, you have to develop a mindset of a marketer.

You have to be able to fully focus on the content you are writing. Let’s say you are writing about DUI for an attorney client. You have to be able to not only communicate that article with an average reader but also keep the tonality industry related. Be able to do a extensive research, put the facts together and meet the newest algorithm standards for search users who are searching for the keywords your article will target to rank for.

Content writers who are successful have the ability to understand their audience. Perform keyword research to see what keywords search users are searching for so they can rank the article on popular search engines for those targeted keywords and really soak up the relevant traffic. Strong content writers also have the skill to analyze the competitions, dissect everything about them, good, the bad and opportunity analysis to really analyze what competition has missed to make their content better and lastly good content writers are original with their content and have good understand in social media platforms and their culture of content.

How to create a online reputation?

Having a great online presence is more important then ever. It is a way to tell people about yourself, showing them what you have done and giving them perspective about if you are a right fit connection for whatever reason you are getting connected with x person.

In order to successfully create a good online presence to increase the odds of getting the dream job you must follow the following tips.

Create The Following Social Media Platforms:

  • Facebook – This platform will allow you to create a dedicates page about yourself and to really build fan page around you. You can join online writer groups and connect with other writers, you can message brands and make suggestions and ultimately people can share your content which will be visible to their friends and family members.
  • LinkedIn – Will allow you to not only show your to very large professional network but also be able to get job offers right from it’s platform.
  • Twitter – Here you can post your work, make tweets related to the industries you are trying to write for to really send a message across that can gain some attention.
  • Pinterest – Whatever content you create whether it is for your client or from the work you need to make the infographic version of that content and get it posted on Pinterest.
  • Quora – This is a great pletform to answer a lot of writer oriented questions to really stand out as an expert who knows what his talking about.
  • Personal Blog – Build a simple WordPress website or Blogger website so you can write blogs about industry you are after so you can show your writing portfolion on your next job interview.

How to create a professional resume?

Having developed a professional resume will put you ahead of those who are trying to fight to earn same position as you. It is valuable and it is your key to present yourself, experience and your skills in one interview.

Another great benefit of well-written resume is that it demonstrates your level of education and communicates exactly how your qualification meets the role you are trying to apply for.

Employers select the content writers only if their resume is tailored to the job position. This shows that you are able to perform the duties that is required by your employer.

There are 5 key elements that make the strong characteristics of professional resume:

  1. Implementing Power words
  2. Relevant skills
  3. Confidence
  4. Clarity and quantitative stats
  5. Correct Formatting

Pro tips to write a good resume

I am going to provide you with additional tips to help you write a good resume so you can really stand out when applying for jobs.

  • Keep your words short: Instead of writing a novel, keep things short and make every talked about experience read as a statement, do not make them sound like a full sentence. Remember the best resumes are composed as statement.
  • Proofread Your Work: Before you click that SAVE button you need to proofread your resume out loud. My favorite trick is, wait 3 days and read it. You can really perfect it then. This way you will make your resume flawless and will increase it’s quality. You can also have your friends and family members to read it and get a solid feedback from the 3rd party to really get it on point.
  • Use the white space: The blank regions on your resume are known as the white space, which contains no text or imagery. You should eliminate skills or any work experience that is not related to the job posting. Replace the white spaces with graphics design that stands out or images that are appealing to the eye.

How to find a job using Indeed?

One of the fastest ways to get a job is to go through reputable and trusted platform indeed.

Here are the steps:

  1. Visit www.indeed.com
  2. Sign-Up
  3. Upload Your Resume
  4. Enter Job Title, Keyword or Company
  5. Select Your Location
  6. Click Search

Once you find job opening that catches your eyes, read the requirements, once you are convinced that you have what it takes to move forward and you are happy with the compensation. Click apply.

Now just because you applied doesn’t mean that you are going to get the job. You have to do further research and actually get the contact information of the person who is responsible for hosting the job application on indeed.

You can do that by simply calling the company and asking them who is in charge of recruiting a qualified person for the content writer position. 98% at a time you will be pointed out to this person and you can tell him that you have applied and you are interested in this opportunity. This will increase your chances to stand out from the crowd.

How to past a job interview?

