SPARTANBURG, S.C. — In the middle of David Britt’s campaign to get BMW to put a car factory here, a man grabbed him by the tie while he was in a restaurant.
“Don’t give that land to the Germans,” the man hissed to Mr. Britt, a county official.
Two decades later, the automaker has become the most important local job creator, earning the affection of a deep-red county where one in 10 people earns a living making vehicles or their parts.
The Spartanburg plant is BMW’s biggest in the world. It has helped draw more than 200 companies from two dozen countries to Spartanburg County. And the German company — not an American icon like Ford or General Motors — is now the largest exporter of cars made in the United States, turning the port of Charleston, S.C., into a hub for global trade.
But by setting off a global trade battle, President Trump is threatening the town’s livelihood. People aren’t happy.
“BMW saved Spartanburg and transformed South Carolina into a manufacturing mecca to the world,” said Mr. Britt, a member of the County Council. “When you mess with the golden goose, they’re family, and you’re messing with me.”
On Thursday, the Commerce Department is holding a hearing in Washington on whether imported cars and car parts harm national security, the premise of an administration plan to impose hefty duties. If imposed, the tariffs would most likely have deeper and wider-reaching repercussions for the economy than levies on fish or steel. Cars don’t come together in one plant, with one work force — they’re the final result of hundreds of companies working together, in a supply chain that can snake through small American towns and cross oceans.
Automakers have lined up to oppose the measure, which they say would make it more expensive to build cars here and would prompt other countries to respond in kind, hurting exports.
China has already increased its levies on cars from the United States. The European Union has promised nearly $300 billion in retaliatory tariffs.
Mr. Trump puts much of the blame on Europe. The European Union imposes a 10 percent tariff on American-made cars, compared with the 2.5 percent United States levy on European cars. The president recently called the European Union a “foe” and has developed a particularly frosty relationship with Germany, which he has deemed “very bad” on trade. Some workers in South Carolina want Mr. Trump to lay off of their German patrons, but others are happy he’s taking them to task for the imbalance.
“Open up the barriers and get rid of your tariffs,” Mr. Trump said of the European policies at a March rally in Pennsylvania. “And if you don’t do that, we’re going to tax Mercedes-Benz, we’re going to tax BMW.”
Larry Kudlow, the White House economic adviser, said on Wednesday that he expected a “very important” offer on trade when the European Union president, Jean-Claude Juncker, visits Washington next week.
But lashing out at German carmakers could inflict wounds in this upstate swath of South Carolina. In March, BMW’s chief executive, Harald Krüger, said Mr. Trump’s auto tariffs “would have an impact on jobs in the United States.” In a June letter to the Commerce Department, the company said it might cut investment and production in Spartanburg if selling its American-made sport-utility vehicles abroad became too expensive.
Already this year, BMW stopped exporting the X3 crossover from Spartanburg to China and began making more of the S.U.V.s in plants in Shenyang, China, and Rosslyn, South Africa.
It announced last week that it would increase production capacity to 520,000 vehicles in its two Shenyang plants next year, overtaking the total production in Spartanburg. This week, the Chinese government announced that it would allow BMW to increase its stake in the Shenyang joint venture to 75 percent from 50 percent, making it the first foreign carmaker to own a majority of a manufacturing operation in the country.
Those overseas moves are being watched warily here. “This directly affects us,” said A. J. Cemprola, a software developer at BMW’s Spartanburg plant. “It isn’t talk anymore.”
Mr. Cemprola, 30, said the job helped him pay off his student loans and buy a four-bedroom home with his wife. Everyone in town, he said, works at BMW or knows someone who does.
“This area has grown a lot from BMW, and it’s been great for South Carolina,” he said. “And we don’t want that to change.”
The company insists it’s going to produce a new vehicle, the X7, in Spartanburg. But the tariff moves have sent a shiver through the area. If the company decides to make fewer S.U.V.s here, the effects would spread far beyond Mr. Cemprola’s paycheck.
