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Apple, Paul Manafort, Pope Francis: Your Friday Briefing
(Want to get this briefing by email? Here’s the sign-up.)
Good morning. The prospect of dirtier cars in the U.S., an interview cut short in China, and a policy change from the pope. Here’s what you need to know:
• The Trump administration released a proposal to drastically weaken Obama-era rules that would have sharply increased auto fuel efficiency and therefore reduced greenhouse gas emissions from one of the world’s largest producers.
A mix of state governments, environmentalists and consumer groups is fighting the plan.
And even the automakers who had complained about the expense of raising fuel efficiency plan to lobby for changes, fearing that legal challenges could leave them in limbo, or split the domestic market into more and less stringent sectors.
The administration sought to emphasize that lighter, more efficient cars would be more dangerous in crashes, but experts dispute that.
• The trillion-dollar company.
In 1997, Apple was on the verge of running out of cash. Two decades later, the company is unimaginably flush, reaching a market capitalization of $1 trillion. That’s just $200 billion shy of Australia’s entire annual economic output.
The company was propelled to planetary dominance by the vision of its late co-founder, Steve Jobs, and by smash-hit products like the iPod and then the iPhone. Above, Mr. Jobs’s successor, Tim Cook.
But let’s not forget cheap global labor — much of it in China, now embroiled in a trade war with the U.S. that could affect Apple’s supply chain.
And, as one analyst put it, “The question going forward is: Can Apple continue to innovate?”
• “A culture of death is spreading across Kashmir.”
Our reporter found resentment of India at every corner in the disputed territory, neighbors turning against neighbors.
Imran Khan, Pakistan’s presumed new prime minister, says he wants to end the nuclear-tipped struggle with India over control of the predominantly Muslim region.
But Kashmiris are smoldering with anger as India veers increasingly into Hindu nationalism and brings down an iron fist on separatists, who are lionized by many.
• President Trump wants to talk.
He is eager to sit down for an interview with investigators for the special counsel Robert Mueller, several people familiar with the matter told our reporters, even though his lawyers advise against it. Mr. Trump is confident that he can exonerate himself of any suspicions that he colluded with Russia in the 2016 election or obstructed justice.
And the tax and money-laundering trial of Mr. Trump’s former campaign manager Paul Manafort, above, is shining a light on a lucrative Washington sideline: that of American consultants doing the bidding of foreign clients.
Such lobbying was on full display with the Chinese tech giant ZTE, which hired Washington guns to beat back U.S. sanctions.
• “It’s illegal for you to come to my home. I have my freedom of speech!”
Sun Wenguang, a veteran Chinese rights activist in his 80s, protested as police officers burst into his home during a live TV interview with Voice of America Mandarin. The telephone line soon went dead, and Mr. Sun could not be reached again.
“This is the status quo of human rights in China,” the host said.
But the #MeToo phenomenon is proving resilient: Two monks accused a powerful Buddhist official, the Venerable Xuecheng, of sexually harassing at least two female disciples.
In denying the allegations, the official has been helped by China’s state censorship apparatus, which is scrubbing any mention of the matter.
• Starbucks, under pressure from new competitors in China, announced a partnership with the tech giant Alibaba aimed at streamlining deliveries.
• The Bank of England raised interest rates to their highest levels in nearly a decade, seeking to tamp down inflation and prepare for Britain’s exit from the E.U.
• Unacceptable in all cases: Pope Francis declared the death penalty “an attack on the inviolability and dignity of the person,” a categorical revision of Roman Catholic teaching that could put pressure on Catholic lawmakers and politicians around the world. [The New York Times]
• In Zimbabwe, Emmerson Mnangagwa, who seized power from President Robert Mugabe in a coup last year after serving as his enforcer for decades, took a clear lead in the presidential election, which has been shadowed by suspicions of fraud and some violence. [The New York Times]
• Gone: Minutes after the Fields Medal — the equivalent of a Nobel Prize in mathematics — was awarded to a former refugee, the golden prize was stolen in Brazil. (Among the three other winners was the Australian Akshay Venkatesh.) [The New York Times]
• A court in the Maldives cleared two men in the disappearance of a dissident journalist, an outcome that the country’s opposition leader condemned. The missing journalist, Ahmed Rilwan Abdulla, had criticized the authoritarian government and the spread of radical Islam in the small island nation. [The New York Times]
• Test tampering: A news investigation found that Tokyo Medical University lowered women’s scores on entrance exams to suppress their enrollment. [The Yomiuri Shimbun]
• A South Korean pastor was arrested in Seoul amid accusations that she stranded 400 followers in Fiji, where they had been subjected to violent rituals. [The Guardian]
• “Excessive”: A Chinese provincial government criticized a local effort to make cremation universal for the dead, during which thousands of coffins were destroyed and at least one corpse was exhumed. [The New York Times]
Tips for a more fulfilling life.
