Sergio Marchionne, the chain-smoking, deal-making boss of Fiat Chrysler Automobiles, was an unlikely auto executive, spending much of his career in other industries. But in the last 14 years, he helped bring back two car-makers from the brink of collapse.
On Saturday, Mr. Marchionne, 66, was abruptly replaced. Fiat Chrysler revealed that he had become gravely ill since having shoulder surgery on July 5. The company named Mike Manley, 54, who is the head of the automaker’s North America operations and its Jeep and Ram truck brands, as Mr. Marchionne’s successor, effective immediately.
Fiat Chrysler declined to provide details about Mr. Marchionne’s health, but it made clear his condition had worsened significantly and suddenly.
“I am profoundly saddened to learn of Sergio’s state of health,” John Elkann, the grandson of Gianni Agnelli, the Fiat founder and chairman of the family’s investment company, Exor, a major Fiat Chrysler shareholder, said in a statement. “It is a situation that was unthinkable until a few hours ago, and one that leaves us all with a real sense of injustice. My first thoughts go to Sergio and his family.”
Hired by the Agnellis in 2004, Mr. Marchionne revived Fiat at a time when few in the industry believed it could be saved. Then, when Chrysler was guided into a government-led bankruptcy in 2009, he offered to take control of the company. With no other option, the Treasury Department handed Chrysler to Fiat essentially for free.
“Without Sergio, Chrysler would not have survived,” said Mike Jackson, chairman and chief executive of AutoNation, the country’s largest chain of auto dealerships. “His negotiation with the Treasury was just masterful at a time of extreme stress. He’s a remarkable creator of value for companies, not just in the auto industry but any industry.”
When Mr. Marchionne took the helm at Fiat, the company had a market value of about $7.5 billion. Today, the combined market value of Fiat Chrysler and Ferrari, which was spun out of Fiat Chrysler, is about 10 times higher, at about $71.5 billion.
The turnaround of Chrysler has had missteps, however. Mr. Marchionne’s strategy of reintroducing Fiat and Alfa Romeo cars in the United States has largely flopped. In recent years, the company has been fined and investigated for its handling of recalls. And in 2017, the Justice Department sued Fiat Chrysler, alleging the company used illegal engine software to cheat on diesel emissions tests.
In most quarters, Fiat Chrysler makes almost all of its profit from Jeep and Ram trucks, and the company is less profitable than its Detroit rivals, General Motors and Ford Motor. Fiat Chrysler also lags in developing electric vehicles and self-driving technology of its own, and in expanding in China, the world’s largest market.
Mr. Marchionne had been scheduled to retire as head of Fiat Chrysler in 2019. He had planned to stay longer as chief executive of Ferrari, the maker of sports cars that was spun out of Fiat Chrysler. On Saturday, Ferrari said a board member, Louis Camilleri, would become its new chief executive.
Mr. Jackson, a frequent guest of Mr. Marchionne’s at Formula One races around the world, said he was “shocked and heartbroken” to hear of Mr. Marchionne’s condition. He said he last met with Mr. Marchionne in June, and his friend appeared to be in good health. “He was excited about stepping down from Fiat Chrysler and moving on to the next chapter,” Mr. Jackson said.
Mr. Manley seems well positioned to address some of those challenges. He has extensive experience in China, having set up the Jeep sales network there, and led the expansion of Jeep to other markets around the world, said Tom LaSorda, who served as Chrysler’s chief executive while the company was part of DaimlerChrysler.
Under Mr. Manley, a soft-spoken native of Britain who joined the company in 2000, Fiat Chrysler will surely see a clear change in management style from the flamboyant Mr. Marchionne.
“He’s stepping into big shoes, but Mike’s got great support and he’s a very likable guy,” Mr. LaSorda said.
Throughout his tenure, Mr. Marchionne was a hands-on executive.
After Fiat took control of Chrysler, Mr. Marchionne moved to Michigan and personally managed the company’s recovery and later the merger of the automakers. He often sweated the engineering details of new models and earned a reputation as a fiery taskmaster. He once summarily fired two managers after Chrysler offered generous sales incentives Mr. Marchionne had not approved of.
“He’s a legend,” Mr. LaSorda said. “He’s in the very elite league of automotive C.E.O.s.”
Other top automotive chief executives who are often compared to Mr. Marchionne for their achievements in the last 20 years include Carlos Ghosn, who created the alliance of Nissan and Renault; Alan Mulally, who turned around Ford; and Dieter Zetsche of Daimler AG.
Mr. Marchionne was born in Chieti, near Italy’s Adriatic Coast, and moved with his family to Toronto when he was 14. He later studied philosophy, accounting and law. He started his career as a tax consultant in Canada and became an executive at a Swiss metals-trading firm. He was chief executive of SGS, a trade services firm, when he was hired to turn around Fiat.
Almost immediately Mr. Marchionne proved himself to be a shrewd negotiator, forcing General Motors to pay Fiat $2 billion to exit their partnership.
While running Fiat, he showed up at an analyst meeting in 2006 wearing a black sweater and black jeans. He decided he liked never having to think about his wardrobe and has stuck with that look since. He has said he keeps about 30 identical sweaters and pairs of jeans in each of his homes in Michigan; Turin, Italy; and a mountain chalet outside of Zurich.
He also likes to drive fast cars of his own. In 2007, he was uninjured in a crash on a Swiss highway while driving a Ferrari 599 GTB.
In 2015, he sent a lengthy email to Mary Barra, the chief executive of G.M., proposing a merger of the companies. Ms. Barra and the G.M. board declined to even offer to meet with Mr. Marchionne.
Not one to be put off by rejection, Mr. Marchionne doubled down. About a month later, in a routine analyst conference call, he stunned the Wall Street analysts by devoting the discussion to his sudden and intense appeal to automakers to merge. He called his manifesto “Confessions of a Capital Junkie.”