Before you think about what you are going to wear the next day, there is something important you have to address immediately. The pre-interview preparation. What I mean by that, become familiar with the company and the person conducting the interview with you. This will do one thing, no lull in the conversation.

Don’t overdress when you show up to the interview. Try to identify companies dress code, go on their social media and see the type of shirts their employees wear. Once have an idea, find something that looks similar so the interviewer can feel that you are already part of the team. If you can’t find anything matching with the company colors than just dress casual.

Make sure you shut your phone down completely. First of all, it is rude and annoying but putting ir on vibration is also not good, silent.

During The Interview

Once you arrive at the scene walk with your head up, shoulders back to really demonstrate your confidence. Once you sit down with the interview man, maintain eye contact, present a strong handshake and smile.

When they ask you tell me about yourself? Here you have to plan out your focus and emphasize on relevant skills that you have.

When you are in a situation where interviewer asks a negative question. Try to stay positive and portray yourself as the positive light.

In the conversation focus on your skills, what you can implement immediately. Employers have one objective to know what you bring to the table and how fast can you implement everything.

Sell them your story, tell it in a way where you take them on the journey. Support all your claims of being the best candidate for the content writing position.

After The Interview

Make no mistake, after any job interview you always want to send a thank you note. The format of the note may depend on the type of company interview with but handwritten is always the best. It’s physical, its something you can feel and it’s personal.

Do not go on social media platforms talking about this. No matter how badly you want to go tweet or facebook status it, do not share any details of the interview on the Internet. The interviewer might be spying on you through the social media.

Example of how I got the content writer job

My background is in digital marketing and for while I was selling social media marketing services. I mean I’ve worked for many different digital marketing agencies in my career as a content writer so there is something there. A lot of credibility, I think I’ve written over 3k blogs a year. So I saw a job opening through indeed about content writer needed. I was curious and wanted to find out more information. I clicked on it, I couldn’t believe my eyes. It was a job offer from Gary Vaynerchuk team for Veynermedia. They were looking for a content writer. I didn’t even hesitate and applied right away.

It was a online interview but this is how it went:

Top-notch written and oral communication skills

In my current position as director of communications, I create dozens of monthly blogs, internal communications, and run our weekly staff meetings. I’ve ghostwritten four articles which have made it onto Forbes, as well as for articles for London real, managed my own freelance writing side hustle, and published two books.

Good interview and copy editing skills

As a former newspaper reporter, I’ve conducted, transcribed, written and edited for a daily publication for two years. I had to cut my teeth on crime stories, out of town features, and local government pieces pretty early on, and have developed my skills as a reporter to where I’m confident, efficient and pretty intuitive, one-on-one.

Have a strong grasp of AP style and grammar

I use AP almost exclusively. It’s what I was taught, so it’s what I use as a standard.

Comfortable working under and meeting deadlines

I have and continue to work to tight deadlines. I like working under pressure and in a fast-paced work environment. It keeps me alert and on point every time. 

Can demonstrate strong knowledge of all major social media platforms

As a writer, I’ve created ad campaigns, blogs, editorials, and daily content for Facebook, LinkedIn, Instagram, and Twitter. I also work pretty extensively with Google My Business profiles, and have scripted several TikTok shorts, although I feel it’s important to stay authentic and organic on this platform. By way of an example, I’d say Pinterest is one of the most underrated social media platforms out there to date.

In my position, I’ve worked on creating infographics that drive massive amounts of targeted traffic. With these infographics, we’ve been able to build relevant links that help increase organic rankings. Another platform, my personal favorite, on Reddit we had a client we were working with who had an eCommerce store selling organic vitamins and sleep aids. While the team was focused on launching ads on other saturated platforms. I focused on launching ads on targeted Reddit communities. We spent about $80k and revenued $1.8 million. There are so many examples I can provide but the main idea here is that, every platform is different, every platform has its own vibe and it’s important to understand that you can’t make content for Facebook and copy the same thing over to LinkedIn or Pinterest.

You have to create content that’s remarkable for your audience but at the same time fits in with the culture and vibe of different social media platforms. 