• Markets, elephants and temples are the mainstays of Chiang Mai, the 700-year-old city in Thailand’s north. But now there are new draws: contemporary art and chic hotels, plus ambitious upstart restaurants and a buzzing bar district.
• Matti, a socially awkward stick figure in a Finnish cartoon series, is becoming a kind of hero to China’s introverts. “As an anthropophobic, I love this series so much,” a college student in Shenzen says.
• Good dog? An experiment involving 34 dogs of various breeds tested whether they would push through a door to “save” their owners. The results were … mixed. Watch the video here.
If anyone could prove that age is nothing but a number, it was Maggie Kuhn.
The activist and founder of the Gray Panthers, an American advocacy organization for the elderly, was born on this day in Buffalo in 1905.
In 1970, after working for the Presbyterian Church in New York for a quarter of a century, Miss Kuhn retired, having reached the mandatory retirement age of 65.
As a result, she worked with fellow retirees to start a group that would be called the Gray Panthers (a reference to the Black Panthers), which worked to bridge the gap between the young and the old and addressed other social issues.
“I’m an old woman,” she told The Times in 1972. “I have gray hair, many wrinkles and arthritis in both hands. And I celebrate my freedom from bureaucratic restraints that once held me.”
She embraced her age and was unapologetic about it.
On her 85th birthday, she told a group of seniors in Vermont in 1991: “I made a sacred vow that I would do something outrageous, at least once a week.”
Claire Moses wrote today’s Back Story.
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Look For These Essentials From Marketing Companies Orlando
If you’re in the market for effective business marketing, the sheer range of choices can seem more than a little daunting. It’s a process with a lot of potential for improving your profits and twice as many avenues to try out. Whether you go SEO, social media marketing, or PPC marketing, or some combination of those, you need an agency that knows what they’re doing and how to use it for you.
Today, we’ll be putting marketing companies Orlando under the microscope, with three essential elements to look out for when you pick a digital marketing service!
A Focus On Customer Needs Over Quick Numbers
Marketing, in any form, is an exciting process. There are potential clients out there in the millions, and thousands of opportunities to reach them with your brand.
That said, when your marketing team becomes too focused on huge numbers, mindblowing websites, and industry-breaking online presences, it can be easy to lose track of the little things.
And rushing to buy ads, acquire traffic, and play the digital shark can land a brand in trouble, as well. Much like building a house, without a good foundation you can end up paying in the long run. More minor initial changes in your conversion rates and email capture, for example, can become reliable pillars to base your later numbers on.
Once you’ve got a better digital project, there’ll be plenty of time to buy views.
A Complete SEO Audit and Regular Updates
Sun Tzu famously said: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”
When you start your journey towards effective digital marketing, you have to start with a solid understanding of what your website is at the beginning. You might know your product isn’t performing as well as it should, but it’s important to know why it’s underperforming.
You need a complete SEO audit of your site, to start with. This will outline your strengths and weaknesses and help quantify any improvements you make. From here, you can use search engine optimization to put your brand within reach of more people, social media to innovate, and email marketing to boost your numbers.
Once this is in place, experts recommend spending time once a quarter updating your SEO. The nature of the beast with Google’s algorithm is turnover, with hundreds of updates a year. Marketing companies Orlando or anywhere else should be conducting regular research and updates to their keywords, or you run the risk of falling out of touch with what’s happening in the world around you.