A significant chunk of the thousands of parts in an X3 aren’t made in Munich — they’re manufactured by small and midsize companies across the United States. The door system, for example, comes together at a plant in Duncan, S.C., owned by Brose, a German parts maker that also has factories in Michigan, Illinois and Alabama.
A line of five South Carolinians works with three robots to fit all the pieces of the door system together. The plastic plate came from Baxter, a producer in Westminster, S.C. A supplier in Ohio made the fleece inside. Brose also makes the pair of oblong air gates that give the front of some BMWs their toothy look. It imports the air-gate motor from its plant in the Czech Republic.
Brose didn’t want to speculate on the impact of the tariffs. But the Brose plant manager, Michael Morgenroth, said, “If you’re smart, you can draw your own conclusion.”
Other suppliers that have set up shop in South Carolina have been more direct. ZF Friedrichshafen of Germany, a major producer of transmissions, and Magna of Canada, a giant in seat manufacturing, said in letters to the Commerce Department that the tariffs would directly hit their American workers.
“It’s not good what is happening at the moment,” said Erwin Doll, the chief executive of Röchling Automotive, a German company that employs 400 people at a plant in Duncan. Röchling makes underbodies of S.U.V.s for BMW, along with plastic systems that make the vehicles more aerodynamic.
“If BMW or Daimler or Nissan or Honda cannot export as many as they like, then obviously it will hurt our turnover as well,” Mr. Doll said of the plant’s prospective revenue.
The company has plants in many of the places that BMW does around the world, and if the carmaker shifts more production out of Spartanburg, Mr. Doll would probably need to follow suit.“We would have to adjust our cost and think about how we invest,” he said.
At the Port of Charleston on Friday, as BMWs cycled out of the docks, trade barriers seemed a distant worry. Workers drove more than 300 gleaming S.U.V.s onto a massive ship that functions like a parking garage on water, with scheduled stops in England, Belgium and Germany.
In June, the port handled more shipping containers than in any other month in its history — possibly reflecting a surge in shipments timed to avoid new tariffs — and the fiscal year that just ended broke traffic records. But Jim Newsome, chief executive of the South Carolina Ports Authority, warned that if the back-and-forth with Europe on trade escalated, “that would hurt our port.”
Workers appear less concerned, for now. “I don’t see where we have been affected by the trade war like they’ve been talking about,” said Glenn Jamison, 62, a longshoreman who spends his days checking a video feed of arriving containers to make sure they’re sealed and not damaged.
He looks at the count of boxes filled coming into the port and leaving every day, and the numbers keep going up. Ten percent of all of the containers that the port processes are filled with products related to the auto industry.
“We don’t see any instability,” he said. “We’re hearing about it, but we don’t see it yet.”
Mr. Trump’s trade strategy has won him fans on the docks, even though it could hurt some of them.
“American workers have been sold down the river with Nafta and other agreements,” said Michael Spellman, who handles the documentation for cargo. He praised Mr. Trump for trying to renegotiate deals that the president sees as unfair, even if that approach costs some jobs in the short term.
“He’s doing what he said he would,” Mr. Spellman said. “He’s keeping promises, instead of lip service like every other politician.”
Why You Should Use TikTok For Your Business
Social media is a good way to advertise your business or brand. Since the advent of the digital age, websites such as Facebook, YouTube, Google and Instagram have helped businesses get the word out about their products and services. The latest social media website to do this is TikTok.
You may ask: “What is TikTok good For? The answer is squarely rooted in entertainment. If you are familiar with this website, it’s pretty quite likely that you are the parent of a teenager or know one fairly well. TikTok is a video sharing website often frequented by members of Generation Z. Over forty percent of the users are in this age group, and they all flock there to be entertained.
But is there more to it?
One exciting thing about TikTok is that it is relatively uncharted territory for businesses, as the app has only recently begun hosting advertisements.
Now may be the time to get your brand out there on this new platform. However, you may wonder what the particular advantages of this app are when it comes to advertising your business.