Experience with Google Analytics

Data is the single most important thing in the digital industry. I believe it’s important to know how to analyze data to really see if you’re targeting the right demographic. Otherwise you’re just wasting your time. Do we need to tweak something about our content to get the audience we need? What improvements do we need to make to really hit the target?  I know there are all of these other tools to track website performance but 80 of the % time, I end up dealing with Google Analytics as this is the most accurate data collection tool out there. I love how easily you can integrate it with other tools and platforms, so it’s a perfect solution.

I’ve used analytics to create reports for clients, helped run split test campaigns to determine how search users are searching for and using the website, which pages they’re visiting and their overall behaviour. I have a strong feeling for why high bounce rates occur and how to systematically go through a website to decrease bounce rates. 

Familiar with SEO performance metrics

The purpose of SEO is to rank a website organically in search engines for keywords, organically. Plain and simple. And it’s important to know how to effectively track your organic traffic to improve that SEO strategy. Bounce rate, organic conversion rate, the top existing pages for organic traffic, the breakdown of organic traffic from Bing, Yahoo and Google.

Click Through Rate is important as well, as well as how many pages are indexed through Search Console and how many are indexed through Bing search console. How many pages are crawled per day?

I can say that I have a pretty strong understanding of SEO performance metrics and can really dive deep into data to analyze performance, which makes my job more effective. 

Can write for different audiences and platforms

In my time working for digital marketing agencies, I have written content for industries ranging from Attorneys and Medical offices to Auto Dealerships, eCommerce clients, construction, blockchain and new and emerging cryptocurrencies.

Broad, deep knowledge of Gary Vaynerchuk’s content

Around 2017 is when I first saw my first video from Gary. This lady came up to Gary in a car and she asked him to give her three words to inspire her. You probably know this, but Gary said, “You’re gonna die.” I found that really inspiring and started following him on social media right away. I had a twisted idea once I saw how much content Garvey was producing about motivation. I started making some series of silly content about demotivational posters, it was a parody but that really comes from a place where I was just watching SO MANY GV videos that it was all I was thinking about.

Tell me about yourself

I am a creative content creator. I bring adaptability and strong research skills to the table for my job. I always say I could work for an attorney tomorrow and probably beat out their entire research team. I have a solid understanding of SEO and where modern day technology is headed. I am organized and I can get laser focused on all my objectives. I work well under pressure and a fast paced work environment. I can meet all my deadlines and effectively communicate with those who are creating my objectives. I can edit, I can deliver quality and I stay up to date with the latest trends. 

I worked with a few digital marketing agencies as a senior copywriter over the last ten years, creating all sorts of content. I worked with Marketing 180 in Washington as a managing editor for their content and The Hoth In Tampa Florida. Then, two years ago, I moved to Orlando, Florida. I currently work as the director of communications for a Orlando-based digital marketing agency.

Before all this, I got my start in content writing with an in-house position in Cape Town South Africa, before shifting over to agency work pretty early on. I also did investigative journalism and reporting for a daily newspaper.

Now I am looking for opportunities to grow. I want to be part of a company that has a bigger mission than itself. And I am willing to hussle, to do the work to prove myself for the position. I don’t believe things should be given, I think things should be earned and I carry that work with me into every job as part of my goal to achieve success. 

Experience and how it would apply to Vaynermedia

My content writing experience has been for digital marketers, first and foremost, since 2010. With hundreds of blogs under my belt across WordPress, LinkedIn, and custom CRMs, I’ve developed a quick, thorough research technique and the writing acumen to create something with it quickly and painlessly. With so much content being generated at Vaynermedia, daily, this alone makes me a perfect fit.

I recently hemmed a project for a customer who needed 78 product pages done and written up in a week. I currently have one assistant, and we hired a freelancer, and we got it done. When I am invested in a project, I do my best work, and Vaynermedia? Well that seems like an easy place to invest in. I can really take your content production to the next level. 

ALSO READ: HR Compliance: 5 Mistakes You Don’t Know You’re Making

Tell me about a time when you and your boss disagreed on something

As the creative director, my boss and I disagree a lot. Never clash. But often disagree. The best solution is always communication. I’m not obnoxious, but I also force myself to speak up when the heart of a project is at stake. There have also been times when I’ve had my eyes opened to something I wasn’t considering. So long as, in the moment, you make the effort to speak, you’ll have done your part.