“I think it is absolutely clear that the amount of capital waste that’s going on in this industry is something that certainly requires remedy,” he said. “A remedy in our view is through consolidation.”
Rather than rally support, Mr. Marchionne’s appeal highlighted the difficulties ahead for Fiat Chrysler.
More recently he explored the possibility of an alliance with a Chinese automaker, and pushed the company to slash its debt. In June, Fiat Chrysler revealed a five-year business plan that called for the company to develop new lines of Jeeps and electric vehicles.
One crucial detail, though, was left out of the strategy: the name of his successor.
How are SEO Prices Determined?
We’re sure you’re aware that SEO (or, to be more official, search engine optimization) has become a critical component of digital marketing. Small enterprises, on the other hand, frequently overlook it, with just half of them incincludinglude it in their budget.
An SEO investment might be costly in terms of money, but the returns are enormous. Search engine optimization for your company is what connects your company to the masses. In today’s world, the beginning of a business’s income generation begins with a simple search query.
In order to be successful in today’s expanding company market, one of the finest marketing methods you can invest in is good SEO campaigns for your website. If you’re a company owner on a tight budget or want to invest in SEO, we’ll go through how SEO fees are set and what alternatives many SEO services provide their clients.
How Much Does SEO Cost?
You’ve come to this post with the hopes of finding a simple solution. In an ideal scenario, if you’re a business owner, you’re searching for a single figure that will meet your budget or at least provide you a number to work with when shopping with multiple agencies.
Because SEO is such a comprehensive collection of services, the pricing table is decided by a myriad of elements such as the amount of content created, timing, variety of services that will be included, and also inserting other marketing techniques inside the SEO campaign.
Some of the factors determined:
- Your current search ranking
- Average revenue produced
- Your Marketing Goals
- Current Marketing Efforts
Models of SEO Pricing
Individuals or organizations interested in incorporating SEO services into their marketing strategy frequently question themselves, “How much will this cost?” To answer this issue simply, there is no easy solution. It all depends on the factors we listed above, such as your existing search ranking, the size of the project, the amount of income you want to generate, and so on.
There are a slew of SEO businesses and digital marketing firms that provide SEO services, and they all follow a similar price strategy, which isn’t surprising. These organizations and agencies offer these services in the hopes of increasing organic traffic to your website by optimizing the ranks in search engine results pages, which is done through keyword research, content production, and effective link building.
The demand for these services is becoming increasingly apparent to SEO businesses. It’s gradually becoming a game-changing piece of work for firms to include in their marketing strategy, and it’s gradually getting costly. With that in mind, pricing structures have evolved to make it simpler for new clients to profit from these services.
We’ll employ the following price plan from Web Daytona, an Orlando SEO company:
SEO work may be charged on an hourly basis. This pricing is often used by freelancers and independent contractors, while SEO firms may use it for simple SEO tasks such as advising, on-page optimization, or site speed analysis.
This fee is ideal for smaller clients that want support but have a limited budget. This rate option is unlikely to be fully offered by digital marketing businesses with a significant customer base.
Hourly SEO charges range from $300 to $500 per hour for individuals that need quick, little jobs accomplished.
More respectable and experienced SEO firms usually employ a month-to-month agreement with clients, which is generally adopted by most enterprises and businesses in need of SEO services.
You are paying the SEO firm for specialist marketing services like on and off page optimization, creating SEO-friendly content, healthy link development, and thorough keyword research at this fee.
This SEO charge might range between $1,500 and $4,500 per month. Clients such as enterprises and major organizations are more likely to spend this amount on SEO services since their job will most likely require more time from the firm to produce a workload similar to the time invested.
The bulk of SEO companies charge a one-time fee for the whole SEO procedure. Those that do pay for the full job in advance. This requires a discussion of your aims and goals, as well as the development of a realistic project timeline and final cost. Those that choose this option often have more alternatives and are given more weight inside an SEO agency.
There is no specific fee that a Seo company will charge for a whole project and campaign. The majority of these upgrades might cost anywhere from $3,000 to more than $1 million.
ROI From SEO
So, although SEO is being evaluated, a high-quality approach may provide a significant return on investment. A search engine’s leads have a conversion rate of 14.6 percent, which is around 12 percent higher than traditional marketing methods. Keep in mind, however, that if your site ranks towards the bottom of pages two to four, those leads are unlikely to materialize. Your page will receive around 33% of all search traffic if it is ranked on the first page.
You must examine the search engine rankings, organic website traffic, and objective completions in order to assess SEO’s ROI.
After that, you apply these variables to the formula:
(Gain from Investment – Investment Cost) / Investment Cost
ROI solves the simple issue of whether or not I am receiving greater value for my money. Due to all of the high-quality traffic your firm generates through various marketing techniques, SEO gives a better ROI. This affects your business’s success rates because people engage with your content, increasing the amount of customers who actually buy your services.
There are a few approaches for calculating SEO ROI. Your targeted demographic and individuals who connect with your brand by clicking, commenting, purchasing, or even adding your services to their basket should make up a major portion of your website’s traffic. Customers who are willing to purchase your product in order to live, as well as customers who purchase more of it, enhance income.
Be aware that SEO does not instantly result in greater traffic or revenue — it will take time for your site to ascend through the SERPs — so be prepared to pay for a limited period of time with minimal return.
Why is SEO Expensive?
When you ask other SEO firms the same issue, they prefer to use the term “hefty investment” rather than the word “expensive.” However, there is a rational solution to this issue; it all boils down to supply and demand. In 1996, Sergey Brin and Larry Page began work on what would become the world’s largest and most well-known search engine: BackRub, which would later change its name to Google. Since then, the industry has been rapidly expanding to new horizons and it’s still ever-changing before our very eyes.
As you read, you’ll see that the trend with SEO is “you get what you pay for,” implying that the more you spend, the more services you’ll have available to help you promote your business effectively on search engines. Because they’ve been around for a long time and have produced results for all of their clients, many SEO companies with years of expertise can demand higher costs.
