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Business

Orlando Digital Marketing Agency

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Orlando Digital Marketing Agency

Are you new to the exciting world of online marketing? Perhaps you’re looking for an Orlando Digital Marketing service but you’re not sure where to start.

It can be confusing when you’re getting into it. The Internet’s a big place, and marketing’s (probably) the world’s oldest profession.  Luckily for you, though, we’ve put together our list of the three most important things to look for in an Orlando digital marketing agency.

Ready to get started? Good – we’re raring to go.

Orlando Digital Marketing Agency

Orlando Digital Marketing Agency

A Balance Of Strategy And Execution

Our first tip today applies to most businesses. The truth is, though, it’s especially important with something like an Orlando digital marketing agency.

You don’t want to get slowed down by strategy. A business that spends too much time planning runs the risk of running out of execution time. While it’s important your agency comes to you with a comprehensive plan for how to move forward, they also need to be decisive. If your strategizing lasts more than a few sessions, you’re waiting too long to pull the trigger.

Similarly, an Orlando digital marketing agency that just runs into an execution without planning runs a big risk of making a mistake at some point.

You need a balance, and your agency needs to recognize that, or they may not be worth the time.

Experience To Back Up Their Claims

As with any other company, your Orlando digital marketing agency needs to be able to show you the numbers. After all, these are the people you’re trusting your bottom line to. Ostensibly, they’ll be able to bring you in those much-needed website visits, which will hopefully turn into sales that make up for your investment.

Ask for figures from past campaigns. Ask for estimates on how long your SEO and Social Media Marketing will take to start working. Get a break down of your PPC investment and how it translates into clicks, per dollar.

Orlando Specific Experience

Our last point is crucial.

An Orlando digital marketing agency has to have some background with Orlando clientele in order to be relevant to you. If you’re courting an agency from out of the state or, God forbid, out of the country, you’re going to run into conflicts of culture and interest.

Orlando is a specific city, with specific businesses. It’s why people choose to do business here. The assumption, then, is if you get an Orlando based (or at least Orlando-experienced) agency working for you, their interests will align with yours.  This can make a huge difference in everything from which ads you run, to the content of your videos, and how you’re portrayed to local Internet users whose business you want.

Digital Marketing In Orlando: And Now You Know

Ultimately, when looking for an Orlando digital marketing agency, you need to make sure you find someone who meets your needs exactly.

Interested in finding that exact kind of service? We’re so glad – get in touch with us, Web Daytona, today, and discover an Orlando digital marketing agency that towers above the competition.

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Business

What is Social Media Marketing?

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Social media Marketing is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well.

Social media is the term we use to describe platforms that bring people together for the exchange of information. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.

Some interesting statistics about social media:

To get a better idea of the impact social media has on marketing, have a look at these 10 interesting statistics:

  • There are 135,000+ new twitter users per day
  • Twitter has 288+ million monthly active users
  • The average number of tweets per day is 58+ million
  • Facebook has more than 500 million active users

What are the advantages of using social media in your marketing campaigns?

There are many advantages of utilizing social media for promoting both your online or offline products and services.

  • It’s a fast way to spread the word – If you have a big fan base, you can tweet or post on Facebook and your message can instantly go to thousands of users around the World. In fact, social media is the fastest way (even from TV and Radio) to make an announcement or spread a message.
  • It’s good for SEO – There are more and more signs that social signals are used for ranking purposes by both Google and Bing. Properly defined social profiles can also boost SEO.
  • It’s a trend – Social media is a trend you cannot ignore if you want to stay close to your customers and in synch with the latest developments in marketing.
  • It’s one of the ways to interact with your customers and find out what they want – With social media your customers can show that they like a product or piece of content by voting (Like, Tweet, +1) , commenting and sharing. As a marketer you can analyze these statistics, talk with your customers and find out how to make your products, content or services better.