Blogging For Lead Generation
When it comes to SEO, some things are eternal. And there’s nothing more perennial to digital marketing than good, solid SEO blogging.
Relevant, optimized content posted consistently is extremely important to Orlando SEO Services and organic digital marketing. When your website is a home to valuable content, you create a striking point for driving more traffic to the site itself. Visitors find your brand via content. They stay for your brand when they find more content.
When your Orlando marketing agency downplays the importance of content and blogging, it can be a serious sign of shortsightedness. Blogging gives a voice to your brand, and consumers will be more likely to buy when they consider the brand authentic.
Marketing Companies Orlando: Ask For More
Making an investment in your brand’s marketing is a big commitment. It takes two things: an understanding of what you want from your marketing, and the right agency.
Web Daytona is one of the leading digital marketing companies Orlando. For expert SEO, finely crafted blog content, and a host of cutting-edge online services, get in touch with us today. We’re waiting for your call.
Blockchain Course Free | Get Educated Now !
In this article, we explore a list of cryptocurrency and blockchain qualifications, from blockchain course free, which is an online course to university degrees.
Don’t know what blockchain or cryptocurrencies are? Read our helpful guide.
The digital currency market is quickly becoming one of the world’s biggest industries, despite being a relatively new concept. As a result of it’s accelerated growth, education in the field has struggled to keep up with demand. The vast majority of blockchain startups fail in their early stages and even many well-established experts in the field can’t seem to agree on certain principles of the technology.
No matter how much or how little you know about the tech, there are blockchain qualifications out there to suit your needs.
Blockchain Course Free: Qualifications
A good place to start if you’re new to the industry is a free introductory course. These courses even offer a ‘qualification’ of sorts if you complete them successfully.
IBM – Blockchain Essentials
Time: 2 hours
Cost: Blockchain Course Free
This quick and easy introductory course can be completed online in just two hours. The course covers how blockchain can be leveraged to solve the challenges that businesses face regarding transactions and processes. It explains how distributed ledger systems can be integrated into a business environment and how transactions are processed on a blockchain.
For businesses that are considering introducing blockchain solutions to their workplace, this is an excellent resource to educate admin and managerial staff alike. On completion of the study material, users can do an online quiz and receive an IBM badge.
This is a blockchain only course and doesn’t cover any information regarding bitcoin or other cryptocurrencies.
The University of Nicosia – Introduction to Digital Currencies
Time: 3 months
Cost: Blockchain Course Free
This excellent course offered by the University of Nicosia is taught by well-established Bitcoin experts Andreas Antonopoulos and Antonis Polemitis. It serves as an entry level course to the universities blockchain and cryptocurrency degree, MSc in Digital Currencies.
The course features online material that provides an overview of all aspects of blockchain and cryptocurrencies – including theory, practical, finance and development. It’s completed online over a three month period and involves weekly live lectures and interactive forums.
No previous knowledge is needed but even those are have been involved in the industry for a long time might find something in this course they didn’t know. On completion of the course, you will receive credit towards studying the full MSc degree.
Cryptocurrency Forum Community
There is a lot of misconception when it comes to forum communities. The reason for this is misinformation making its way across the internet. Forum communities are undervalued nowadays and those who miss the chance to be part of it miss many things.
Cryptocurrency Forums offer not only blockchain course free but the full crypto-targeted community that share free information daily, for example, Daily cryptocurrency news, guides in general, daily trading signals and analysis on various different cryptocurrencies, mining and more. The best part about it is that it provides the opportunity to connect with crypto experts and its all for free.
On CryptoInTalk Forum there are tons of courses on blockchain and cryptocurrency world in general.
Cost: Blockchain Course Free
Paid blockchain qualifications
For something a bit more marketable there are a number of paid online blockchain qualifications that award the successful student a well-recognized certification.
Blockchain Council – Certified Blockchain Expert (CBE)
Time: 2-3 hours
This course claims to offer ‘exhaustive training’ in the blockchain space, although considering it also says it can be done in 2-3 hours makes me wonder how much depth it goes into. However, reviews on the course seem positive and it does award you with a certificate as a Certified Blockchain Expert on completion of the one-hour exam. How well recognized the certificate is remains to be seen.