TikTok is a relaxed website that does not have restrictively high standards. Therefore, you can feel free to be yourself. If you are a relatively new business, you may find this freeing.
In addition, TikTok does not have the same saturation as Facebook or other social media websites. If you are trying to market to younger consumers, this website will be ideal due to the generally younger ages of those using it.
Navigating Uncharted Waters
If you have decided to advertise on TikTok, you may wonder how to do so. Each website has its own requirements for advertisers. The four types of advertising on TikTok are infeed native content, brand takeovers, hashtag takeovers, and branded lenses.
Infeed native content has the same requirements as any other TikTok video. That is to say, it plays in full screen and can last up to fifteen seconds. It is also skippable.
A brand takeover is a full-screen ad that appears on the site. It can be up to three or five seconds long, with images clocking in at three seconds, whereas gifs can be up to five seconds long. Since these are short, they are also more memorable. It is also full-screen, so this kind of ad can really grab a viewer’s attention.
A hashtag takeover is when you create a hashtag for your business with a challenge and a prize attached. Like with so much on TikTok, this appeals to a younger crowd. You can also have filters with your brand on it.
How To Use TikTok For Your Business?
Now, if you use TikTok correctly, you can introduce your brand, product or services to a huge audience. In fact, they have over 500 million active users, worldwide, a number which is rapidly growing, day by day, surpassing other social media platforms along the way.
All of this is not even mentioning the fact that TikTok was the most downloaded app just in 2018. You might think TikTok couldn’t possibly be right for all types of businesses out there, but that’s actually not true. Anyone can create something out of nothing. The smallest things turn into the most interesting stuff on this app. With this being said, any type of business can benefit from the use of this app. You just have to be willing to get a little creative.
Don’t forget to read this great article on: How to use TikTok to generate more sales
Understand How The Platform Works
Instead of heading onto this app, head first, take some time to study the platform. The last thing you want to do is look like you don’t know what you’re doing. This happens to many people, and then confusion settles in and, eventually, people give up on the platform, resulting in absolutely zero visibility.
To avoid getting rejected by users on TikTok, you will have to first understand how the platform actually works. Basically, the type of content that works and how to interact with others as well as where your business fits in the best. That is all crucial information.
Please: do not mistake TikTok for one of those serious “pitch me a deal” type apps, because it’s not. TikTok is all about fun and visually appealing content so, if you simply take a look at the content that’s trending on the app through their trending section, you will find tons of videos with overlaid hit songs.
Find your industry through hashtags targetted to your brand and see what kind of content there already is, available. Then get creative and show your work culture, products or services in a fun way that people can enjoy.
Types of Advertisements on TikTok
There are three ways to promote your business on this platform.
- Buying TikTok advertisements
- Getting influencers to get the word out there for your business
- Creating your own organic content
Creating Fun Content For Your Business
Since this app is all about fun and creativity, it’s time for you to start creating more of that fun for others to enjoy. Creating your own organic content is one of the easiest and most inexpensive ways to promote your business through TikTok.
One thing you will truly love about TikTok is that you don’t need high-quality content for it to get some attention. The app was designed to make everything through your phone. So all you gotta do is pull up your smartphone and get creating.
Also Read: ✅ How To Write The Perfect TikTok Bio
Ride The Trending Waves
This is another great way your business can gain some exposure. Every week there is something new trending on Tiktok and its various hashtags. You can check what’s trending and create videos using the trending hashtags to gain some visibility.
Use Influencers to Get The Word Out There
Although TikTok influencers are not as big as the other social media influencers (yet), keep in mind: TikTok is getting up there and has a lot of momentum right now. This creates opportunities to work with influencers more easily than ever before. It is easier to get a hold of influencers and they do not charge as much as they might on other social media platforms.
Do not go and pay every influencer that you see. If you do that, you are not gonna get results. In fact, there was a girl on Instagram with over two million followers. An eCommerce brand that sells t-shirts paid her $10,000 to promote their shirts. Guess how many people came back to their site and bought t-shirts? Sadly, only 36. A complete waste of money, not because influencer marketing isn’t worth it, but because their followers were in a totally different niche.