I’ll give you an example of when I got into a disagreement with my boss. One of our clients who was a gym, came to us and said we are targeting the age demographic of 21 to 30 year olds to join our gym. The gym membership was $100 a month and they were trying to target rich people’s neighborhoods. 

My boss said we are going to launch ads on Facebook to achieve this. I disagreed, two months later the client was about to cancel with us. My boss said we are going to try Instagram ads, I also disagreed. I thought we could either use LinkedIn or Snapchat to achieve this. Because these are the two platforms that allow you to target people by the Zip Code they live in. We could target rich neighborhoods using the rich zip codes. I got the hot girl to say, I’ll give you an example of how my message went, “Hey Orlando, Cool Gym is offering a free class today at 4, you can bring up to 5 friends, swipe up to sign up”.

It was a simple message but let me tell you man, we had 200+ new people show up at the gym every week and sales guys would sell them once they worked out. My boss gave me a raise after that but, before I try to bring up anything to anyone I have done extensive research and looked at case studies, learned everything about it and suggested it. But yeah that was one of the examples of many others. 

What are your biggest strengths?

Communication, writing, editing, research and consistency. I prefer to get through a problem with as little left over as possible, and I work twice as hard in the moment to make sure that happens in the long run. I am also a fast learner, so I can adapt to new situations, overcome challenges and really solve problems. 

What are your biggest weaknesses?

I can have trouble asking for help. 

Conclusion

The interview went pretty good, these are some examples of answer I provided my qualifier with. I followed up with the thank you letter and week later he called me and told me that I was in.

My suggestion to you will be if you don’t get the job don’t give up. Apply for another. Use more resources than just Indeed, you can go to craigslist. You have so many more websites where you can find fresh jobs. In the meanwhile you hunt the job, work as a freelancer on Fiverr, Upwork, freelencer or digital marketing forum.

So follow these steps, stay focused and you will be one step ahead of everyone.

ALSO READ: Why You Should Use TikTok For Your Business

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Why You Should Use TikTok For Your Business

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TikTok for Business

Social media is a good way to advertise your business or brand. Since the advent of the digital age, websites such as Facebook, YouTube, Google and Instagram have helped businesses get the word out about their products and services. The latest social media website to do this is TikTok.

You may ask: “What is TikTok good For? The answer is squarely rooted in entertainment. If you are familiar with this website, it’s pretty quite likely that you are the parent of a teenager or know one fairly well. TikTok is a video sharing website often frequented by members of Generation Z. Over forty percent of the users are in this age group, and they all flock there to be entertained.

But is there more to it?

Uncharted Waters

One exciting thing about TikTok is that it is relatively uncharted territory for businesses, as the app has only recently begun hosting advertisements.

Now may be the time to get your brand out there on this new platform. However, you may wonder what the particular advantages of this app are when it comes to advertising your business.

TikTok is a relaxed website that does not have restrictively high standards. Therefore, you can feel free to be yourself. If you are a relatively new business, you may find this freeing.

In addition, TikTok does not have the same saturation as Facebook or other social media websites. If you are trying to market to younger consumers, this website will be ideal due to the generally younger ages of those using it.

Navigating Uncharted Waters

If you have decided to advertise on TikTok, you may wonder how to do so. Each website has its own requirements for advertisers. The four types of advertising on TikTok are infeed native content, brand takeovers, hashtag takeovers, and branded lenses.

Infeed native content has the same requirements as any other TikTok video. That is to say, it plays in full screen and can last up to fifteen seconds. It is also skippable.

A brand takeover is a full-screen ad that appears on the site. It can be up to three or five seconds long, with images clocking in at three seconds, whereas gifs can be up to five seconds long. Since these are short, they are also more memorable. It is also full-screen, so this kind of ad can really grab a viewer’s attention.

A hashtag takeover is when you create a hashtag for your business with a challenge and a prize attached. Like with so much on TikTok, this appeals to a younger crowd. You can also have filters with your brand on it. 

How To Use TikTok For Your Business?

Now, if you use TikTok correctly, you can introduce your brand, product or services to a huge audience. In fact, they have over 500 million active users, worldwide, a number which is rapidly growing, day by day, surpassing other social media platforms along the way.