If you’re short on time though and want to add something blockchain-related to your CV, this could be a good option. A basic knowledge of computer science and cryptocurrency awareness is a requirement.
University at Buffalo – Blockchain Specialization Certificate
Time: 4-6 months
Cost: $39 per month (Coursera Membership)
This certificate in Blockchain Specialization is offered by the University at Buffalo and can be completed through the Coursera online platform. It covers Blockchain Basics, Smart Contracts, DApps and Blockchain Platforms. Each section is assigned four weeks to complete with three and a half hours per week of work, although I imagine this could be done much quicker if you have more spare time.
The courses can also be done individually and separate individual certificates in each area are offered. There are on average four to eight videos, three readings and three quizzes per week with every course.
IBM – Blockchain 101 Kick Starter
This IBM course is more of a practical online business building platform. It teaches candidates how to kick-start a blockchain network of their own using the open-source Hyperledger Fabric framework. It covers business blockchain concepts, distributed ledger technology, and the IBM blockchain platform.
Users will learn to develop applications before growing an idea and eventually deploying a blockchain. For anyone wanting to launch the next big ICO, this could be the course for you.
IBM – Blockchain Developers Certification
Time: 6 weeks
Cost: USD78 ($39 per month for Coursera Membership)
This course is focused towards established software developers who want to learn to blockchain architecture and development. It covers the basics of blockchain technology before delving into high-level concepts such as modeling and building blockchain networks and applications.
Princeton University – Bitcoin and Cryptocurrency Technologies
Time: 11 weeks
Cost: USD117 ($39 per month for Coursera Membership)
This online course focuses specifically on bitcoin, altcoins, mining, and regulation. It features on average five videos a week exploring how Bitcoin works, what makes it different, the truth behind anonymity and cryptocurrency security and regulation. The course claims that on completion the student will understand the conceptual foundations needed to engineer secure software on a Bitcoin network and integrate ideas into your own projects.
Blockchain University, California – Various Courses
The Blockchain University in Californa was started in 2014 by a group of cryptocurrency experts. It offers a number of options from one-week intensive courses to longer eight-week courses focusing on the bitcoin protocol, P2P transactions, smart contracts and blockchain technologies. They also run a Blockchain Hackathon once a year with prizes for best project.
The University of Nicosia – MSc in Digital Currencies
Time: 12 – 18 months
Cost: $14,132 (12,080 Euro)
This online, distance-learning masters degree course from the University of Nicosia covers three semesters of twelve weeks each. The incredibly in-depth coursework covers everything from cryptography to banking to the politics of disruptive technology. Each semester involves 30 courses and a thesis is required to be completed at the end along with the additional option to do a project.
As far as I’m aware there are no other blockchain qualifications that amount to a full university degree, making this the highest level of blockchain education you can achieve at present.
Paul Jones, who completed the course in 2016, had this to say of it:
“With their world-renowned MOOC and graduate programs in this cutting-edge field, the University of Nicosia is blazing a trail for future FinTech business leaders.”
Also Read: 5 Facts You May Not Know About Bitcoin
Orlando Marketing Agency: Finding The Right Fit
Marketing is an extremely personal service to invest in. After all, you’re putting the name, image, and reputation of your business in the hands of someone else and trusting them not to drop you. It’s not unlike leaving your kids with a babysitter for the first time, based on a recommendation.
You’ve got to make sure you get the right fit for you because, with a well-targeted marketing campaign, a company can dominate their competition online. And with a bad one, you could end up completely forgotten in the digital market.
Today, we’ll be taking a look at three surefire tips for finding an Orlando marketing agency that works for you.
What To Look For In An Orlando Marketing Agency
Professional Expertise and Experience
At a very basic level, any marketing agency you work with should have at least some degree of experience and expertise with the processes you need for marketing. This is why portfolios are so important: they showcase a company’s ability to work within the boundaries of a project like yours, and to finish the job.
Always insist on seeing previous work. Orlando SEO services from a digital marketer are all fair and well, but you need to know they’ve ever actually provided those services to anyone in Orlando before.