So, if you go on a quest to find influencers to promote your brand, make sure they have a targeted audience who are actually interested in their products or services. This way, you will ensure not throwing your marketing dollars down the drain.
Is TikTok Worth It For Your Business?
Since TikTok is relatively new, it is especially fertile for the business world. The platform is not saturated, like Instagram, Facebook and Snapchat. It is way cheaper to advertise on than other platforms. It also allows you to explore new aspects of your brand, such as turning everything you do into fun and interesting content. It allows you to turn fun into dollars.
It helps you put your feet into the shoes of Gen Z, and will become more and more important to adapt to as it gains speed. Marketing your business on this app is not hard. Supply the demand of your audience and you will win them over, every time.
If you want to learn how to rack up your followers on your account, fast, you wouldn’t want to miss this detailed article on 10 ways to get more followers on TikTok.
Advantages and Disadvantages of Solar Panels
Solar Power. This expression is everywhere. With so much buzz in the media these days about solar power technology probably has most of the public wanting it or at a minimum, inquiring about it. Solar power in general, should be easy to sign up for, but not too quick to give the green light, there are both advantages and disadvantages of solar power.
Since this process is still fairly new in the marketplace, there is much to still learn and educate ourselves on. One needs to ask if it will serve a better purpose over the typical grid choice. Unfortunately, with every situation, the answer will be a different outcome, pursuant to the desires and needs of the customers. Thus, making a general blanket statement, is just not applicable here.
Also Check Out: Frequently Asked Questions About Solar Power Systems
Advantages Of Changing To Solar
For environmentally, eco-friendly consumers, this is certainly the desired power source of choice. Solar power is a renewable source, therefore, not leaving behind much of a high carbon footprint, as its competitors. It is one of the best clean energy options out in the public market today.
Also an advantage for changing to solar is the fee-free cost once you get past installation and equipment costs. There is no electric bill and requires very little, if none at all, maintenance and is reliable for years to come.
Disadvantages of Changing to Solar
The major disadvantage, and most likely the main reason solar panels aren’t on every home in America, is the cost to install and the equipment. Assuming most people don’t have the upfront discretionary funds to make sense of this, causes many to shelf their decision to a later date. Thus, sticking with the traditional power grid option.
Also, when considering solar power, buying a battery back-up, while at an additional cost, is a must. This will be necessary since it stores energy and in power outages, will offer the consumer piece of mind.
The space needed for the panels and equipment, while not highly important, will affect some homeowners ability to support the space needed.
Also Read: How Do Solar Panels Work For Your Home?
So, with all the pros and cons of changing to solar power, we think it still behooves the public to highly consider this option. Once the public educates themselves on how it works and how it can benefit them now and in the future, there may be a shift in public perception. We encourage reaching out to your best local solar power company. If in the Volusia/Flagler counties of Florida, contact Sundial Solar Services, LLC for more information on solar power.
As a leading Solar Company In Port Orange, Sundial puts its team of industry experts to use bringing solar energy to local residents. Homeowners don’t necessarily have to be experts in every aspect of their home. When it comes to solar energy, an expert in the field like Sundial Solar brings you the level of professionalism you need to do the job right while taking the hard work completely off of your hands.
And for those looking for an expert Solar Company In Palm Coast, never fear: they have a presence here, as well. They understand that the process of investing in a renewable energy system in your home from scratch can be daunting. They’re ready to walk you through the process, from beginning to end, so that you end up with the energy you want and a full understanding of your investment. When it comes to ROI, the more you know, the better.
Ako Stark Photo Gallery!
Why Hire Miami SEO Experts From Miami For Your Business?
Search engine optimization is now quintessential for every single business in today’s time. If your organization isn’t visible online, you are as great as not in all having an internet presence. And when you realize the importance of SEO to your local business, the first thing that comes into mind is the way to do it and that also at a minimal cost. Well, DIY is 1 way to go, employing a search engine optimization expert in Miami is other, and postponing is another.