All of this is not even mentioning the fact that TikTok was the most downloaded app just in 2018. You might think TikTok couldn’t possibly be right for all types of businesses out there, but that’s actually not true. Anyone can create something out of nothing. The smallest things turn into the most interesting stuff on this app. With this being said, any type of business can benefit from the use of this app. You just have to be willing to get a little creative.

Don’t forget to read this great article on: TikTok and Advertising: What You Need To Know

Understand How The Platform Works

Instead of heading onto this app, head first, take some time to study the platform. The last thing you want to do is look like you don’t know what you’re doing. This happens to many people, and then confusion settles in and, eventually, people give up on the platform, resulting in absolutely zero visibility.

To avoid getting rejected by users on TikTok, you will have to first understand how the platform actually works. Basically, the type of content that works and how to interact with others as well as where your business fits in the best. That is all crucial information.

Please: do not mistake TikTok for one of those serious “pitch me a deal” type apps, because it’s not. TikTok is all about fun and visually appealing content so, if you simply take a look at the content that’s trending on the app through their trending section, you will find tons of videos with overlaid hit songs.

Find your industry through hashtags targetted to your brand and see what kind of content there already is, available. Then get creative and show your work culture, products or services in a fun way that people can enjoy.

Types of Advertisements on TikTok

There are three ways to promote your business on this platform.

  1. Buying TikTok advertisements
  2. Getting influencers to get the word out there for your business
  3. Creating your own organic content

Creating Fun Content For Your Business

Since this app is all about fun and creativity, it’s time for you to start creating more of that fun for others to enjoy. Creating your own organic content is one of the easiest and most inexpensive ways to promote your business through TikTok.

One thing you will truly love about TikTok is that you don’t need high-quality content for it to get some attention. The app was designed to make everything through your phone. So all you gotta do is pull up your smartphone and get creating.

Also Read: Ways You Can Use TikTok For Marketing Your Business

Ride The Trending Waves

This is another great way your business can gain some exposure. Every week there is something new trending on Tiktok and its various hashtags. You can check what’s trending and create videos using the trending hashtags to gain some visibility.

Use Influencers to Get The Word Out There

Although TikTok influencers are not as big as the other social media influencers (yet), keep in mind: TikTok is getting up there and has a lot of momentum right now. This creates opportunities to work with influencers more easily than ever before. It is easier to get a hold of influencers and they do not charge as much as they might on other social media platforms.

Do not go and pay every influencer that you see. If you do that, you are not gonna get results. In fact, there was a girl on Instagram with over two million followers. An eCommerce brand that sells t-shirts paid her $10,000 to promote their shirts. Guess how many people came back to their site and bought t-shirts? Sadly, only 36. A complete waste of money, not because influencer marketing isn’t worth it, but because their followers were in a totally different niche.

So, if you go on a quest to find influencers to promote your brand, make sure they have a targeted audience who are actually interested in their products or services. This way, you will ensure not throwing your marketing dollars down the drain.

Is TikTok Worth It For Your Business?

Since TikTok is relatively new, it is especially fertile for the business world. The platform is not saturated, like Instagram, Facebook and Snapchat. It is way cheaper to advertise on than other platforms. It also allows you to explore new aspects of your brand, such as turning everything you do into fun and interesting content. It allows you to turn fun into dollars.

It helps you put your feet into the shoes of Gen Z, and will become more and more important to adapt to as it gains speed. Marketing your business on this app is not hard. Supply the demand of your audience and you will win them over, every time.

If you want to learn how to rack up your followers on your account, fast, you wouldn’t want to miss this detailed article on 10 ways to get more followers on TikTok.

Also Read: Best Times to Post on TikTok

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Advantages and Disadvantages of Solar Panels

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Solar Panel Benefits

Solar Power. This expression is everywhere. With so much buzz in the media these days about solar power technology probably has most of the public wanting it or at a minimum, inquiring about it. Solar power in general, should be easy to sign up for, but not too quick to give the green light, there are both advantages and disadvantages of solar power. 

Since this process is still fairly new in the marketplace, there is much to still learn and educate ourselves on. One needs to ask if it will serve a better purpose over the typical grid choice. Unfortunately, with every situation, the answer will be a different outcome, pursuant to the desires and needs of the customers. Thus, making a general blanket statement, is just not applicable here. 