An Eye On The Future
When you give an agency your time, you should be able to expect a little of theirs in return. They need to be able to bring some sort of vision of how your two brands will work together, both now and in the future. And that takes planning and a halfway decent understanding of the brand they’ll be working with.
Look for marketers that understand your current marketing, and bring strategic insights into how you can achieve your goals.
If you understand how your pit crew works, you’ll know better how to race your car. The same goes for your marketing team – you need to be brought up to speed with the tools and resources they will be using. You’ll gain an understanding of how they plan on helping you meet your goals, but also into how realistic their plans are.
Remember: not everyone is trying to make a quick buck. Some people are just bad at their jobs. Make sure your Orlando marketing agency fills you in on how they’ll be achieving their results, so you know how much (or how little) they’re capable of achieving.
It may feel pedantic to be worried about such small parts of the process, but when you get professional SEO marketing, the results will be well worth it.
What’s In An Orlando Marketing Agency? It Depends On What You Look For
Marketing is an intimate experience. You’ve got to trust the person you choose because, if they do their jobs right, it can affect your business positively for years to come.
Web Daytona is a leading Orlando marketing agency, offering full-service digital marketing to local and international clients. Get in touch with us, today, for a quote, and get ready to slap a fresh coat of paint on your marketing.
Crypto Stock Exchange Operator Pleads Guilty to Fraud
The man behind two now-defunct cryptocurrency investment sites has pled guilty to securities fraud and obstruction of justice charges.
The U.S. Attorney for the Southern District of New York announced the guilty plea on Monday, coming days after it was reported that Montroll was close to a deal with prosecutors. Jon Montroll was arrested back in February by U.S. authorities, as CoinDesk reported at the time, in connection with securities investment platform BitFunder and crypto exchange site WeExchange.
Montroll was accused of running an unregistered securities exchange, as well as providing info to investigators that was described as “misleading.” Montroll also allegedly “converted a portion of WeExchange users’ bitcoins to his personal use without the users’ knowledge or consent,” according to a statement published Monday.
He notably was accused of lying about the number of bitcoins available to BitFunder and WeExchange users after the latter was hacked, as well as committing perjury while testifying to the U.S. Securities and Exchange Commission (SEC).
WeExchange lost around 6,000 bitcoins at the time of the hack, which left the platform insolvent, as previously reported.
Manhattan U.S. Attorney Geoffrey Berman said in a statement Monday:
“As he admitted today, Jon Montroll deceived his investors and then attempted to deceive the SEC. He repeatedly lied during sworn testimony and misled SEC staff to avoid taking responsibility for the loss of thousands of his customers’ bitcoins.”
Though the case was originally brought by the SEC, the FBI and Southern District of New York Attorney’s office prosecuted Montroll under criminal charges. U.S. District Judge Richard Berman will sentence Montroll at an undetermined future date.
Image via Shutterstock
Three Reasons Quality Orlando SEO Services Are Worth The Investment
Search Engine Optimization (SEO) services have become an indispensable part of the modern marketing package. The benefits of dominating a search term for your industry have been proven again and again.
And still, while most businesses acknowledge its importance, they’ll bristle when you tell them the average price of this service.
While “expensive” is a relative term, the truth is there is a price attached to good Orlando SEO services. And it can add up, depending on how much you have done and how good the work is.
As luck would have it, it’s also completely worth it.
Orlando SEO Services: You Get What You Pay For
Link Audits Are An Investment
Link audits are part of a process where SEO professionals look at the quality of the inbound and outbound links associated with your website. Not all links are created equal, after all. And when there are broken or unhealthy ones on your website, these can affect your ranking quite severely.
Manual auditing is really the only real surefire way to carry this task out, in spite of the automated services out there. It is labor-intensive and tedious, and the manpower alone is often worth thousands of dollars to some agencies.
The end result, a full audit, is invaluable only in that it’s incredibly useful. From a business perspective, however, it’s actually worth quite a lot, to both you and the person providing it.
Link Clean-Ups Are Worth A Lot Of Money
Once your link audit has turned up its toxic links, you’ll have to set about the task of removing them. You can start by disavowing harmful backlinks, but it’s not enough to stop there.