It is not inexpensive to hire a good SEO company. You’re paying the specialists for their skills as well as their time, so it shouldn’t matter. Let’s look at some of the reasons why SEO costs so much and why it’s worth the investment.
Is SEO Worth It in 2022?
Why do I need SEO? It’s a good idea to ask yourself that question if you’re just starting out with SEO. Believe us, we’ve wondered the same thing. We can advocate that SEO services are fully worth the money on all levels based on good research and extensive analysis. Organic search accounts for 53% of total site visitors, while paid advertisements account for roughly 15%. In addition to the rise of AI and voice search, the opportunities are becoming endless when it comes to what SEO can really do for your business.
If you plan on employing SEO practitioners, their job consists of keeping an eye on search engine updates and doing whatever it takes to organically grow your website to the first page on SERPs.
If you want to be at the top of Google’s search results, you’ll need to engage a reputable SEO company with the experience and dedication to get you there. But be careful who you select; there are a lot of SEO businesses that will charge you a ridiculously low amount and promise you top results in 30 days. Don’t believe them; they’re most likely employing Black Hat SEO techniques or simply looking for a quick buck. You get what you pay for, and your objective is to recruit a team of full pros!
Understanding search engine optimization charges will enable you to make more informed selections when selecting an SEO company. Once you know what you want and how much it should cost, get SEO service quotes from the best providers on your shortlist. Then, pick the company that you believe would best fulfill your needs within your budget.
Hitachi Hydraulic Final Drive Motors
Hitachi is a multinational conglomerate company today, but it started out as a repair shop for electric motors by an electrical engineer, Namihei Odaira, in 1910. The brand is known for its sophisticated consumer and business solutions that have transformed the business world throughout the world. Hitachi also offers a broad range of automotive and industrial equipment for the mining, construction, and forestry industries.
Their extensive line of products includes haul trucks, foresters, shovels, mining excavators, wheeled excavators, compact excavators, and utility excavators.
Hitachi joined forces with another prominent name in the industry, John Deere, in 1998, and so both brands now largely use common parts. The construction machinery division of Hitachi continues to focus its manufacturing and design endeavors on travel motors and final drives that are durable and efficient.
Your One-Stop-Shop For All Hitachi Travel Motors & Final Drives
With final drives available for over a dozen of Hitachi excavator models, at Precision Final Drives we are sure to have the final drive you need – and if you don’t see it listed on our website, just give us a call and we will source it for you! Our brand-new and reconditioned OEM final drives allow you to save money without compromising on the quality. The performance of our Hitachi travel motors and final drives is guaranteed, and we also offer servicing options for all the products we sell.
With our extensive access to tools and resources and our deep industry knowledge, our experts can simplify your search and make sure you get the best drive at the best price, quickly and without any hassle.
We carry new aftermarket, used, and rebuilt final drives from all major brands including Hitachi, John Deere, Bobcat, and more. As an industry leading supplier of Hitachi excavator final drives, we can save you a lot on a replacement drive and related components. We have a national reach for all of our customers and provide final drives to customers spread across the US.
High Performance Final Drive Motors At Most Competitive Prices
It goes without saying that you need high-quality construction equipment – especially when it comes to final drive motors – to get the job done right. The construction equipment industry is estimated to grow by $36 billion by 2025, and as a business owner, you don’t want to lose out on a nice, big piece of that pie!
So it makes sense to trust a brand that has been trusted by millions of customers for over 100 years. If you are looking for a Hitachi final drive motor that can guarantee maximum power and efficiency, and will last a long time, you can’t go wrong with Hitachi.
Let Our Experts Help You Find The Perfect Final Drive For Your Needs
No matter which travel motor you buy, you will need quality customer service to help you navigate any issues in the future. That’s what Precision Final Drives brings to the table. We have been providing unmatched service, value, and quality promise to our customers in Texas and beyond, with rock-solid guarantee.
You can count on us for a lifetime of friendly, helpful support for all your travel motor and final drive needs. If you have a question about our Hitachi products, please call us at 888-511-6332 or fill out this form today and we will get right back to you.
Also Read: Tips For Installing Your Final Drive Motor
Tips For Installing Your Final Drive Motor
Final drive motors are like any other piece of equipment you rely on to get a task done, they are essential to your day and any issues will cost you time and money. So naturally, you want to get your replacement final drive motor installed as quickly as possible – all the while making sure that no issues arise in the future due to poor installation practices. To that end, we’d like to share some tips from our in-house travel motor installation experts to help ensure the task is completed quickly and correctly, just as an experienced technician would.
Tag the Hoses Before You Remove Them
You can save yourself significant time and hassle by tagging each hose individually ahead of time. That way, you will know exactly what each one is when it comes time to install the new travel motor. By simply using a colored plastic tie, you can mark the hoses and ports on your travel motor and save yourself a lot of time.
Clean up The Dirt and Debris
Once the travel motor is removed, the next step is to focus on making sure the area is cleaned of any contaminants that could cause issues immediately or down the road. These contaminants include accumulated dirt and debris. You should also be aware of any fluid that could be leaking in the area.
Dedicate Extra Time to The Connections
Dangerous contaminants can easily stop the biggest of the heavy-duty machines. That’s why there’s no reason to skip cleaning any parts that are being installed or reattached. Before you reattach the hoses back to the unit, take some time to clean each one, especially around the connections. A dirty connection can actually cause damage to a brand new drive. This is something that experienced technicians usually check first as it’s a common reason new units are not working properly.
Make Sure the Planetary Hub Has an Ample Amount of Gear Oil
If you have a planetary travel motor, it must have the correct amount of gear oil in the hub before you try to run it. On most final drives, you can check this by removing the center cap from the planetary hub, then lay the hydraulic motor evenly on its side. With the travel motor in this position, you want to see gear oil slowly coming out of this port, then you know it has the right amount of gear oil.