Also Check Out: Frequently Asked Questions About Solar Power Systems

Advantages Of Changing To Solar

For environmentally, eco-friendly consumers, this is certainly the desired power source of choice. Solar power is a renewable source, therefore, not leaving behind much of a high carbon footprint, as its competitors. It is one of the best clean energy options out in the public market today.

Also an advantage for changing to solar is the fee-free cost once you get past installation and equipment costs. There is no electric bill and requires very little, if none at all, maintenance and is reliable for years to come. 

Disadvantages of Changing to Solar

The major disadvantage, and most likely the main reason solar panels aren’t on every home in America, is the cost to install and the equipment. Assuming most people don’t have the upfront discretionary funds to make sense of this, causes many to shelf their decision to a later date. Thus, sticking with the traditional power grid option. 

Also, when considering solar power, buying a battery back-up, while at an additional cost, is a must. This will be necessary since it stores energy and in power outages, will offer the consumer piece of mind. 

The space needed for the panels and equipment, while not highly important, will affect some homeowners ability to support the space needed. 

Also Read: How Do Solar Panels Work For Your Home?

So, with all the pros and cons of changing to solar power, we think it still behooves the public to highly consider this option. Once the public educates themselves on how it works and how it can benefit them now and in the future, there may be a shift in public perception. We encourage reaching out to your best local solar power company. If in the Volusia/Flagler counties of Florida, contact Sundial Solar Services, LLC for more information on solar power.

As a leading Solar Company In Port Orange, Sundial puts its team of industry experts to use bringing solar energy to local residents. Homeowners don’t necessarily have to be experts in every aspect of their home. When it comes to solar energy, an expert in the field like Sundial Solar brings you the level of professionalism you need to do the job right while taking the hard work completely off of your hands.

And for those looking for an expert Solar Company In Palm Coast, never fear: they have a presence here, as well. They understand that the process of investing in a renewable energy system in your home from scratch can be daunting. They’re ready to walk you through the process, from beginning to end, so that you end up with the energy you want and a full understanding of your investment. When it comes to ROI, the more you know, the better.

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Ako Stark Photo Gallery!

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Ako Stark

Ako Stark is an Entrepreneur, Author, Internet Personality and digital marketing expert, with years of experience, specializing in helping businesses grow.

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Ako Stark

Also Read: Where does Jay Stark Live?

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Why Hire Miami SEO Experts From Miami For Your Business?

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Miami SEO Companies

Search engine optimization is now quintessential for every single business in today’s time. If your organization isn’t visible online, you are as great as not in all having an internet presence. And when you realize the importance of SEO to your local business, the first thing that comes into mind is the way to do it and that also at a minimal cost. Well, DIY is 1 way to go, employing a search engine optimization expert in Miami is other, and postponing is another.

Hiring professional search engine optimization specialists for SEO of the regional business has many benefits. Let us take a look at some of the key benefits.

The Right Way of Doing SEO

Everyone can begin SEO. There’s absolutely no compulsion that only professionals are permitted to do it. However, the question is, are you capable of doing it correctly? There are various practices that when you implement it on your website, your search engine optimization results will be endangered. And getting incorrect in DIY SEO isn’t hard. All it requires is some misunderstanding of Google algorithms or following a wrong DIY SEO guide. You might be following unethical approaches that could cause your website getting permanently removed or banned from search results. On the flip side, professionals have the right training, skills, and experience. They know exactly what works and what does not and how to achieve desirable benefits.

Best Miami SEO Companies

Improve Your Overall Website

For many years, SEO means stuffing keyword. Hence, a lot of people readily become so-called Miami SEO experts, but now, SEO has changed a lot. Google believes everything forms the significance of articles to website speed, ease of navigation, and HTML tags. When you employ professionals, every small aspect of your website becomes enhanced. They’ll improve your site loading speed, navigation & interface, build traffic, include listings, and optimize the web site for the ideal keyword phrases. An individual cannot address the technical aspects without the ideal training and skills.

Full Focus on Results

Search engine optimization isn’t about simply getting any sort of traffic. There’s a massive difference between traffic oriented SEO and result oriented SEO. There is no point of getting site traffic that does not convert. An SEO expert in Miami makes certain that your site get superior traffic that has greater odds of conversion. They follow the SEO strategies which does not just concentrate on ranking your website but gaining more conversions. You might have also learned about many people saying they have been doing SEO for many years, but haven’t achieved the top rankings for competitive keywords. Well, it is the result of poor SEO. Professionals perform proper keyword research, audit site, and prepare the result-driven SEO strategy for your website.