To regain your rankings and dig your way back up from the damage harmful links can cause, you have to manually request each link’s removal. This is the kind of thing that doesn’t take too long per link but can be time-consuming when removing multiple bad links. Google registers when these kinds of links are completely removed and when they are simply disavowed, hence the high price tag on manually removing them.
Website Penalties Can Demolish Traffic
Google’s website penalties can be harsh and swift in cases where websites transgress their strict guidelines. The resultant loss in standing from the search engine’s rankings are often directly linked to the website’s revenue, and (as we’ve mentioned), it can take a long time to recover.
Low-quality, cheaper SEO often leads down a quick path to search penalties. And, once you’ve been penalized, the damage is often done (at least for the time being). In a worst case scenario, having your website de-indexed could lead to a decline in brand stability and cost you in a way that’s hard to bounce back from.
You need an expert – someone who’ll take your SEO project seriously.
Interested in learning more about Orlando SEO services and why they’re more than worth your investment? Get in touch with Web Daytona, today, and start doing better by your website.
Introducing The Room8 Button
The Room8 Button
Call button systems like those in hospitals have traditionally been the best option for sending alerts in medical settings. Patients recovering from surgeries or illnesses have to stay in bed, rest their voices, and not strain themselves.
Hence, hospital call buttons. But these devices almost always require extensive installations, dedicated networks, and expensive setups. They’re essential systems, especially in these environments, but establishing them can be difficult.
The Room8 Button is a direct response to this need. The device uses a single button to send a simple alert notice to an associated device. Each unit is wireless, battery powered, and versatile enough to be paired with phones, tablets, and other smart devices, whether Android or iOS. And the installation process is as difficult as pairing any standard WiFi device to your home or office network.
Clients can push a button on the discrete, handheld unit and a signal will come through to your phone or tablet. There’s no need to call out or get up, and you won’t ever have to worry about commissioning some huge call button system for your otherwise small acupuncture facility or facial clinic.
The Room8 Button is an elegant solution and we’re excited to tell you more about it. For more information, visit Room8 today!
New York Today: Are Electric Scooters Legal?
Bird and Lime are among the electric scooter start-ups leading the craze in Los Angeles and San Francisco, “but in New York City, it’s still anyone’s market,” Ms. Kaufman said.
The biggest obstacle here: There’s no place for scooters, physically.
“They’re too fast for the sidewalk, they’re too slow for traffic, and they’re too slow for bike lanes, so there isn’t a safe space for them,” Ms. Kaufman said. (Most can go up to 15 miles per hour.) “The focus here is on backless bikes and electric-assist bikes because those are the speeds of New York.”
Even so, exploring travel alternatives remains top-of-mind for some city residents. With the L train shutdown less than a year away, scooters could offer “a great advantage” to those affected, according to Ms. Kaufman, who led a Rudin Center report on ways to mitigate commutes during the closure of the subway line.
“We’re going to have hundreds of thousands of people needing to find new modes of transportation,” she said. “Because there will be overcrowding on other subway lines, we might as well provide a variety of modes like rideshare and bus-bridges and, of course, bike share. However, not every person can or is willing to ride a bike.”
Scooters have a lower barrier to entry, she added.
“You’re generally not scooting in traffic — you’re generally on the sidewalk — and it’s easier to learn to navigate a scooter, and you don’t necessarily need a helmet like you do with a bike,” she said, “so people see it as an easier mode. A faster mode than walking, but not as labor intensive or stressful as biking.”
Orlando Digital Marketing Agency
Are you new to the exciting world of online marketing? Perhaps you’re looking for an Orlando Digital Marketing service but you’re not sure where to start.
It can be confusing when you’re getting into it. The Internet’s a big place, and marketing’s (probably) the world’s oldest profession. Luckily for you, though, we’ve put together our list of the three most important things to look for in an Orlando digital marketing agency.
Ready to get started? Good – we’re raring to go.
A Balance Of Strategy And Execution
Our first tip today applies to most businesses. The truth is, though, it’s especially important with something like an Orlando digital marketing agency.