Check the Hydraulic Fluid in the Travel Motor
You should never run a hydraulic motor without hydraulic fluid in it, or you will risk severe damage. Before you complete the travel motor installation, add clean fluid to the motor and to the hydraulic fluid reservoir on your machine to ensure it is sufficiently lubricated before it starts. A lot of people overlook this step and end up doing irreparable damage to their final drive.
Change the Case Drain Filter
If your travel motor has a case drain, then during the travel motor installation process, you also need to install a brand new drain filter. Many motors suffer catastrophic damage due to clogged case drain filters, which is why experts recommend installing a completely new drain filter every time you replace the travel motor.
Test the Travel Motor
Once travel motor installation is finished, test it at low speed running it forwards and backwards – but do this before you put the sprocket on. If you see that the motor is running in the wrong direction, it means the output and input lines are reversed, which is easy to fix.
Speak to a Travel Motor Installation Expert Today
Replacing your final drive is a substantial investment, and the last thing you want to do is run into more problems while installing it. The above tips will help you complete the travel motor installation smoothly but if you have any questions or concerns about your final drive, we will be happy to help!
Precision Final Drives is a leading provider of high-quality hydraulic travel motors for a wide range of machines, from heavy equipment to mini-excavators. If you’re looking for a reliable final drive hydraulic motor at a wholesale price, visit our online store. Don’t see what you’re looking for? Call us at 888-511-6332 or simply contact us online, and our friendly team will help you find the best solution.
Also Read: Maintenance Tips For Bobcat E32
How To Get A Job As A Content Writer
The content writing has become popular as the world of Internet has evolved and more people have adapted to modern day technology. This only means one thing, more demand to search information online the content there needs to be created and more job opportunities for content writers are available to make a great career from.
Here are the simple steps you need to take to get a job as a content writer:
- Develop all skills writer must have
- Create an online reputation
- Create a resume
- Find a job through Indeed
- Apply for the job
- Attend the job interview
What skills do you need to become a content writer?
Successful writers are able to write about almost anything and I don’t mean just being able to write words but to be able to truly engage the reader with your content. In a nutshell you have to have the ability to market, you have to develop a mindset of a marketer.
You have to be able to fully focus on the content you are writing. Let’s say you are writing about DUI for an attorney client. You have to be able to not only communicate that article with an average reader but also keep the tonality industry related. Be able to do a extensive research, put the facts together and meet the newest algorithm standards for search users who are searching for the keywords your article will target to rank for.
Content writers who are successful have the ability to understand their audience. Perform keyword research to see what keywords search users are searching for so they can rank the article on popular search engines for those targeted keywords and really soak up the relevant traffic. Strong content writers also have the skill to analyze the competitions, dissect everything about them, good, the bad and opportunity analysis to really analyze what competition has missed to make their content better and lastly good content writers are original with their content and have good understand in social media platforms and their culture of content.
How to create a online reputation?
Having a great online presence is more important then ever. It is a way to tell people about yourself, showing them what you have done and giving them perspective about if you are a right fit connection for whatever reason you are getting connected with x person.
In order to successfully create a good online presence to increase the odds of getting the dream job you must follow the following tips.
Create The Following Social Media Platforms:
- Facebook – This platform will allow you to create a dedicates page about yourself and to really build fan page around you. You can join online writer groups and connect with other writers, you can message brands and make suggestions and ultimately people can share your content which will be visible to their friends and family members.
- LinkedIn – Will allow you to not only show your to very large professional network but also be able to get job offers right from it’s platform.
- Twitter – Here you can post your work, make tweets related to the industries you are trying to write for to really send a message across that can gain some attention.
- Pinterest – Whatever content you create whether it is for your client or from the work you need to make the infographic version of that content and get it posted on Pinterest.
- Quora – This is a great pletform to answer a lot of writer oriented questions to really stand out as an expert who knows what his talking about.
- Personal Blog – Build a simple WordPress website or Blogger website so you can write blogs about industry you are after so you can show your writing portfolion on your next job interview.
How to create a professional resume?
Having developed a professional resume will put you ahead of those who are trying to fight to earn same position as you. It is valuable and it is your key to present yourself, experience and your skills in one interview.
Another great benefit of well-written resume is that it demonstrates your level of education and communicates exactly how your qualification meets the role you are trying to apply for.
Employers select the content writers only if their resume is tailored to the job position. This shows that you are able to perform the duties that is required by your employer.
There are 5 key elements that make the strong characteristics of professional resume:
- Implementing Power words
- Relevant skills
- Clarity and quantitative stats
- Correct Formatting
Pro tips to write a good resume
I am going to provide you with additional tips to help you write a good resume so you can really stand out when applying for jobs.
- Keep your words short: Instead of writing a novel, keep things short and make every talked about experience read as a statement, do not make them sound like a full sentence. Remember the best resumes are composed as statement.
- Proofread Your Work: Before you click that SAVE button you need to proofread your resume out loud. My favorite trick is, wait 3 days and read it. You can really perfect it then. This way you will make your resume flawless and will increase it’s quality. You can also have your friends and family members to read it and get a solid feedback from the 3rd party to really get it on point.
- Use the white space: The blank regions on your resume are known as the white space, which contains no text or imagery. You should eliminate skills or any work experience that is not related to the job posting. Replace the white spaces with graphics design that stands out or images that are appealing to the eye.
How to find a job using Indeed?
One of the fastest ways to get a job is to go through reputable and trusted platform indeed.
Here are the steps:
- Visit www.indeed.com
- Upload Your Resume
- Enter Job Title, Keyword or Company
- Select Your Location
- Click Search
Once you find job opening that catches your eyes, read the requirements, once you are convinced that you have what it takes to move forward and you are happy with the compensation. Click apply.
Now just because you applied doesn’t mean that you are going to get the job. You have to do further research and actually get the contact information of the person who is responsible for hosting the job application on indeed.
You can do that by simply calling the company and asking them who is in charge of recruiting a qualified person for the content writer position. 98% at a time you will be pointed out to this person and you can tell him that you have applied and you are interested in this opportunity. This will increase your chances to stand out from the crowd.