Reporting Simplified

Analytics play a major part in the success of your SEO campaign. And browsing through your Google Analytics to determine conversion rates, acquisition channels, monitoring keywords rankings, split testing landing pages, assessing bounce rate, and tracking the results isn’t at all an easy task. It requires certain knowledge and skills to deal with analytics. A search engine optimization expert in Miami educates the reports for you in a simplified manner without technical jargon, which will permit you to understand the outcomes of search engine optimization efforts readily and prepare a plan of actions.

Orlando SEO Services

Best Franchise SEO Agencies

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Where does Jay Stark Live?

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Jay Stark owns a home in Winter Haven and an apartment in Daytona Beach. In 2019, he bought a house in Miami FL. Jay Stark also travels a lot and lives in many different locations from around the world.

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Where does Jay Stark Live?

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Gary Vela Net Worth

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Gary Vela

Who Is Gary Vela?

Gary A Vela, born September 7th, 1982 is a Peruvian-American entrepreneur and Internet marketing specialist. Born and raised in the jungles of Peru, Vela emigrated to the United States at an early age and is best known as a web developer, digital marketer, and founder of leading Florida Digital Marketing Agency, Web Daytona.

Gary Vela
Gary Vela

Early Life

Gary Vela was born in Pucallpa, Peru to a single mother, where he discovered his love of business at an early age. Raised by a single mother in the Ucayali River region city, the young Vela began buying and selling as a child, picking and selling mangoes in nearby cities. He would collect and sell bugs to American tourists visiting his city, bringing home an income through his savvy business work.

Vela was 15 years old when he met his biological father on January 15th, 1998. This was a revelation to the young entrepreneur, connecting with his father who revealed by que BCd his own 4love of business to his son.

In 1999, Vela successfully emigrated to the United States at the age of 16 years. Still a native Spanish speaker at this point, he immediately started a two-year process of learning and perfecting English to be able to do better business.

Gary Vela
Gary Vela

Career

After two years stateside, Vela began pursuing two-year a qualification in software engineering. A computer programming and analysis graduate, he supported himself during this time with a secondary job at a woodshop in Edgewater, Florida.

From there, Vela moved on to freelancing while earning a four-year bachelor’s in business management. Vela graduated in 2006, at the age of 24.

Vela freelanced for two years, after graduating, before starting Web Daytona, his first and only business, in 2008. Started as a computer repair company, the business quickly moved into website design before finally settling on a retainer model, offering professional digital marketing to a large stable of customers from across the state, country, and world.

Gary Vela
Gary Vela

Personal Life

As a child in Pucallpa, Vela would buy and sell bread, an industry he has been able to give back to in recent years, using capital from his successful digital marketing career to help his brother in Peru operate a bread shop, successfully employing several members of his hometown community.

He also has plans to start an NPO, based in his hometown but servicing neighboring cities. This group will be geared towards teaching underprivileged children computer programming essentials, English literacy, and business skills.

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Where does Nika Stark live?

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Nika Stark

Nika Stark lives in Daytona Beach, FL.

Nika Stark is a Georgian-American entrepreneur, web developer, and software engineer from a small town in Georgia Samtredia. He is the founder and CEO of highly respected media and entertainment platform, StarkFeed, and a digital mastermind with tremendous experience. 

He also helps business owners establish their digital footprint, following his personal philosophy that, with hard work and dedication, we can achieve anything.

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HR Compliance: 5 Mistakes You Don’t Know You’re Making

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HR compliance

HR compliance is a serious issue in any workplace. Regardless of what you do, there are specific guidelines in place to safeguard you and your employees.

Failing to follow these guidelines can be dangerous as well as costly when something goes wrong.

Read Also: 10 Reasons Why Your Business Should Accept Bitcoins

Incorrect Classifications

There’s a misconception that companies can pick and choose whether to classify their employees as exempt or non-exempt. The Department of Labor has extremely specific rules outlining exempt and non-exempt positions.

Always remember, menial jobs don’t mean the people working them are exempt from being paid overtime. Their job duties and rate of pay factor into it, all contributing to whether the employee is exempt or not.