Hiring professional search engine optimization specialists for SEO of the regional business has many benefits. Let us take a look at some of the key benefits.
The Right Way of Doing SEO
Everyone can begin SEO. There’s absolutely no compulsion that only professionals are permitted to do it. However, the question is, are you capable of doing it correctly? There are various practices that when you implement it on your website, your search engine optimization results will be endangered. And getting incorrect in DIY SEO isn’t hard. All it requires is some misunderstanding of Google algorithms or following a wrong DIY SEO guide. You might be following unethical approaches that could cause your website getting permanently removed or banned from search results. On the flip side, professionals have the right training, skills, and experience. They know exactly what works and what does not and how to achieve desirable benefits.
Improve Your Overall Website
For many years, SEO means stuffing keyword. Hence, a lot of people readily become so-called Miami SEO experts, but now, SEO has changed a lot. Google believes everything forms the significance of articles to website speed, ease of navigation, and HTML tags. When you employ professionals, every small aspect of your website becomes enhanced. They’ll improve your site loading speed, navigation & interface, build traffic, include listings, and optimize the web site for the ideal keyword phrases. An individual cannot address the technical aspects without the ideal training and skills.
Full Focus on Results
Search engine optimization isn’t about simply getting any sort of traffic. There’s a massive difference between traffic oriented SEO and result oriented SEO. There is no point of getting site traffic that does not convert. An SEO expert in Miami makes certain that your site get superior traffic that has greater odds of conversion. They follow the SEO strategies which does not just concentrate on ranking your website but gaining more conversions. You might have also learned about many people saying they have been doing SEO for many years, but haven’t achieved the top rankings for competitive keywords. Well, it is the result of poor SEO. Professionals perform proper keyword research, audit site, and prepare the result-driven SEO strategy for your website.
Analytics play a major part in the success of your SEO campaign. And browsing through your Google Analytics to determine conversion rates, acquisition channels, monitoring keywords rankings, split testing landing pages, assessing bounce rate, and tracking the results isn’t at all an easy task. It requires certain knowledge and skills to deal with analytics. A search engine optimization expert in Miami educates the reports for you in a simplified manner without technical jargon, which will permit you to understand the outcomes of search engine optimization efforts readily and prepare a plan of actions.
Where does Jay Stark Live?
Jay Stark owns a home in Winter Haven and an apartment in Daytona Beach. In 2019, he bought a house in Miami FL. Jay Stark also travels a lot and lives in many different locations from around the world.
Gary Vela Net Worth
Who Is Gary Vela?
Gary A Vela, born September 7th, 1982 is a Peruvian-American entrepreneur and Internet marketing specialist. Born and raised in the jungles of Peru, Vela emigrated to the United States at an early age and is best known as a web developer, digital marketer, and founder of leading Florida Digital Marketing Agency, Web Daytona.
Gary Vela was born in Pucallpa, Peru to a single mother, where he discovered his love of business at an early age. Raised by a single mother in the Ucayali River region city, the young Vela began buying and selling as a child, picking and selling mangoes in nearby cities. He would collect and sell bugs to American tourists visiting his city, bringing home an income through his savvy business work.
Vela was 15 years old when he met his biological father on January 15th, 1998. This was a revelation to the young entrepreneur, connecting with his father who revealed by que BCd his own 4love of business to his son.
In 1999, Vela successfully emigrated to the United States at the age of 16 years. Still a native Spanish speaker at this point, he immediately started a two-year process of learning and perfecting English to be able to do better business.
After two years stateside, Vela began pursuing two-year a qualification in software engineering. A computer programming and analysis graduate, he supported himself during this time with a secondary job at a woodshop in Edgewater, Florida.
From there, Vela moved on to freelancing while earning a four-year bachelor’s in business management. Vela graduated in 2006, at the age of 24.