How to past a job interview?
Before you think about what you are going to wear the next day, there is something important you have to address immediately. The pre-interview preparation. What I mean by that, become familiar with the company and the person conducting the interview with you. This will do one thing, no lull in the conversation.
Don’t overdress when you show up to the interview. Try to identify companies dress code, go on their social media and see the type of shirts their employees wear. Once have an idea, find something that looks similar so the interviewer can feel that you are already part of the team. If you can’t find anything matching with the company colors than just dress casual.
Make sure you shut your phone down completely. First of all, it is rude and annoying but putting ir on vibration is also not good, silent.
During The Interview
Once you arrive at the scene walk with your head up, shoulders back to really demonstrate your confidence. Once you sit down with the interview man, maintain eye contact, present a strong handshake and smile.
When they ask you tell me about yourself? Here you have to plan out your focus and emphasize on relevant skills that you have.
When you are in a situation where interviewer asks a negative question. Try to stay positive and portray yourself as the positive light.
In the conversation focus on your skills, what you can implement immediately. Employers have one objective to know what you bring to the table and how fast can you implement everything.
Sell them your story, tell it in a way where you take them on the journey. Support all your claims of being the best candidate for the content writing position.
After The Interview
Make no mistake, after any job interview you always want to send a thank you note. The format of the note may depend on the type of company interview with but handwritten is always the best. It’s physical, its something you can feel and it’s personal.
Do not go on social media platforms talking about this. No matter how badly you want to go tweet or facebook status it, do not share any details of the interview on the Internet. The interviewer might be spying on you through the social media.
Example of how I got the content writer job
My background is in digital marketing and for while I was selling social media marketing services. I mean I’ve worked for many different digital marketing agencies in my career as a content writer so there is something there. A lot of credibility, I think I’ve written over 3k blogs a year. So I saw a job opening through indeed about content writer needed. I was curious and wanted to find out more information. I clicked on it, I couldn’t believe my eyes. It was a job offer from Gary Vaynerchuk team for Veynermedia. They were looking for a content writer. I didn’t even hesitate and applied right away.
It was a online interview but this is how it went:
Top-notch written and oral communication skills
In my current position as director of communications, I create dozens of monthly blogs, internal communications, and run our weekly staff meetings. I’ve ghostwritten four articles which have made it onto Forbes, as well as for articles for London real, managed my own freelance writing side hustle, and published two books.
Good interview and copy editing skills
As a former newspaper reporter, I’ve conducted, transcribed, written and edited for a daily publication for two years. I had to cut my teeth on crime stories, out of town features, and local government pieces pretty early on, and have developed my skills as a reporter to where I’m confident, efficient and pretty intuitive, one-on-one.
Have a strong grasp of AP style and grammar
I use AP almost exclusively. It’s what I was taught, so it’s what I use as a standard.
Comfortable working under and meeting deadlines
I have and continue to work to tight deadlines. I like working under pressure and in a fast-paced work environment. It keeps me alert and on point every time.
Can demonstrate strong knowledge of all major social media platforms
As a writer, I’ve created ad campaigns, blogs, editorials, and daily content for Facebook, LinkedIn, Instagram, and Twitter. I also work pretty extensively with Google My Business profiles, and have scripted several TikTok shorts, although I feel it’s important to stay authentic and organic on this platform. By way of an example, I’d say Pinterest is one of the most underrated social media platforms out there to date.
In my position, I’ve worked on creating infographics that drive massive amounts of targeted traffic. With these infographics, we’ve been able to build relevant links that help increase organic rankings. Another platform, my personal favorite, on Reddit we had a client we were working with who had an eCommerce store selling organic vitamins and sleep aids. While the team was focused on launching ads on other saturated platforms. I focused on launching ads on targeted Reddit communities. We spent about $80k and revenued $1.8 million. There are so many examples I can provide but the main idea here is that, every platform is different, every platform has its own vibe and it’s important to understand that you can’t make content for Facebook and copy the same thing over to LinkedIn or Pinterest.
You have to create content that’s remarkable for your audience but at the same time fits in with the culture and vibe of different social media platforms.
Experience with Google Analytics
Data is the single most important thing in the digital industry. I believe it’s important to know how to analyze data to really see if you’re targeting the right demographic. Otherwise you’re just wasting your time. Do we need to tweak something about our content to get the audience we need? What improvements do we need to make to really hit the target? I know there are all of these other tools to track website performance but 80 of the % time, I end up dealing with Google Analytics as this is the most accurate data collection tool out there. I love how easily you can integrate it with other tools and platforms, so it’s a perfect solution.
I’ve used analytics to create reports for clients, helped run split test campaigns to determine how search users are searching for and using the website, which pages they’re visiting and their overall behaviour. I have a strong feeling for why high bounce rates occur and how to systematically go through a website to decrease bounce rates.
Familiar with SEO performance metrics
The purpose of SEO is to rank a website organically in search engines for keywords, organically. Plain and simple. And it’s important to know how to effectively track your organic traffic to improve that SEO strategy. Bounce rate, organic conversion rate, the top existing pages for organic traffic, the breakdown of organic traffic from Bing, Yahoo and Google.
Click Through Rate is important as well, as well as how many pages are indexed through Search Console and how many are indexed through Bing search console. How many pages are crawled per day?
I can say that I have a pretty strong understanding of SEO performance metrics and can really dive deep into data to analyze performance, which makes my job more effective.
Can write for different audiences and platforms
In my time working for digital marketing agencies, I have written content for industries ranging from Attorneys and Medical offices to Auto Dealerships, eCommerce clients, construction, blockchain and new and emerging cryptocurrencies.