By way of an example, a manager might assume that their accounting clerk is fulfilling some sort of white-collar position and that they’re somehow exempt. When a person fulfilling a job has no decision-making authority, however, it’s actually more likely the position is non-exempt and, therefore, eligible for overtime compensation.

These classifications are important because record-keeping and timesheets will differ, based on your employee’s status.

Incorrect Hiring Paperwork

This may be one of the simples processes that many companies forget to check every year. The correct eligibility-to-work documents are crucial to hiring a viable employee, and failing to record or document them can get you into hot legal water.

Before filing any paperwork, make sure to get dates and signatures confirming eligibility documentation in the form of the I-9. More often than you’d expect, employees fail to provide the correct supporting documentation, intentionally or not. A driver’s license or social security card may be necessary, but if the employer doesn’t request them, they’ll go by the wayside.

Ignoring Safety Regulations

Being a business owner doesn’t necessarily mean you’ll be good at managing all of the red tape of the various important onsite regulations. You’ll have to review the State and Federal Occupational Safety and Health Administration (OSHA) rules, specifically, to see how they to your business, employees and office space. The General Duty Clause requires employers to provide a location free of perceived risks to all employees, regardless of the size of the business.

Not Complying With Rapid Growth

Rapid growth sounds like something good and it often is. More employees means more work, which means a better shot at increasing your output and targeting more paying customers. During these fortunate periods of growth, however, it can be easy to get wrapped up in your successes and forget that more employees also means more exposure to compliance.

The cost of compliance, for instance, leads to businesses reclassifying workers as independent contractors, in an attempt to stay below the 50-person bar. Employees, however, can’t claim to be contractors with the same responsibilities as full-timers, however, without violating Labor Code regulations. Unpaid internships, similarly, are usually non-compliant according to the Department of Labor, making this a risky tactic as well.

Not Staying Current

Of all the HR mistakes a business leader could make, failing to keep up with the latest regulations that apply to the organization. Agency and employment laws have changed tremendously in the last few years, alone, and this isn’t a trend. It’s the industry, and you should stay aware of the latest policies managing:

  • sick leave
  • employee privacy
  • employment regulations
  • workplace safety and health standards
  • salary regulations
  • requirements for records management
  • overtime laws
  • discrimination and sexual harassment laws
  • leave acts according to your region

HR Compliance: A Matter Of Safety

In the modern workplace, HR compliance is a matter of safety as well as corporate policy. Keep yourself and your employees taken care of with HR services from a trusted name, for a better, more reliable service.

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Time Tracking: Bring Your Payroll Online The Smart Way

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payroll online

Time tracking and attendance solutions are a hallmark of a well-run office. Allowing business owners to automate the all-important process of timekeeping and attendance tracking. It’s a time-saving service that takes the guesswork out of and tracking attendance.

But how does it work? What are the systems major businesses use to keep staffers in line, clocking in and out on time every day? Let’s take a closer look at Vision HR’s industry-leading labor management systems, and how you can take your payroll online.

Vision HR

Vision HR’s proprietary system removes paper timesheets from your business entirely. Think about that for a second. Almost every payroll nightmare comes down to sifting through some awful paper trail to get to the facts. Need clock-in records from 2005? Good luck going through more than a decade’s worth of physical copies. 

With a system like this, companies can easily automate their workforce management process, accessing the full selection of their documents from any computer with an Internet connection. Supervisors and Management can track the exact movement of their payroll dollars, keeping track of when and where labor resources are utilized.

Also read: How To Understand Your Employees and Keep Them Happy

User-friendly self-service points connect your workforce with the Vision HR system, allowing them the versatility to clock in or out, review their schedules, or transfer labor hours. Submitting time sheets, checking benefit accruals, and submitting requests for time off all benefit from online convenience

And, with all of your labor data immediately stored in a database, it’s available to managers at the click of a button, literally anywhere. 

Reporting Power: Anywhere, Anytime

Time tracking and attendance management is a central pillar most businesses rest on. With a powerful partner like Vision HR in your corner, you have the tools to dominate your labor maintenance process. Avoid unscheduled overtime, keep track of employee statuses and benefits, and take your payroll online with Vision HR.

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