Digital marketing VS Social media

It should be clear after reading the above definitions that social media is a major component of Internet Marketing which is part of Digital marketing. If we compare the two side by side we will find that:

  • Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means while social media is limited to the boundaries of the Internet.
  • A Digital marketing campaign may include one or more components (Internet Advertising, Mobile ads, TV, SMS etc.) while a social media strategy may include one or more social media platforms (Facebook, twitter etc.)
  • Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.

Which is more important digital marketing or social media?

It depends on the type of brand, products or services you want to promote. There are cases where other forms of digital marketing will be more appropriate to build awareness than social media. Social media is a must of every product, brand or service that has a wide audience.

For example, if you are selling a software product, social media can help you find new customers, educate your existing customers (by sending them tips and tricks) and keep them informed about new updates, upcoming releases etc.

If on the other hand, you are selling custom tools for farmers you can use social media as a resource to find out more about the products but your main selling point will be billboard ads on rural areas and Radio ads.

What is social media marketing?

Social media marketing is the process of promoting a product or service through the various social media channels. In general there are two ways to perform a social media marketing campaign.

The first way is free and has to do with building followers, fans or connections by sharing useful content, running contests and generally engaging with your users.

The second way is through paid advertising. You can use Facebook ads, Google Adwords or Twitter promoted accounts to advertise your product or services on Facebook, Google+ and Twitter respectively.

In short

It is important to know the differences between the different marketing theories so that you can select the most appropriate tools to use in your campaigns.

Digital marketing is the future of marketing and will gradually gain more ground in the online and offline World.

Social media on the other hand, is the new way to connect with other people, it is part of digital marketing and it’s here to change the way we find new customers and promote our products.

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Lifestyle

Social Networks: The Next Great Successors

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social networks

There’s been a lot of talk in recent weeks about social networks and the way they do business.

Whether it’s Facebook and their skimming of personal information, or Twitter and their millions of fake user accounts, people are beginning to have less and less trust in social media.

And, with movements calling for users to leave the various networks or at least boycott their services, it’s not hard to imagine them shutting their doors in the near future.

So, what would happen if the three biggest social networks — Facebook, Twitter, and Instagram — suddenly had to close down tomorrow? Who would take their place?

Join us, today, as we take a closer look at the next in line for the social network throne, and get yourself ready for the next big thing in social.

social networks

social networks

Facebook, Replaced By Nuzzel

Easily one of the most instantly-recognizable social networks of our time, Facebook, like Myspace before it, won’t be around forever. So, when Old Blue eventually takes its final curtain call, who’s most likely to take its place?

We’d like to introduce Nuzzel.

While Nuzzel isn’t necessarily a Facebook clone, it’s an aggregator that brings together the updates from your other social networks to form a single timeline. This gives it that social home type of feeling, bringing you news, shares, and other interesting events in one single place. Whatever’s trending, you’re getting it, with Nuzzel.

Twitter, Replaced By Mastodon

Twitter’s always been a bit of a problematic network, because of its various rules and the fact that the user base can be a little aggressive. Then there’s the fact that, recently, they’ve come under fire for allowing thousands of fake user accounts without consequence.

It’s this kind of questionable design that makes Mastodon seem all the more attractive. This platform is open source, which means the code it’s made from is available to use and edit the way the user prefers. Users choose their own incidences, but can message each other in others. Rules differ from instance to instance, depending on what the users decide, making the entire thing completely democratic.

Instagram, Replaced By Pixlr-o-matic

A lot of the attraction with Instagram is in users being able to take snapshots and apply awesome filters to their pictures, to achieve dozens of different effects. Create slick, professional-looking media easily, from your phone or computer, and share them to other users of the same network.

While Pixlr-o-matic doesn’t bother with the social network back-end, you’ll actually find this functionality isn’t entirely necessary. Get creative, with dozens of filters, colors, frames, and other effects, and share your photos easily across your other social networks, or directly between devices.

A World Of Social Networks, Waiting To Be Discovered

The Internet’s a big place. There’s a lot to discover, and no shortage of social networks to enjoy. We’ve seen some of the biggest ones yet come and go, and there are likely to be more to come.

Interested in learning more about this and other awesome online stories? Check out the rest of our fantastic blogs, today!

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