Broad, deep knowledge of Gary Vaynerchuk’s content
Around 2017 is when I first saw my first video from Gary. This lady came up to Gary in a car and she asked him to give her three words to inspire her. You probably know this, but Gary said, “You’re gonna die.” I found that really inspiring and started following him on social media right away. I had a twisted idea once I saw how much content Garvey was producing about motivation. I started making some series of silly content about demotivational posters, it was a parody but that really comes from a place where I was just watching SO MANY GV videos that it was all I was thinking about.
Tell me about yourself
I am a creative content creator. I bring adaptability and strong research skills to the table for my job. I always say I could work for an attorney tomorrow and probably beat out their entire research team. I have a solid understanding of SEO and where modern day technology is headed. I am organized and I can get laser focused on all my objectives. I work well under pressure and a fast paced work environment. I can meet all my deadlines and effectively communicate with those who are creating my objectives. I can edit, I can deliver quality and I stay up to date with the latest trends.
I worked with a few digital marketing agencies as a senior copywriter over the last ten years, creating all sorts of content. I worked with Marketing 180 in Washington as a managing editor for their content and The Hoth In Tampa Florida. Then, two years ago, I moved to Orlando, Florida. I currently work as the director of communications for a Orlando-based digital marketing agency.
Before all this, I got my start in content writing with an in-house position in Cape Town South Africa, before shifting over to agency work pretty early on. I also did investigative journalism and reporting for a daily newspaper.
Now I am looking for opportunities to grow. I want to be part of a company that has a bigger mission than itself. And I am willing to hussle, to do the work to prove myself for the position. I don’t believe things should be given, I think things should be earned and I carry that work with me into every job as part of my goal to achieve success.
Experience and how it would apply to Vaynermedia
My content writing experience has been for digital marketers, first and foremost, since 2010. With hundreds of blogs under my belt across WordPress, LinkedIn, and custom CRMs, I’ve developed a quick, thorough research technique and the writing acumen to create something with it quickly and painlessly. With so much content being generated at Vaynermedia, daily, this alone makes me a perfect fit.
I recently hemmed a project for a customer who needed 78 product pages done and written up in a week. I currently have one assistant, and we hired a freelancer, and we got it done. When I am invested in a project, I do my best work, and Vaynermedia? Well that seems like an easy place to invest in. I can really take your content production to the next level.
ALSO READ: HR Compliance: 5 Mistakes You Don’t Know You’re Making
Tell me about a time when you and your boss disagreed on something
As the creative director, my boss and I disagree a lot. Never clash. But often disagree. The best solution is always communication. I’m not obnoxious, but I also force myself to speak up when the heart of a project is at stake. There have also been times when I’ve had my eyes opened to something I wasn’t considering. So long as, in the moment, you make the effort to speak, you’ll have done your part.
I’ll give you an example of when I got into a disagreement with my boss. One of our clients who was a gym, came to us and said we are targeting the age demographic of 21 to 30 year olds to join our gym. The gym membership was $100 a month and they were trying to target rich people’s neighborhoods.
My boss said we are going to launch ads on Facebook to achieve this. I disagreed, two months later the client was about to cancel with us. My boss said we are going to try Instagram ads, I also disagreed. I thought we could either use LinkedIn or Snapchat to achieve this. Because these are the two platforms that allow you to target people by the Zip Code they live in. We could target rich neighborhoods using the rich zip codes. I got the hot girl to say, I’ll give you an example of how my message went, “Hey Orlando, Cool Gym is offering a free class today at 4, you can bring up to 5 friends, swipe up to sign up”.
It was a simple message but let me tell you man, we had 200+ new people show up at the gym every week and sales guys would sell them once they worked out. My boss gave me a raise after that but, before I try to bring up anything to anyone I have done extensive research and looked at case studies, learned everything about it and suggested it. But yeah that was one of the examples of many others.
What are your biggest strengths?
Communication, writing, editing, research and consistency. I prefer to get through a problem with as little left over as possible, and I work twice as hard in the moment to make sure that happens in the long run. I am also a fast learner, so I can adapt to new situations, overcome challenges and really solve problems.
What are your biggest weaknesses?
I can have trouble asking for help.
The interview went pretty good, these are some examples of answer I provided my qualifier with. I followed up with the thank you letter and week later he called me and told me that I was in.
My suggestion to you will be if you don’t get the job don’t give up. Apply for another. Use more resources than just Indeed, you can go to craigslist. You have so many more websites where you can find fresh jobs. In the meanwhile you hunt the job, work as a freelancer on Fiverr, Upwork, freelencer or digital marketing forum.
So follow these steps, stay focused and you will be one step ahead of everyone.
ALSO READ: Why You Should Use TikTok For Your Business
Why You Should Use TikTok For Your Business
Social media is a good way to advertise your business or brand. Since the advent of the digital age, websites such as Facebook, YouTube, Google and Instagram have helped businesses get the word out about their products and services. The latest social media website to do this is TikTok.
You may ask: “What is TikTok good For? The answer is squarely rooted in entertainment. If you are familiar with this website, it’s pretty quite likely that you are the parent of a teenager or know one fairly well. TikTok is a video sharing website often frequented by members of Generation Z. Over forty percent of the users are in this age group, and they all flock there to be entertained.
But is there more to it?
One exciting thing about TikTok is that it is relatively uncharted territory for businesses, as the app has only recently begun hosting advertisements.
Now may be the time to get your brand out there on this new platform. However, you may wonder what the particular advantages of this app are when it comes to advertising your business.
TikTok is a relaxed website that does not have restrictively high standards. Therefore, you can feel free to be yourself. If you are a relatively new business, you may find this freeing.
In addition, TikTok does not have the same saturation as Facebook or other social media websites. If you are trying to market to younger consumers, this website will be ideal due to the generally younger ages of those using it.
Navigating Uncharted Waters
If you have decided to advertise on TikTok, you may wonder how to do so. Each website has its own requirements for advertisers. The four types of advertising on TikTok are infeed native content, brand takeovers, hashtag takeovers, and branded lenses.
Infeed native content has the same requirements as any other TikTok video. That is to say, it plays in full screen and can last up to fifteen seconds. It is also skippable.