You don’t want to get slowed down by strategy. A business that spends too much time planning runs the risk of running out of execution time. While it’s important your agency comes to you with a comprehensive plan for how to move forward, they also need to be decisive. If your strategizing lasts more than a few sessions, you’re waiting too long to pull the trigger.
Similarly, an Orlando digital marketing agency that just runs into an execution without planning runs a big risk of making a mistake at some point.
You need a balance, and your agency needs to recognize that, or they may not be worth the time.
Experience To Back Up Their Claims
As with any other company, your Orlando digital marketing agency needs to be able to show you the numbers. After all, these are the people you’re trusting your bottom line to. Ostensibly, they’ll be able to bring you in those much-needed website visits, which will hopefully turn into sales that make up for your investment.
Ask for figures from past campaigns. Ask for estimates on how long your SEO and Social Media Marketing will take to start working. Get a break down of your PPC investment and how it translates into clicks, per dollar.
Orlando Specific Experience
Our last point is crucial.
An Orlando digital marketing agency has to have some background with Orlando clientele in order to be relevant to you. If you’re courting an agency from out of the state or, God forbid, out of the country, you’re going to run into conflicts of culture and interest.
Orlando is a specific city, with specific businesses. It’s why people choose to do business here. The assumption, then, is if you get an Orlando based (or at least Orlando-experienced) agency working for you, their interests will align with yours. This can make a huge difference in everything from which ads you run, to the content of your videos, and how you’re portrayed to local Internet users whose business you want.
Digital Marketing In Orlando: And Now You Know
Ultimately, when looking for an Orlando digital marketing agency, you need to make sure you find someone who meets your needs exactly.
Interested in finding that exact kind of service? We’re so glad – get in touch with us, Web Daytona, today, and discover an Orlando digital marketing agency that towers above the competition.
What is Social Media Marketing?
Social media Marketing is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well.
Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.
Some interesting statistics about social media:
To get a better idea of the impact social media has on marketing, have a look at these 10 interesting statistics:
- There are 135,000+ new twitter users per day
- Twitter has 288+ million monthly active users
- The average number of tweets per day is 58+ million
- Facebook has more than 500 million active users
What are the advantages of using social media in your marketing campaigns?
There are many advantages of utilizing social media for promoting both your online or offline products and services.
- It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly go to thousands of users around the World. In fact, social media is the fastest way (even from TV and Radio) to make an announcement or spread a message.
- It’s good for SEO – There are more and more signs that social signals are used for ranking purposes by both Google and Bing. Properly defined social profiles can also boost SEO.
- It’s a trend – Social media is a trend you cannot ignore if you want to stay close to your customers and in synch with the latest developments in marketing.
- It’s one of the ways to interact with your customers and find out what they want – With social media your customers can show that they like a product or piece of content by voting (Like, Tweet, +1) , commenting and sharing. As a marketer you can analyze these statistics, talk with your customers and find out how to make your products, content or services better.
Digital marketing VS Social media
It should be clear after reading the above definitions that social media is a major component of Internet Marketing which is part of Digital marketing. If we compare the two side by side we will find that:
- Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.
- A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, twitter etc.)
- Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.
Which is more important digital marketing or social media?
It depends on the type of brand, products or services you want to promote. There are cases where other forms of digital marketing will be more appropriate to build awareness than social media. Social media is a must of every product, brand or service that has a wide audience.
For example, if you are selling a software product, social media can help you find new customers, educate your existing customers (by sending them tips and tricks) and keep them informed about new updates, upcoming releases etc.
If on the other hand, you are selling custom tools for farmers you can use social media as a resource to find out more about the products but your main selling point will be billboard ads on rural areas and Radio ads.
What is social media marketing?
Social media marketing is the process of promoting a product or service through the various social media channels. In general there are two ways to perform a social media marketing campaign.
The first way is free and has to do with building followers, fans or connections by sharing useful content, running contests and generally engaging with your users.
The second way is through paid advertising. You can use Facebook ads, Google Adwords or Twitter promoted accounts to advertise your product or services on Facebook, Google+ and Twitter respectively.
It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.
Digital marketing is the future of marketing and will gradually gain more ground in the online and offline World.
Social media on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to change the way we find new customers and promote our products.
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