Vela freelanced for two years, after graduating, before starting Web Daytona, his first and only business, in 2008. Started as a computer repair company, the business quickly moved into website design before finally settling on a retainer model, offering professional digital marketing to a large stable of customers from across the state, country, and world.
As a child in Pucallpa, Vela would buy and sell bread, an industry he has been able to give back to in recent years, using capital from his successful digital marketing career to help his brother in Peru operate a bread shop, successfully employing several members of his hometown community.
He also has plans to start an NPO, based in his hometown but servicing neighboring cities. This group will be geared towards teaching underprivileged children computer programming essentials, English literacy, and business skills.
Where does Nika Stark live?
Nika Stark lives in Daytona Beach, FL.
Nika Stark is a Georgian-American entrepreneur, web developer, and software engineer from a small town in Georgia Samtredia. He is the founder and CEO of highly respected media and entertainment platform, StarkFeed, and a digital mastermind with tremendous experience.
He also helps business owners establish their digital footprint, following his personal philosophy that, with hard work and dedication, we can achieve anything.
HR Compliance: 5 Mistakes You Don’t Know You’re Making
HR compliance is a serious issue in any workplace. Regardless of what you do, there are specific guidelines in place to safeguard you and your employees.
Failing to follow these guidelines can be dangerous as well as costly when something goes wrong.
There’s a misconception that companies can pick and choose whether to classify their employees as exempt or non-exempt. The Department of Labor has extremely specific rules outlining exempt and non-exempt positions.
Always remember, menial jobs don’t mean the people working them are exempt from being paid overtime. Their job duties and rate of pay factor into it, all contributing to whether the employee is exempt or not.
By way of an example, a manager might assume that their accounting clerk is fulfilling some sort of white-collar position and that they’re somehow exempt. When a person fulfilling a job has no decision-making authority, however, it’s actually more likely the position is non-exempt and, therefore, eligible for overtime compensation.
These classifications are important because record-keeping and timesheets will differ, based on your employee’s status.
Incorrect Hiring Paperwork
This may be one of the simples processes that many companies forget to check every year. The correct eligibility-to-work documents are crucial to hiring a viable employee, and failing to record or document them can get you into hot legal water.
Before filing any paperwork, make sure to get dates and signatures confirming eligibility documentation in the form of the I-9. More often than you’d expect, employees fail to provide the correct supporting documentation, intentionally or not. A driver’s license or social security card may be necessary, but if the employer doesn’t request them, they’ll go by the wayside.
Ignoring Safety Regulations
Being a business owner doesn’t necessarily mean you’ll be good at managing all of the red tape of the various important onsite regulations. You’ll have to review the State and Federal Occupational Safety and Health Administration (OSHA) rules, specifically, to see how they to your business, employees and office space. The General Duty Clause requires employers to provide a location free of perceived risks to all employees, regardless of the size of the business.
Not Complying With Rapid Growth
Rapid growth sounds like something good and it often is. More employees means more work, which means a better shot at increasing your output and targeting more paying customers. During these fortunate periods of growth, however, it can be easy to get wrapped up in your successes and forget that more employees also means more exposure to compliance.
The cost of compliance, for instance, leads to businesses reclassifying workers as independent contractors, in an attempt to stay below the 50-person bar. Employees, however, can’t claim to be contractors with the same responsibilities as full-timers, however, without violating Labor Code regulations. Unpaid internships, similarly, are usually non-compliant according to the Department of Labor, making this a risky tactic as well.
Not Staying Current
Of all the HR mistakes a business leader could make, failing to keep up with the latest regulations that apply to the organization. Agency and employment laws have changed tremendously in the last few years, alone, and this isn’t a trend. It’s the industry, and you should stay aware of the latest policies managing:
- sick leave
- employee privacy
- employment regulations
- workplace safety and health standards
- salary regulations
- requirements for records management
- overtime laws
- discrimination and sexual harassment laws
- leave acts according to your region
HR Compliance: A Matter Of Safety
In the modern workplace, HR compliance is a matter of safety as well as corporate policy. Keep yourself and your employees taken care of with HR services from a trusted name, for a better, more reliable service.