A brand takeover is a full-screen ad that appears on the site. It can be up to three or five seconds long, with images clocking in at three seconds, whereas gifs can be up to five seconds long. Since these are short, they are also more memorable. It is also full-screen, so this kind of ad can really grab a viewer’s attention.
A hashtag takeover is when you create a hashtag for your business with a challenge and a prize attached. Like with so much on TikTok, this appeals to a younger crowd. You can also have filters with your brand on it.
How To Use TikTok For Your Business?
Now, if you use TikTok correctly, you can introduce your brand, product or services to a huge audience. In fact, they have over 500 million active users, worldwide, a number which is rapidly growing, day by day, surpassing other social media platforms along the way.
All of this is not even mentioning the fact that TikTok was the most downloaded app just in 2018. You might think TikTok couldn’t possibly be right for all types of businesses out there, but that’s actually not true. Anyone can create something out of nothing. The smallest things turn into the most interesting stuff on this app. With this being said, any type of business can benefit from the use of this app. You just have to be willing to get a little creative.
Don’t forget to read this great article on: TikTok and Advertising: What You Need To Know
Understand How The Platform Works
Instead of heading onto this app, head first, take some time to study the platform. The last thing you want to do is look like you don’t know what you’re doing. This happens to many people, and then confusion settles in and, eventually, people give up on the platform, resulting in absolutely zero visibility.
To avoid getting rejected by users on TikTok, you will have to first understand how the platform actually works. Basically, the type of content that works and how to interact with others as well as where your business fits in the best. That is all crucial information.
Please: do not mistake TikTok for one of those serious “pitch me a deal” type apps, because it’s not. TikTok is all about fun and visually appealing content so, if you simply take a look at the content that’s trending on the app through their trending section, you will find tons of videos with overlaid hit songs.
Find your industry through hashtags targetted to your brand and see what kind of content there already is, available. Then get creative and show your work culture, products or services in a fun way that people can enjoy.
Types of Advertisements on TikTok
There are three ways to promote your business on this platform.
- Buying TikTok advertisements
- Getting influencers to get the word out there for your business
- Creating your own organic content
Creating Fun Content For Your Business
Since this app is all about fun and creativity, it’s time for you to start creating more of that fun for others to enjoy. Creating your own organic content is one of the easiest and most inexpensive ways to promote your business through TikTok.
One thing you will truly love about TikTok is that you don’t need high-quality content for it to get some attention. The app was designed to make everything through your phone. So all you gotta do is pull up your smartphone and get creating.
Also Read: ✅ Ways You Can Use TikTok For Marketing Your Business
Ride The Trending Waves
This is another great way your business can gain some exposure. Every week there is something new trending on Tiktok and its various hashtags. You can check what’s trending and create videos using the trending hashtags to gain some visibility.
Use Influencers to Get The Word Out There
Although TikTok influencers are not as big as the other social media influencers (yet), keep in mind: TikTok is getting up there and has a lot of momentum right now. This creates opportunities to work with influencers more easily than ever before. It is easier to get a hold of influencers and they do not charge as much as they might on other social media platforms.
Do not go and pay every influencer that you see. If you do that, you are not gonna get results. In fact, there was a girl on Instagram with over two million followers. An eCommerce brand that sells t-shirts paid her $10,000 to promote their shirts. Guess how many people came back to their site and bought t-shirts? Sadly, only 36. A complete waste of money, not because influencer marketing isn’t worth it, but because their followers were in a totally different niche.
So, if you go on a quest to find influencers to promote your brand, make sure they have a targeted audience who are actually interested in their products or services. This way, you will ensure not throwing your marketing dollars down the drain.
Is TikTok Worth It For Your Business?
Since TikTok is relatively new, it is especially fertile for the business world. The platform is not saturated, like Instagram, Facebook and Snapchat. It is way cheaper to advertise on than other platforms. It also allows you to explore new aspects of your brand, such as turning everything you do into fun and interesting content. It allows you to turn fun into dollars.
It helps you put your feet into the shoes of Gen Z, and will become more and more important to adapt to as it gains speed. Marketing your business on this app is not hard. Supply the demand of your audience and you will win them over, every time.
If you want to learn how to rack up your followers on your account, fast, you wouldn’t want to miss this detailed article on 10 ways to get more followers on TikTok.
Also Read: Best Times to Post on TikTok
Advantages and Disadvantages of Solar Panels
Solar Power. This expression is everywhere. With so much buzz in the media these days about solar power technology probably has most of the public wanting it or at a minimum, inquiring about it. Solar power in general, should be easy to sign up for, but not too quick to give the green light, there are both advantages and disadvantages of solar power.
Since this process is still fairly new in the marketplace, there is much to still learn and educate ourselves on. One needs to ask if it will serve a better purpose over the typical grid choice. Unfortunately, with every situation, the answer will be a different outcome, pursuant to the desires and needs of the customers. Thus, making a general blanket statement, is just not applicable here.
Also Check Out: Frequently Asked Questions About Solar Power Systems
Advantages Of Changing To Solar
For environmentally, eco-friendly consumers, this is certainly the desired power source of choice. Solar power is a renewable source, therefore, not leaving behind much of a high carbon footprint, as its competitors. It is one of the best clean energy options out in the public market today.
Also an advantage for changing to solar is the fee-free cost once you get past installation and equipment costs. There is no electric bill and requires very little, if none at all, maintenance and is reliable for years to come.
Disadvantages of Changing to Solar
The major disadvantage, and most likely the main reason solar panels aren’t on every home in America, is the cost to install and the equipment. Assuming most people don’t have the upfront discretionary funds to make sense of this, causes many to shelf their decision to a later date. Thus, sticking with the traditional power grid option.
Also, when considering solar power, buying a battery back-up, while at an additional cost, is a must. This will be necessary since it stores energy and in power outages, will offer the consumer piece of mind.