Time Tracking: Bring Your Payroll Online The Smart Way
Time tracking and attendance solutions are a hallmark of a well-run office. Allowing business owners to automate the all-important process of timekeeping and attendance tracking. It’s a time-saving service that takes the guesswork out of and tracking attendance.
But how does it work? What are the systems major businesses use to keep staffers in line, clocking in and out on time every day? Let’s take a closer look at Vision HR’s industry-leading labor management systems, and how you can take your payroll online.
Vision HR’s proprietary system removes paper timesheets from your business entirely. Think about that for a second. Almost every payroll nightmare comes down to sifting through some awful paper trail to get to the facts. Need clock-in records from 2005? Good luck going through more than a decade’s worth of physical copies.
With a system like this, companies can easily automate their workforce management process, accessing the full selection of their documents from any computer with an Internet connection. Supervisors and Management can track the exact movement of their payroll dollars, keeping track of when and where labor resources are utilized.
User-friendly self-service points connect your workforce with the Vision HR system, allowing them the versatility to clock in or out, review their schedules, or transfer labor hours. Submitting time sheets, checking benefit accruals, and submitting requests for time off all benefit from online convenience.
And, with all of your labor data immediately stored in a database, it’s available to managers at the click of a button, literally anywhere.
Reporting Power: Anywhere, Anytime
Time tracking and attendance management is a central pillar most businesses rest on. With a powerful partner like Vision HR in your corner, you have the tools to dominate your labor maintenance process. Avoid unscheduled overtime, keep track of employee statuses and benefits, and take your payroll online with Vision HR.
The Benefits of Online Marketing Agency Work For Your Business
More small businesses than ever are implementing digital marketing tactics to effectively reach and attract their target consumers online. Spending on digital marketing from looks set increase to roughly 332 billion dollars by 2021.
The takeaway? Digital marketing tactics continue to be the most profitable way to reach potential customers anywhere in the world. Join us today as we take a closer look at three of the biggest benefits to this service for your business.
SEO And Local SEO Reach More Qualified Buyers
SEO is a powerful digital marketing tactic that offers a variety of benefits. By optimizing the content of your site for search engines, you can work to reach more online buyers than you every might, otherwise. Using relevant keywords that help describe your product or service offer helps to attract more targeted traffic to your site, increasing your conversions over time.
SEO is not only for big companies, either. Many consumers are looking for local companies online, and these searches always eventually lead to a conversion. In fact, according to Google, 28% of searches for something nearby lead to a purchase. Local SEO, or optimizing your website for local search results, is an invaluable digital marketing tactic for companies operating in specific geographic locations.
Digital Marketing Connects You With Mobile Customers
Another of the many benefits of digital marketing is that it allows you to connect with consumers who browse and consume content on their mobile devices. More than half of all online users access the web from a mobile device. Digital marketing can help you reach people on mobile devices, tablets and desktop computers.
Adapt Your Strategy For Better Results
With traditional marketing tactics such as television or newspaper ads, you have to wait until the campaign is completed to see results. And, although you can use what you learn to adjust campaign tactics later on, there is not much you can do “on the spot” to adapt your strategies.
Digital marketing allows you to see real-time results for your campaigns and adapt your tactics to improve results on-the-go. With a careful analysis of websites, you can see the number of visitors to your site, which pages they visit, and how much time they spend on each page. You can also see the days and hours of peak traffic on the site, as well as track conversion rates across your site.
Say you’ve written a series of blog posts as part of an content marketing strategy. You want to figure out if you should continue writing blogs in this series or focus on other topics. You can quickly and easily check your blog’s analytics to see how many people are reading your blog or how many are converting. Tracking success in this real-time content marketing campaign allows you to determine the best use of your resources and make the most of your campaign tactics.
Want to learn more about the benefits of digital marketing for your business? Visit Web Daytona, Florida’s foremost online marketing agency, today!