The space needed for the panels and equipment, while not highly important, will affect some homeowners ability to support the space needed.
Also Read: How Do Solar Panels Work For Your Home?
So, with all the pros and cons of changing to solar power, we think it still behooves the public to highly consider this option. Once the public educates themselves on how it works and how it can benefit them now and in the future, there may be a shift in public perception. We encourage reaching out to your best local solar power company. If in the Volusia/Flagler counties of Florida, contact Sundial Solar Services, LLC for more information on solar power.
As a leading Solar Company In Port Orange, Sundial puts its team of industry experts to use bringing solar energy to local residents. Homeowners don’t necessarily have to be experts in every aspect of their home. When it comes to solar energy, an expert in the field like Sundial Solar brings you the level of professionalism you need to do the job right while taking the hard work completely off of your hands.
And for those looking for an expert Solar Company In Palm Coast, never fear: they have a presence here, as well. They understand that the process of investing in a renewable energy system in your home from scratch can be daunting. They’re ready to walk you through the process, from beginning to end, so that you end up with the energy you want and a full understanding of your investment. When it comes to ROI, the more you know, the better.
Ako Stark Photo Gallery!
Why Hire Miami SEO Experts From Miami For Your Business?
Search engine optimization is now quintessential for every single business in today’s time. If your organization isn’t visible online, you are as great as not in all having an internet presence. And when you realize the importance of SEO to your local business, the first thing that comes into mind is the way to do it and that also at a minimal cost. Well, DIY is 1 way to go, employing a search engine optimization expert in Miami is other, and postponing is another.
Hiring professional search engine optimization specialists for SEO of the regional business has many benefits. Let us take a look at some of the key benefits.
The Right Way of Doing SEO
Everyone can begin SEO. There’s absolutely no compulsion that only professionals are permitted to do it. However, the question is, are you capable of doing it correctly? There are various practices that when you implement it on your website, your search engine optimization results will be endangered. And getting incorrect in DIY SEO isn’t hard. All it requires is some misunderstanding of Google algorithms or following a wrong DIY SEO guide. You might be following unethical approaches that could cause your website getting permanently removed or banned from search results. On the flip side, professionals have the right training, skills, and experience. They know exactly what works and what does not and how to achieve desirable benefits.
Improve Your Overall Website
For many years, SEO means stuffing keyword. Hence, a lot of people readily become so-called Miami SEO experts, but now, SEO has changed a lot. Google believes everything forms the significance of articles to website speed, ease of navigation, and HTML tags. When you employ professionals, every small aspect of your website becomes enhanced. They’ll improve your site loading speed, navigation & interface, build traffic, include listings, and optimize the web site for the ideal keyword phrases. An individual cannot address the technical aspects without the ideal training and skills.
Full Focus on Results
Search engine optimization isn’t about simply getting any sort of traffic. There’s a massive difference between traffic oriented SEO and result oriented SEO. There is no point of getting site traffic that does not convert. An SEO expert in Miami makes certain that your site get superior traffic that has greater odds of conversion. They follow the SEO strategies which does not just concentrate on ranking your website but gaining more conversions. You might have also learned about many people saying they have been doing SEO for many years, but haven’t achieved the top rankings for competitive keywords. Well, it is the result of poor SEO. Professionals perform proper keyword research, audit site, and prepare the result-driven SEO strategy for your website.
Analytics play a major part in the success of your SEO campaign. And browsing through your Google Analytics to determine conversion rates, acquisition channels, monitoring keywords rankings, split testing landing pages, assessing bounce rate, and tracking the results isn’t at all an easy task. It requires certain knowledge and skills to deal with analytics. A search engine optimization expert in Miami educates the reports for you in a simplified manner without technical jargon, which will permit you to understand the outcomes of search engine optimization efforts readily and prepare a plan of actions.
Where does Jay Stark Live?
Jay Stark owns a home in Winter Haven and an apartment in Daytona Beach. In 2019, he bought a house in Miami FL. Jay Stark also travels a lot and lives in many different locations from around the world.
Gary Vela Net Worth
Who Is Gary Vela?
Gary A Vela, born September 7th, 1982 is a Peruvian-American entrepreneur and Internet marketing specialist. Born and raised in the jungles of Peru, Vela emigrated to the United States at an early age and is best known as a web developer, digital marketer, and founder of leading Florida Digital Marketing Agency, Web Daytona.
Gary Vela was born in Pucallpa, Peru to a single mother, where he discovered his love of business at an early age. Raised by a single mother in the Ucayali River region city, the young Vela began buying and selling as a child, picking and selling mangoes in nearby cities. He would collect and sell bugs to American tourists visiting his city, bringing home an income through his savvy business work.
Vela was 15 years old when he met his biological father on January 15th, 1998. This was a revelation to the young entrepreneur, connecting with his father who revealed by que BCd his own 4love of business to his son.
In 1999, Vela successfully emigrated to the United States at the age of 16 years. Still a native Spanish speaker at this point, he immediately started a two-year process of learning and perfecting English to be able to do better business.
After two years stateside, Vela began pursuing two-year a qualification in software engineering. A computer programming and analysis graduate, he supported himself during this time with a secondary job at a woodshop in Edgewater, Florida.
From there, Vela moved on to freelancing while earning a four-year bachelor’s in business management. Vela graduated in 2006, at the age of 24.
Vela freelanced for two years, after graduating, before starting Web Daytona, his first and only business, in 2008. Started as a computer repair company, the business quickly moved into website design before finally settling on a retainer model, offering professional digital marketing to a large stable of customers from across the state, country, and world.
As a child in Pucallpa, Vela would buy and sell bread, an industry he has been able to give back to in recent years, using capital from his successful digital marketing career to help his brother in Peru operate a bread shop, successfully employing several members of his hometown community.
He also has plans to start an NPO, based in his hometown but servicing neighboring cities. This group will be geared towards teaching underprivileged children computer programming essentials, English literacy, and business skills.